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Selling Limit and Zero Insertion Fee Listings

eBay limits are designed to help new sellers to get acquainted with the marketplace, build a positive sales history, meet buyers demands, and lay a solid foundation for a new business.

All new eBay sellers have a Selling limit and Zero insertion fee listings.

Selling limit

This is an account-based limit.

New sellers have a 10 item selling limit with a total value of $500 per month. This means that, during the month, you can sell no more than 10 items for a total of $500. This is the standard limit for all new eBay sellers.

The selling limit depends on what will be reached first — the number of listed items or the total sum of items in the active listings.

Example: You have created 2 listings on ebay.com: one of them lists one item, the second — nine items. Thus, you have reached your selling limit by the number of listed items.

  • each item is counted in the listing;
  • if you have at least one active listing by the end of the month, items in it will be taken into account in the selling limit for the next month;
  • If you have reached your selling limit per a calendar month, you will not be able to create additional listings, raise prices, or add items to your listing till one of the active listings ends, or till the first day of the next calendar month.

To see what is your eBay selling limit:

  1. Go to My eBay.
  2. Open Activity tab.
  3. In the Sell section click on the All Selling.
  4. Find the Monthly limits section to view your current limit.

You should not use other accounts for sales or create new ones when you reach the selling limit. It violates eBay policy. In this case, all of your accounts may be suspended indefinitely.

If you've reached your monthly selling limit, you can request a limit increase and we will consider it. To request a limit increase:

  1. Go to My eBay.
  2. Open Activity tab.
  3. In the Sell section click on the All Selling.
  4. Click the Request a limit increase link in the Monthly limits section and follow the on-screen instructions.

We'll review your account every month and adjust your limit automatically based on your sales volume and items total value.

Zero insertion fee listings

The number of zero insertion fee listings per month is not related to the account's selling limit.

If you are registered on ebay.com, you receive 250 zero insertion fee listings per month. This means you won't be charged insertion fees for these listings. You'll only pay insertion fees after you've used up those listings.

Example: you've listed 251 items on ebay.com during a month. You will be charged insertion fees for one listing.

This offer is available only on ebay.com. On other eBay sites, a number of zero insertion fee listings may differ or be unavailable.

The available allotment Zero insertion fee listings include fixed price listings, listings with the Buy it Now option and auction-style listings.

If you need more zero insertion fee listings set up an eBay Store. The number of zero insertion fee listings increases depending on the level of eBay store.

Store packageZero insertion fee listings per month
(Sellers with payments managed by eBay)
Zero insertion fee listings per month
(Sellers without payments managed by eBay)
No Store packageUp to 250 listingsUp to 200 listings
Starter Store packageUp to 250 listingsUp to 250 listings
Basic Store packageUp to 1,000 fixed price + up to 250 auction-style
+ an additional 10,000 fixed pricing listings in select categories (see below)
Up to 350 fixed price + up to 250 auction-style
Premium Store packageUp to 10,000 fixed price + up to 500 auction-style
+ an additional 50,000 fixed pricing listings in select categories (see below)
Up to 1,000 fixed price + up to 500 auction-style
Anchor Store packageUp to 25,000 fixed price + up to 1,000 auction-style
+ an additional 75,000 fixed pricing listings in select categories (see below)
Up to 10,000 fixed price + up to 1,000 auction-style
Enterprise Store packageUp to 100,000 fixed price + up to 2,500 auction-style
+ an additional 100,000 fixed price listings in select categories (see below)
Up to 100,000 fixed price + up to 2,500 auction-style

Sellers with payments managed by eBay can use the additional allocation of fixed price listings in the following select categories:

  • Sports Mem, Cards & Fan Shop > Sports Trading Cards
  • Toys & Hobbies > Collectible Card Games
  • Collectibles
  • Music
  • Books
  • Movies & TV
  • Video Games & Consoles > Video Games
  • Stamps
  • Crafts
  • Home & Garden > Greeting Cards & Party Supply > Party Supplies

From time to time, eBay will present promotional offers with additional Zero insertion fee listings, so keep an eye on your messages and the Seller Hub.

You won't be charged an Insertion fee if you still have an allotment of Zero insertion fee listings available in a given month. However, you still need to pay a Final value fee when your item sells. You'll also be charged Fees for optional listing upgrades and supplemental services if you choose to use them, including:

Some things you should be aware of:

  • If you have a Basic, Premium, Anchor, or Enterprise Store, you can only use your Zero insertion fee auction-style listings allocation in the following categories:
    • Antiques
    • Art
    • Clothing, Shoes & Accessories
    • Coins & Paper Money
    • Collectibles
    • Dolls & Bears
    • Entertainment Memorabilia
    • Health & Beauty
    • Jewelry & Watches
    • Pottery & Glass
    • Sports Mem, Cards & Fan Shop
    • Stamps
    • Toys & Hobbies
  • The following categories do not qualify for Zero insertion fee listings:
    • Real Estate
    • Select Motors categories: Boats, Cars & Trucks, Motorcycles, Other Vehicles & Trailers, and Powersports
    • Select Business & Industrial categories: Heavy Equipment (found in Heavy Equipment, Parts & Attachments), Food Trucks, Trailers & Carts (found in Restaurant & Food Service), Commercial Printing Presses (found in Printing & Graphic Arts)
  • If you don't have a Store subscription, you'll only receive Zero insertion fee listings in the country of your registered address. For example, if you have a registered address in the United States, you'll only receive Zero insertion fee listings on the US site, ebay.com
  • You can add up to 12 pictures per listing for free
  • All existing selling limits on your account (as well as category and item limits) still apply and may prevent you from creating the maximum number of listings associated with your eBay Store subscription
  • The following count toward your monthly allocation of Zero insertion fee listings:
    • Manual and automatically relisted items
    • The original listing and each monthly renewal for Good 'Til Canceled listings
    • Listings that you end early or that eBay ends early
    • Duplicate identical auction-style listings (even if one or more of those listings doesn't immediately appear on eBay)
  • If you create a listing under a conditional zero-insertion-fee-listings promotion and then revise the listing so that it no longer qualifies under the terms of the promotion, you may be charged an Insertion fee (even if some of your free allocation remains)

The number of zero insertion fee listings cannot exceed your selling limit.

Example: if your selling limit is 10 items / $500 per month, and you have 250 zero insertion fee listings, you still can’t list more than 10 items with a total value above $500 per month.

To check how many zero insertion fee listings have you got:

  1. Go to My eBay.
  2. Open Activity tab.
  3. In the Sell section click on the All Selling.
  4. You can see the number of used and available zero insertion fee listings in the Promotional Offers section.

Selling limits help new eBay sellers to avoid too many mistakes while taking their first steps on eBay. And zero insertion fee listings helps you to grow your business.

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