Promotion strategies

Turn browsers into repeat buyers. Learn how to take marketing to the next level with these effective tips.


Promotions Manager

A quick and easy marketing tool that does not require special skills, but enables you to sell like a real pro.

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Connect with more buyers using social media

For all online sellers, and for eBay sellers in particular, social media marketing is an effective way to get in front of customers early in their shopping process and inspire them to make their purchase from you. Let's get social!


How to find and understand your target audience: practical tips

Knowing your target audience often makes a difference. If you know who is interested in your listings most of all, you can choose the right words for your item descriptions and promo offers. Here are a few practical tips on how to define your target audience, create a target buyer persona, and what to do next.

Volume pricing

This option attracts buyers with the opportunity to save money, while the seller spends less on shipping a unit of goods. Find out how this discount works, how to set up and manage it.

Tips to sellers

Offer to buyers

The Offer to buyers feature let you target buyers already interested in your items and to close the sale faster. Learn more how to send offers directly to interested buyers and increase your sales.

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Adding Best Offer to listings

When you add the Best Offer option to your eBay listings, you are inviting buyers to negotiate the price with you. After a buyer makes an offer, you can choose to accept, decline, or make a counter-offer. Learn how to use the Best Offer option and set up automatic responses.

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The basics of SEO on eBay

Knowing the basics of search engine optimization will help you get more views from potential buyers. Here are some tips to get your listings ranked on both eBay and external search engines.

How to attract more buyers by being a sustainable seller

A large share of consumers take eco-friendliness into account when making a purchase decision. As the new generation of buyers joins the ecommerce market, the sustainability of your eBay business will get more important and, in the end, it can make all the difference. In this article, you’ll find our best tips on how to be a sustainable eBay seller.

10 practical tips: how to sell vintage like a pro

Selling vintage items has always been a big thing on eBay. The marketplace started as an online auction site where unique goods with history could be found, and today a lot of people visit eBay to buy or sell antiques, vintage items and rare things. Learn how to list vintage on eBay, set a fair price, and find your buyer.

How to get started with Seller Hub’s Social page

The functionality of Seller Hub allows you to easily link social media accounts to your eBay seller account. Create compelling posts, get detailed data, and more with the Social page, which is available to all sellers. Follow our step-by-step instructions to get started with maximum convenience.

How to understand the new generation of buyers

With nearly half of Gen Zers are already online buyers, tapping into this audience is a significant opportunity for eBay sellers. If you want to meet the needs of this generation, you need to understand who they are and what drives their buying behavior.