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Building Your 2021 eCommerce Strategy webinar featuring Ilya Kretov, General Manager of Global Emerging Markets at eBay

Building Your 2021 eCommerce Strategy webinar was held on January 27, 2021.

Leaders of online retail discussed changes in the e-commerce market influenced by the COVID-19 pandemic, consumer preferences during lockdowns, fresh trends and development strategies for 2021.


  • Andrea McFarling, ShipStation
  • Ben Jabbawy, Privy
  • Dan Leberman, PayPal
  • Ilya Kretov, eBay.


  • Liat Karpel Gurwicz, Head of eCommerce Marketing, Wix

eBay Webinar for Europe Sellers Community

Here at eBay we support our sellers and are always willing to share relevant advice with entrepreneurs. In this webinar the head of eBay in Russia and Emerging Markets, Ilya Kretov, eBay Business Development Manager for Emerging Markets Dolev Rottenberg, seller Andrei Rakivnenko and the representatives of Ukranian and Bulgarian Postal services will discuss the issues that most concern exporters right now:

  • What’s must be changed in product listing ads as quickly as possible
  • How to process orders and communicate with customers
  • How the work of the postal services will change during quarantine, and how to send orders under the new conditions
  • What categories of goods are most in-demand among buyers right now
  • What measures does eBay take to support sellers

New eBay Stores features


Samuel Zwaan – Product Owner Stores at eBay

eBay has launched new features for your store. There are a variety of branding features such as a billboard, logo or marketing banner as well as new possibilities to merchandise your items. On top of that we have modernized the experience and re-vamped the stores newsletter. All these experience work across platforms, so it’s not just a desktop store anymore but also natively integrated in iOS and Android.

December 9, 2021

Video length – 12:32

Next level: Elevating your brand with an eBay Store


Adam Conderman – Group Product Manager, eBay

Prerana Joshi – Senior Product Manager, eBay

Jill Ju – Sr. Technical Product Manager, eBay

Data shows that buyers who visit an eBay Store in their initial shopping journey are 20-65% more likely than than buyers who do not visit a Store. An eBay Store subscription can help take your business to the next level by bringing all of your listings into a single branded location and offering additional tools to manage operations. Learn how you can build an amazing store for your business and hear about big, exciting changes happening to eBay Stores in 2021.

August 6, 2021

Video length – 16:13

Grow your business and build your brand with eBay Stores


Tom Pinckney – VP Stores, eBay

With over one millions sellers using the platform, eBay Stores continues to help sellers grow their ecommerce footprint, build their brand, and cultivate buyer trust. Join Vice President of Stores Thomas Pinckney as he demonstrates how eBay is investing in a reimagination of eBay Stores and introducing powerful tools to help sellers grow how they want, curate their storefront, build a brand, and cultivate a community of loyal customers.

August 6, 2021

Video length – 9:00

Starter: Creating the perfect listing


Chaney Lightfoot – North American Growth Advisor, eBay

How do you create a listing that stands out and converts shoppers into customers? Learn the basics of listing optimization to ensure the best possible visibility. This training is designed both for sellers who are new to listing optimization and those who would like a refresher.

August 6, 2021

Video length – 27:25

eBay Listing Quality Report


Berengere Chaintreau-Fuchs – Global Product Marketing – Head of eBay UK

Instructional and benefits video for how to use the Listing Quality Report.

April 20, 2021

Video length – 12:49