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Promoted Listings Express

What is Promoted Listings Express?

Promoted Listings Express lets you boost visibility for your auction-style listings with just a few clicks. Pay one flat fee upfront and your listing could appear in sponsored ads on similar listings’ pages.

Promoted Listings Express is available to all sellers whose seller level is Above Standard or Top Rated with enough account activity.

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Key benefits for sellers

1

Reach the right buyers

Listings promoted with Promoted Listings Express can appear as ads on similar listings’ pages which means your item can be seen by more active buyers.

2

Improve your chance of a sale

More visibility means more views, which increases your chances of a sale.

3

Pay one flat fee per item

With simple tiered pricing, you don't have to worry about how to price your ad.

Eligibility criteria

There are a few eligibility requirements to use Promoted Listings Express.

Your listings need to:

  • Be auction listings
  • Can be in any category other than Vehicles, Real Estate, Travel, or other select categories

You need to be an active seller in good standing, which means:

  • Your seller level is Above Standard or Top Rated
  • You have enough account activity

How to promote your listings

You can promote your auction-style listings when creating or editing them, from the Promote it banner, or from the item menu.

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If your item is eligible, you’ll see an option to use Promoted Listings Express in the following places:

Depending on eligibility, you’ll see an option to promote your listing while creating a new listing or right after listing an item. You may also see an option to promote your listing when editing an item.

Fees for using Promoted Listings Express

Your Express ad fee will depend on the length of your auction-style listing and the category you select when listing your item. When promoting your listing, you will see the fee clearly stated before confirming your purchase, and will be charged immediately.

Express ad fees will be listed on your Transactions page within the Payments section in My eBay.

Ad report

You can monitor your listing’s performance from the eBay app by selecting View ad report from the item menu of a listing promoted with Promoted Listings Express:

  • Promoted impressions: The number of times eBay displayed your Promoted Listings Express ad to buyers.
  • Organic impressions: The number of times eBay displayed your organic (non-promoted) listing to buyers throughout the site.
  • Total impressions: The sum of promoted and organic impressions.

Reporting for Promoted Listings Express is now available on the eBay app and coming soon to desktop.

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Auctions as a part of sales strategy

eBay started as an internet auctions marketplace and can still be associated foremost with this for many users. Even though now most deals are made in a fixed price format, some buyers keep looking for auction-style listings only — out of habit or out of passion.

Use it to promote your business!

Choose the auction-style listings format if:

  • Your item is unique or hard-to-find and may be in high demand. Biddings can offer you a much better price than a Fixed Price listing format.
  • Your item is so rare that you’re unsure of its value. Set an appropriately high starting price and watch the buyers’ reaction.
  • You need to sell out your inventory. Set the disposal price as a starting price and get the chance to earn more than you expected.
  • You want to attract new buyers to your Store and items. For an auction, choose an interesting lot at a good price to interest buyers in similar items from your inventory.
  • You’ve exceeded the limit of free Fixed Price listings, but you still have free Auctions. Set the desired price as a starting price and you will be able to end the auction as soon as the first bid is placed.

High quality listings have a higher potential to get more clicks and ultimately more bids. For the best buyer experience, quality is one of the most important factors in determining if your listing will be shown. eBay always suggests promoting your highest quality listings when deciding which listings to promote using Promoted Listings Express.

Promoted Listings Express FAQs

How much does it cost to promote my listings?

Promoted Listings Express lets you promote your listing for an upfront, flat fee. That fee depends on the length of your auction and the category you select when listing your item. You will see the fee clearly when you promote your listing.

Where do Promoted Listings Express ads appear?

Listings promoted with Promoted Listings Express will have access to sponsored placements on listing pages of similar listings.

Where can I review the charges for my Express campaigns?

Express ad fees will be listed on your Transactions page within the Payments sections in My eBay.

What is the eligibility criteria for Express campaigns?

For your listings to be eligible for Promoted Listings Express, they need to meet all of the following criteria:

  • The listing is auction-style
  • The listing category isn’t Vehicles, Real Estate, Travel, or other select categories

For sellers to be eligible for Promoted Listings Express, you need to meet all of the following criteria:

  • Your seller level is Above Standard or Top Rated
  • You have enough account activity

Will listings be promoted again if auto-relisted?

No. Listings which are promoted using Promoted Listings Express are only promoted for the duration of that auction. Even if your listing is set to automatically relist, it will not be promoted again. If you’d like to promote your listing again, follow the steps in the How to promote your listings section.

Which listings should I promote with Promoted Listings Express?

eBay always suggests promoting your highest quality listings when deciding which listings to promote using Promoted Listings Express. Algorithms decide which listings to display to buyers based on a variety of factors, including listing quality

High quality listings have a higher potential to get more clicks and ultimately more bids. For the best buyer experience, quality is one of the most important factors in determining if your listing will be shown. Since eBay’s systems rely on the quality of your listing, there’s no guarantee that your item will receive a boost in impressions, or that your item will sell.

eBay recommends following the best listing practices to help ensure your promoted listings are high quality and attractive to buyers:

  • Categorize your listings properly
  • Include relevant keywords in titles
  • Price items competitively
  • Use high quality photos with clear backgrounds

To learn more about listing best practices, click here.

What is the difference between a view and an impression?

A view is the number of visits to a listing page. An impression is the number of times your listing has appeared on eBay. When we talk about visibility, we are referring to impressions.

For example, when your listing appears as a Promoted Listings Express ad, that would be counted as an impression. If the buyer clicks on that ad, that would be counted as a view.

How do I measure the performance of my promoted listings?

Once you’ve promoted your listing, in the eBay app tap on the item menu. Tap View ad report to see your promoted listing’s performance.

Here, you can see the listing’s total impressions, promoted impressions, and organic impressions.

Promoted impressions show the number of times eBay displayed your Promoted Listings Express ad to buyers. It’s a good way to measure how much impact your promotion has had on your listing’s overall visibility.

What is the meaning of promoted impressions, organic impressions, and total impressions on my ad report page?

Promoted impressions: The number of times eBay displayed your Promoted Listings Express ad to buyers.

Organic impressions: The number of times eBay displayed your organic (non-promoted) listing to buyers throughout the site.

Total impressions: The sum of promoted and organic impressions.

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