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How to create a listing: the step-by-step guide

All eBay sellers now have a new streamlined listing tool with advanced features. Below you will find a detailed guide on how to use it for listing your items.

The detailed guide

Step 1
Start creating a listing

To get started creating a listing you can:



On the Listings tab of the Seller Hub, you can also choose other options from the dropdown menu:

  • Create multiple listings with the Bulk Listing Tool. It lets you manage up to 2,000 active listings simultaneously and run your business more efficiently. Learn more
  • Source new inventory from the eBay BULQ® store and generate drafts for listings with prefilled data. Learn more


Step 2
Tell eBay what you are selling

In the search field (1), type the name of your item or its product identifier and click the search button (2). The more words are in your request, the more accurately eBay will suggest the relevant products for you to choose from.

It is highly recommended to use digital identifiers if you have any (f.e. GTIN, UPC, EAN, ISBN, MPN). They save your time and help you find the exact match in the eBay catalog. Read more about product identifiers.


Then you can use the left menu (1) to refine the category and add details to sharpen results.

  • If any of them matches your item, click it, and the system will automatically pre-fill the item details for you.
  • If none of the suggested products suits you, select Continue without match (2) at the bottom of the page.


Step 3
Add photos and a video

Begin filling in all necessary information about your item and any additional details that will make your listing more informative and attractive to buyers.

Upload high-quality images and a video that showcases your item, highlights its unique features, or demonstrates how to use or install it. You can drag and drop the files to the browser, import them from your mobile device or online storage (1).


Photos should be:

  • jpeg, png, gif, tiff, heic or bmp formats
  • at least 500px on the longest side
  • maximum 24 per one listing

Videos should be:

  • mp4 or mov formats
  • with a 150MB limit, or about one minute long

Select the checkbox next to the Gallery Plus option (2) to display a large photo in search results. A listing fee may apply whether or not your item sells.

If needed, you can edit your pictures in a built-in photo editor (3) that features a useful background removal tool.


Want to showcase your items in the best possible way? Read the best photo and video tips for eBay sellers.

Step 4
Provide titles and specify the category

Provide an informative title of up to 80 characters (1).

In addition to your main title, you can enable (2) the following options:

  • Bold title — Stand out in search results*.
  • Subtitle — It appears in eBay search results in list view, and can increase buyer interest by providing more descriptive info*.
  • Custom label (SKU) — Create it to enter information you want to track, such as your own SKU number.


Pick the category that’s most relevant for your item (1). If you have an eBay Store, select the Store categories (2) of the items you're listing. You can also choose to list in a second category* — click Edit (3) on the right.


*An extra listing fee may apply whether or not your item sells.

Step 5
Add item specifics and variations

Provide the required (1) item specifics like type or brand name. You'll also see a list of item specifics eBay recommends (2) you add (f.e. color, style, packaging, product line), as buyers frequently search for these details.

The contents of this section depend on the item category. The more details you provide, the higher the chances that a customer will find your item on eBay or external resources such as Google Shopping.


If you have similar items, you can save time and money by listing multiple variations of your item in one multi-quantity, fixed price listing. This option is only available in select categories.


  • If you can't see the Variations section go to the Pricing section and select Edit. Set the Auction toggle to off and select Done. The Variations section will now appear above the Condition section.

Read more about Listings with variations.

Step 6
Describe your item and specify the condition

Provide a condition (1) for your item such as New, Used, or Refurbished.

If it is not new, give a comprehensive Condition description (2). Let the buyer know what makes your item unique, including any interesting features or flaws.


Enter an informative item description into the correspondent text field. Make sure that it is clear and concise, but be detailed enough so that there won’t be any confusion.

  • Buyers trust simple, consistent formatting
  • It's recommended sticking to one typeface with a black, 14pt font
  • To save time, use templates
  • HTML content won't be displayed on the first page of your View Item page on mobile. Since mobile buyers account for over 80% of traffic, consider minimizing your use of HTML as much as possible


eBay protects its users from malicious sites and spam, that’s why it does not allow links to other websites (with a few exceptions). Read more about eBay Links policy.

Step 7
Choose the format and price your item

By default, the listing has a fixed price format. Set your Price, whether you want to allow Offers, set your Quantity, and a Scheduled start time. You can click Edit (1) to change the format or make other adjustments.


For auction listings set your Price, an Auction duration, whether you want to allow Offers, or add a Reserve price, a Scheduled start time or a Buy It Now option.


Listing your items at the right price will help them sell. It’s important to set a price that’s both fair for you and attractive to your buyer. Explore some ways that can help you determine the optimal price.

Step 8
Set up shipping details

In the shipping section, you need to specify your shipping terms and the regions you ship your item to. You can go with recommended delivery options (if available) or select your own. You can also make this process more efficient by creating business policy templates.


If you list your item on, please remember that Domestic shipping (1) refers to the territory of the United States. To add shipment to other countries, enable the slider next to Add additional international service (2) in the International shipping section. If the item you’re selling is large or difficult to ship, offer local pickup (3) and the buyer can collect it in person.




Step 9
Reach more buyers

Improve your chances of selling with Promoted Listings (1) and Volume Pricing (2).

Promoted Listings Standard campaigns help your listings stand out among lots of similar items. You only pay when your item sells.

