How to create a listing: the step-by-step guide

To get started creating a listing you can:

• Click the Create listing button on the Seller Hub Listings tab (from the dropdown menu, choose Single listing options)
• Click the Create your listing button at the top right of any export.ebay.com page
• Use the quick link

On the Listings tab of the Seller Hub, you can also choose other options from the dropdown menu:

• Create multiple listings with the Bulk Listing Tool. It lets you manage up to 2,000 active listings simultaneously and run your business more efficiently. Learn more
• Source new inventory from the eBay BULQ® store and generate drafts for listings with prefilled data. Learn more

In the search field (1), type the name of your item or its product identifier and click the search button (2). The more words are in your request, the more accurately eBay will suggest the relevant products for you to choose from.

It is highly recommended to use digital identifiers if you have any (f.e. GTIN, UPC, EAN, ISBN, MPN). They save your time and help you find the exact match in the eBay catalog. Read more about product identifiers.

Then you can use the left menu (1) to refine the category and add details to sharpen results.

• If any of them matches your item, click it, and the system will automatically pre-fill the item details for you.
• If none of the suggested products suits you, select Continue without match (2) at the bottom of the page.

Begin filling in all necessary information about your item and any additional details that will make your listing more informative and attractive to buyers.

Upload high-quality images and a video that showcases your item, highlights its unique features, or demonstrates how to use or install it. You can drag and drop the files to the browser, import them from your mobile device or online storage (1).

Photos should be:

• jpeg, png, gif, tiff, heic or bmp formats
• at least 500px on the longest side
• maximum 24 per one listing

Videos should be:

• mp4 or mov formats
• with a 150MB limit, or about one minute long

Select the checkbox next to the Gallery Plus option (2) to display a large photo in search results. A listing fee may apply whether or not your item sells.

If needed, you can edit your pictures in a built-in photo editor (3) that features a useful background removal tool.

Want to showcase your items in the best possible way? Read the best photo and video tips for eBay sellers.

Provide an informative title of up to 80 characters (1).

In addition to your main title, you can enable (2) the following options:

• Bold title — Stand out in search results*.
• Subtitle — It appears in eBay search results in list view, and can increase buyer interest by providing more descriptive info*.
• Custom label (SKU) — Create it to enter information you want to track, such as your own SKU number.

Pick the category that’s most relevant for your item (1). If you have an eBay Store, select the Store categories (2) of the items you're listing. You can also choose to list in a second category* — click Edit (3) on the right.

Provide the required (1) item specifics like type or brand name. You'll also see a list of item specifics eBay recommends (2) you add (f.e. color, style, packaging, product line), as buyers frequently search for these details.

The contents of this section depend on the item category. The more details you provide, the higher the chances that a customer will find your item on eBay or external resources such as Google Shopping.

If you have similar items, you can save time and money by listing multiple variations of your item in one multi-quantity, fixed price listing. This option is only available in select categories.

• If you can't see the Variations section go to the Pricing section and select Edit. Set the Auction toggle to off and select Done. The Variations section will now appear above the Condition section.

Read more about Listings with variations.

Provide a condition (1) for your item such as New, Used, or Refurbished.

If it is not new, give a comprehensive Condition description (2). Let the buyer know what makes your item unique, including any interesting features or flaws.

Enter an informative item description into the correspondent text field. Make sure that it is clear and concise, but be detailed enough so that there won’t be any confusion.

• Buyers trust simple, consistent formatting
• It's recommended sticking to one typeface with a black, 14pt font
• To save time, use templates
• HTML content won't be displayed on the first page of your View Item page on mobile. Since mobile buyers account for over 80% of traffic, consider minimizing your use of HTML as much as possible

eBay protects its users from malicious sites and spam, that’s why it does not allow links to other websites (with a few exceptions). Read more about eBay Links policy.

By default, the listing has a fixed price format. Set your Price, whether you want to allow Offers, set your Quantity, and a Scheduled start time. You can click Edit (1) to change the format or make other adjustments.

For auction listings set your Price, an Auction duration, whether you want to allow Offers, or add a Reserve price, a Scheduled start time or a Buy It Now option.

Listing your items at the right price will help them sell. It’s important to set a price that’s both fair for you and attractive to your buyer. Explore some ways that can help you determine the optimal price.

In the shipping section, you need to specify your shipping terms and the regions you ship your item to. You can go with recommended delivery options (if available) or select your own. You can also make this process more efficient by creating business policy templates.

If you list your item on ebay.com, please remember that Domestic shipping (1) refers to the territory of the United States. To add shipment to other countries, enable the slider next to Add additional international service (2) in the International shipping section. If the item you’re selling is large or difficult to ship, offer local pickup (3) and the buyer can collect it in person.

Improve your chances of selling with Promoted Listings.

General campaign strategy helps your listings reach highly motivated buyers through priority access to ad placements and advanced targeting controls. Only pay for clicks on your ads through the priority campaign strategy so you can drive more sales.

Priority campaign strategy can increase the visibility and awareness of your listings with general access to ad placements so you can reach more buyers. You’ll only pay when your item sells through a click on your ad.

You can also consider using Promoted Stores or Promoted Offsite.

Choose a payment method (1), item location (2) and a returns policy (3). Click on any active link to change it, or select Edit (4) to adjust all settings.

You can edit your payout or return settings in Seller Hub (under Payments or Order). Read more about returns in the article How returns work.

Whenever you create a listing, you need to specify payment and returns details for your buyers. You can make this process more efficient by creating policy templates. Learn how

If you want to support a good cause, eBay allows you to set up automatic donations of a certain percentage of your item’s final sale price. You will receive a donation receipt and discount for your fees of an equal percentage.

Click Edit (1) to find your favorite charity and specify the donation percentage. The organization’s logo and mission statement appear in your listing description, and the charity is notified when items are listed to benefit the organization. Learn more about listings with a charity option.

Your listing is almost ready. If you see a blue "i" symbol above any section, it means that section requires more information before you can list.

Select Preview (1) at the bottom of the page to see what your listing will look like to buyers.

If everything is OK, select List it (2). If you are not quite sure, edit it again or click Save for later (3). It will be saved as a draft, which you can revise and list later.

At the bottom of the page, you will see the total amount of fees that will apply (4). If you see the words List it for free, it means that there are no fees for listing this item, but a Final value fee will apply when you sell it.

Once you have some listings up and running, go to Seller Hub or My eBay for all the tools you need to manage your eBay listings.