How to Create a Listing: Step-by-step Guide

Open the Sell Your Item form and follow this guide. You can find the Create listing button on the Listings tab of the Seller Hub, in My eBay, or at the top right of any export.ebay.com page.

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Note: if you want to make your listing as effective as possible, please read our tips on listing optimization.

The step-by-step listing creation guide is available in video and text formats.

Step-by-step guide: text version

Open the Sell Your Item form

Open the Sell Your Item form in a new window and split your screen so that you can follow the guide as you read it.

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Enter the item name or select the item category

On the main page of the form, you will see the heading: Tell us what you’re selling. Below it, there is a text field where you can enter the key information about your item.

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You have several options here:

1. Type the name, category or product identifier in the text field. eBay will suggest several relevant categories. Select one of them or click Start with this title (the first option in the drop-down list). After that, you will be automatically redirected to the form to fill out your item details.

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2. Alternatively, you can select the category by clicking Browse categories below the text field. You will see a list of major categories. Select one to see the next list of sub-categories. When you choose the final subcategory, you will be automatically redirected to the form to fill out your item details.

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: if your item has a digital identifier, it will be a great time-saver. The item category, parameters and specifics will be added automatically. Read more about product identifiers here.

Note: If you have similar items with different variations, you can group them under a single, fixed-price listing. This option is only available in select categories. Read more about Listings with variations.

Enter the listing details

Say more about your item and provide as much information as possible. Please bear in mind that some fields are paid options (such as Subtitle or Bold title).

1. In the Title field, please enter an informative phrase of up to 80 characters. Imagine the words or phrases your potential customers may use to search for your item. The title doesn’t have to be a grammatically correct sentence, so you can drop prepositions, conjunctions, or punctuation marks (they waste your character limit).

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2. If necessary, choose another item category using the Change category option. Remember that your sales depend on the right choice of category. You can add a second category if need be, but you may be charged a fee for listing an item in two categories.

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3. In the Condition field, select a relevant item in the drop-down menu: New with tags, New without tags, New with defects, Pre-owned.

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4. In the Photos section, please add up to 12 photographs of your item. You can upload pictures from your device or import them from the web. Try to add as many photos as possible: the more pictures, the better your chances of selling the item. Read our photo tips here.

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5. The contents of the Item specifics section depend on the item category. This section can include brand name, type, color, style, or other information that may be useful to customers.

There are three groups of item specifics: Required, Recommended, and Additional. The more you say about your item, the higher the chances that a customer will find it on eBay or on external resources such as Google Shopping.

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6. Enter the item description in the correspondent text field. A perfect item description is clear enough to tell your buyer what they need to know at a scan, and yet detailed enough so that there can be no confusion around exactly what they're buying. To avoid confusion, be sure to include your item's key selling points and specify exactly what you're including in the sale.

At the end of the description, it is recommended to add that you are willing to answer any questions about the item. When customers see that you are ready to interact and provide extra information, they will trust you more. Consequently, you increase your chances of selling the item.

Remember that the description in your listing is the first detailed information about your item that the customers will see. Here you can write anything that you deem necessary and important for them.

Note: to protect customers, eBay doesn’t allow listings with links that direct them to other websites, even if a link is not clickable. Exceptions: product videos, other eBay pages, freight shipping services approved by eBay, legally required information, credit for third-party providers. Read more about eBay Links policy.

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There are two buttons in the top right corner of the Sell you item form: Mobile-friendly checker and Advanced editing.

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The first button will show you how the description will look on a smartphone. Perhaps, you should make it shorter or divide it into paragraphs for the convenience of mobile users.

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Advanced editing allows you to change text font, size, color, indentation, and alignment.

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Note: you can switch to the HTML tab to get more opportunities for editing and SEO optimization. But you will need special skills to work with the HTML editor.

Specify the selling details

The Selling details section is one of the most important steps in the listing creation process.

1. In the Format field, select the listing format (Auction-style or Fixed price).

2. In the Duration field, provide the listing duration period: from 3 to 10 days or Good 'Til Cancelled. Here you can also choose the starting time for your listing: right after you finish editing (Start my listings when I submit them) or on a certain date and time (Schedule to start on).

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3. Next, enter the item price in the correspondent field. If it is a fixed price listing, enter the Buy It Now price. For the Auction-style format, specify the Starting price and the Buy It Now price. You can also add the Reserve price (a paid option) — the minimum amount that you want to get for your item during the auction. Buyers won’t see the Reserve price in your listing.

Note: increase your chances of selling the item by adding the Best Offer option. It means that potential buyers can offer their own price, and you can accept or decline it.

4. Specify the quantity of available items in the Quantity field. If you want to sell several items or a whole collection to one customer, tick the Sell as a lot option.

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5. The Private listing option allows the customer to make the purchase and stay anonymous.

6. The Make a donation option allows the seller to automatically donate a percentage of the sale to the charity of their choice. If you add this option, eBay will give you a discount on basic selling fees.

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7. You can specify the Sales tax, and it will be automatically applied to the price of your item.

8. In the Return options, please specify whether you accept domestic and international returns. Specify the return period and the person who will pay for return shipping (the buyer or the seller). It is recommended to accept returns: thus you will increase your chances of selling the item.

Note: if you list your item on ebay.com, please bear in mind that Domestic returns refer to the territory of the United States. Learn more about return options here.

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Enter the shipping details

In the Shipping details, specify your shipping terms and the regions you ship your item to. A detailed guide and useful tips are available in the How to set up your shipping options section.

Note: if you list your item on ebay.com, please remember that Domestic shipping refers to the territory of the United States.

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The Sell it faster option

You can attract more potential customers by offering them Volume pricing.

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List your item

Your listing is almost ready. The menu at the bottom of the page will help you see the results of your work. Please pay attention to the Fees field with the total cost of listing your item. If the amount is anything other than $0, you will be charged fees for this listing.

1. Click on the Preview button and see how your listing will look.

2. Click on the Save as draft button and save your listing as a draft without posting.

3. Click on the Cancel button and cancel creating a listing.

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Congratulations! Your first listing is posted on eBay

In the future, you can save unfinished listings to work with them later. The Latest drafts section can be found on the main page of the Sell your item form under the text field. Next to each draft icon, there are two buttons: Resume and Delete.

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You can also access your drafts in the Seller Hub: go to the Listings tab and select the Manage drafts section.

Note: you can save up to 250 drafts through the quick listing tool on ebay.com and the eBay mobile app, and up to 5,000 through the single and bulk business listing tools in Seller Hub. Drafts expire after 75 days.

The Sell your item form also features the Listing templates section. Templates help you list similar items faster. To create a reusable listing template, click the Create a template button. You will be automatically redirected to the Create Your Template form, which is almost the same as the Sell Your Item form and is filled in the same way. Save your template and use it to quickly create new listings.

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We wish you good sales!

Get inspired by the success stories of our sellers

If you have any difficulties, please don't hesitate to contact the eBay Customer support.

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