Volume Pricing is a discount that your buyers get for buying more than one item at a time. This option is only available on fixed price listings.


You can also consider using Promoted Listings Express (for auction-style listings) and Promoted Listings Advanced.

Step 10
Specify your selling preferences

Choose a payment method (1), item location (2) and a returns policy (3). Click on any active link to change it, or select Edit (4) to adjust all settings.


You can edit your payout or return settings in Seller Hub (under Payments or Order). Read more about returns in the article How returns work.

Whenever you create a listing, you need to specify payment and returns details for your buyers. You can make this process more efficient by creating policy templates. Learn how

Step 11
Set up charity option

If you want to support a good cause, eBay allows you to set up automatic donations of a certain percentage of your item’s final sale price. You will receive a donation receipt and discount for your fees of an equal percentage.

Click Edit (1) to find your favorite charity and specify the donation percentage. The organization’s logo and mission statement appear in your listing description, and the charity is notified when items are listed to benefit the organization. Learn more about listings with a charity option.


Step 12
Check and list your item

Your listing is almost ready. If you see a blue "i" symbol above any section, it means that section requires more information before you can list.


Select Preview (1) at the bottom of the page to see what your listing will look like to buyers.

If everything is OK, select List it (2). If you are not quite sure, edit it again or click Save for later (3). It will be saved as a draft, which you can revise and list later.

At the bottom of the page, you will see the total amount of fees that will apply (4). If you see the words List it for free, it means that there are no fees for listing this item, but a Final value fee will apply when you sell it.


Once you have some listings up and running, go to Seller Hub or My eBay for all the tools you need to manage your eBay listings.

We wish you good sales!

If you face any difficulties, don't hesitate to contact eBay Customer support.

Frequently asked questions

Why are you always changing things? I preferred the old listing tool.

Previously eBay had two listing tools for sellers, our basic listing tool and our advanced listing tool.

  • To simplify the experience eBay has unified the features of both tools into one new listing tool.
  • You still have all the options you had in the old tool, but more-you can now easily add videos and edit/improve your pictures.
  • With the new listing tool, you upload your listing up to 10% faster! You have at your fingertips a streamlined and simplified user experience that helps you list your individual items in the most optimal fashion.

I can't find some features that were in the old listing tool like Auction, adding a VAT number, Custom Labels SKU etc. Why have you removed these?

The new listing tool is a combination of our quick listing tool and advanced listing tool. If the feature you are looking for is not showing, simply click Edit all options in the relevant section to see all available options to you.

How many photos can I add to a listing?

24. The amount of photos you can add to a listing are the same as they were previous to this change.

How do I use the background removal tool?

  1. Hover over your uploaded photo and select the pencil icon.
  2. Select the Remove background icon.
  3. Frame the area of the image you want to keep, then select Continue.
  4. Use the eraser tool to remove more of the original image, or the brush tool to restore more of it.
  5. Select Save.

If you want to save your edited image to use for future listings, Right click then select Save as to download it to your device.

Can I still create multi-variation listings?

Yes, if your listing is Buy It Now, you will have module variations accessible.

If I have a previous listing I created previously to this change, will I need to edit multi-variations in my listing again?

No, your variations will appear in the variations module.

Why am I limited on the colors and fonts that I can use in my description?

eBay takes into consideration that most buyers like simple and consistent descriptions. Bright colors can be difficult to read and underlined text could be confused as a hyperlink. eBay wants to help sellers creating the perfect listing.

Why are my descriptions showing as blank?

eBay is aware that a browser plugin called LanguageTool can cause descriptions to appear blank. You can tell if the LanguageTool plugin is enabled if you find an “lt-“ prefix in the HTML of the description. To resolve this you'll want to revise your listing as follows:

  1. In the Description section select Show all options.
  2. In the pop-up, select See more options.
  3. Check the Show HTML code box.
  4. Search for (and remove) anything with an ‘lt’ prefix.

If I use HTML in my previous listings, will buyers no longer see the information within my HTML block on the listing?

You can still edit and add different HTML tags in the HTML mode.

Although you can make adjustments to HTML, eBay suggests that you do not enable HTML or add it to your listings since HTML is not optimised for Search Engine Optimisation (SEO) or mobile devices.

Focusing on your written descriptions without additional HTML added helps to ensure that your content is more friendly for search engines. Better ranking in search engines means more visibility and ultimately higher conversion rate.

How do I add a Buy It Now price?

Select Edit in the Pricing section and set the Buy it Now toggle to on.

How do I add free shipping to a listing

  1. In the Shipping section, select the three dot menu.
  2. Select Edit policy or Create Shipping policy.
  3. Select a domestic shipping service.
  4. Check the Free shipping box.
  5. Select Save and close.

If you select free shipping, buyers see "Free" in the Shipping column in search results and on the View Item page.

Will I be able to use the “sell similar” function?

Yes, this will be visible across this new listing tool experience. Instead of logging into the Seller Hub to access “sell similar” functionality will be available on all eBay listing formats.

How do I know when my listing has all of the necessary elements completed?

Modules that are incomplete are marked with a yellow line on the left-hand side.

In addition, a message with an exclamation mark explains what is missing.

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