eBay advertising

Topics in the article

3 ad types

Priority campaign strategy

General campaign strategy

Promoted Stores FAQ

Promoted Offsite FAQ

eBay Advertising dashboards

Additional resources

Topics in the article

3 ad types

Priority campaign strategy

General campaign strategy

Promoted Stores FAQ

Promoted Offsite FAQ

eBay Advertising dashboards

Additional resources

Advertising connects you with more buyers around the world with simple to use, high-performing solutions to promote your listings and eBay store.

There are three ad types available:

Promoted Listings

Drive sales by putting your listings in front of relevant buyers with access to ad placements.

Promoted Stores

Attract interested buyers to your store with targeted ads showcasing your top inventory.

Promoted Offsite

Highlight your eligible listings on popular external channels, like Google.

Promoted Listings

Drive sales and increase the visibility of your listings with access to ad placements.

Promoted Stores

Create eye-catching ads that drive interested buyers to your eBay store by highlighting a category or coupon.

Promoted Offsite

Reach new buyers and increase external traffic with easy to launch ads shown to buyers who start their shopping journey off of eBay.

Introducing updates to Promoted Listings on ebay.de

Starting February 26, 2025, items listed on ebay.de and promoted with a priority campaign strategy will have exclusive access to the first ad slot position at the top of eBay search results. Items promoted with a general campaign strategy will use the updated attribution definition when reporting sales and charging ad fees.

Priority campaign strategy

Accelerate your sales and reach highly motivated buyers with the advanced targeting and price control over your ad spend when you promote your listing using the priority strategy.

General campaign strategy

Increase visibility and drive awareness of your listings when you promote your listings with the general campaign strategy. You’ll only pay a percentage of the total sale amount when selling through clicks on any of your ads.

Promoted Stores FAQ

Find answers to the most frequently asked questions about Promoted Stores here. Learn how to become eligible for Promoted Stores, where your ads can appear, how you can measure the performance of the Promoted Stores campaigns, and much more.

Promoted Offsite FAQ

Find answers to the most frequently asked questions about Promoted Offsite here. Learn where your ads can appear, how do the ad fees get calculated, which listings are eligible for Promoted Offsite, and much more.

eBay Advertising dashboards

Access all your campaign tools in one place on the new Advertising dashboard. Easily monitor, update, and optimize your campaigns with insights, recommendations, and performance metrics, all within a redesigned interface that simplifies campaign management.

How eBay Advertising attribution works

Seller Announcement: Updates to eBay’s Promoted Listings are coming soon

Additional resources

Seller Help

Detailed information on campaign setup and FAQs.

Explore help pages

eBay Advertising

Get more information on how to connect to buyers with high-performing solutions that match your goals and campaign budget.

Learn more