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Set up your Store

As easy as 1-2-3.

3 steps to an eBay Store


Register as an eBay seller

Confirm your account details to receive payouts directly to your bank account or to your Payoneer account depending on the country of your registration.

Set up a preferred payment method for selling costs.


Choose your eBay Store subscription

Learn about the subscription options and think what features are necessary to your eBay Store.

Choose a Store name that will determine your Store’s web address.


Get the most out of your subscription

Start by customizing your Store’s home page, then utilize all the powerful tools to help maximize your sales, and so much more.

Change the plan after your business grows.


Check any selling limits on your account before you open an eBay Store. Selling limits (both items and category limits) aren't affected by opening an eBay Store and may prevent you from creating the maximum number of listings associated with your eBay Store subscription.

How to open an eBay Store

First of all, select the subscription level that fits your needs. Choose from Starter, Basic, Premium, Anchor or Enterprize. See the difference between the Store packages and their benefits on Subscriptions and fees page.


This describes how to set up an eBay Store on Read this article to learn more about international eBay sites.

After you’ve chosen the subscription:

  1. Go to Choose a Store subscription page:
    • In Seller Hub, go to Store tab > Manage subscription
    • In My eBay, go to Account > Subscriptions
    • Or use the quick link
  2. Find an eBay Store type you’d like to subscribe to and click Select and review. One more time check the information about the subscription.
  3. Select the subscription term (1) — yearly or monthly — and enter a name for your eBay Store.
  4. Select Submit order (2) to purchase the eBay Store subscription.

You can get lower fees and additional business tools by upgrading your Store to a higher level, or change your renewal cycle to a yearly or monthly subscription. To do this, find the desired subscription on the Manage subscription page and select Select and review or Change to yearly (Change to monthly) respectively.


How to choose your eBay Store name

When you choose a name for your eBay Store, eBay will create a website address (URL) for you. It will remove special characters (such as apostrophes, spaces, &, !, $, etc.), add hyphens between words, and make all letters lowercase.

For example, if you name your eBay Store “Fine Jewelry!,” your store URL will be:

Here are some things to keep in mind when deciding upon your eBay Store name:

  • It can be your eBay username as long as it meets the requirements above
  • It must start and end with a letter or number
  • It can’t start with four or more consecutive A letters
  • It can’t start with an e or E followed by more than a single number
  • It can’t contain the following characters: <, >, or @
  • It can’t be the username of another eBay member
  • It can’t contain “www” anywhere in the name
  • It can’t contain two or more consecutive spaces or non-alphanumeric characters
  • It can’t end with a top-level domain abbreviation used on the internet such as .com,, .net, etc.
  • It can’t be a name that is identical or confusingly similar to another company’s name which is protected by trademark law. Also, you can’t use a name that contains the word “eBay” or one that is confusingly similar to that name. Learn more about eBay Verified Rights Owner Program and Intellectual property policy

Choose a name that immediately tells buyers what you sell. For example, a straightforward name such as “Ben’s Computers” will be more helpful to buyers than a creative name such as “Zebra Park”. This will also help search engines find your store when buyers are looking for the kinds of products you sell.

Did you succeed? Show your eBay Store to everyone!

Сelebrate your #sellerlife! Get these fun, free, illustrated images to share on social media or use on flyers.


After your eBay Store opened

Once you've subscribed to the eBay Store, you'll get instructions to help up and running it. You can:

Сustomize your Store

Add a billboard, a logo and a storefront video to attract buyers’ attention and spark their interest.

Organize your inventory

Set up custom Store categories and promote featured listings to help buyers navigate your Store with more convenience.

Preview how it’ll look to buyers

Make sure everything is perfect before your store goes live.

Сustomizing your Store is not mandatory, but highly recommended, because sometimes it’s the story behind a business that makes the sale. By letting your buyers know the history, values, and passion that goes into your business, you can help them understand what makes your business unique and inspire them to buy from you.

You’ll find the detailed guide on customizing your Store in this article.


In addition, all Store subscribers have the opportunity to highlight active promotions in the separate Sale tab on the storefront. This tab will feature all your coupon sales in one place, and make it easier for buyers to find your sale items.

The Sale tab will automatically appear when you have created at least one promotional coupon offer. (And eBay is exploring ways to include other promotions, such as markdowns, under the Sale tab in the future.)

Try coded coupons to make them the focus of your storefront — helping turn browsing visitors of your Store into happy buyers.

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