Promotion strategies

Turn browsers into repeat buyers. Learn how to take marketing to the next level with these effective tips.


Promotions Manager

A quick and easy marketing tool that does not require special skills, but enables you to sell like a real pro.

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Connect with more buyers using social media

For all online sellers, and for eBay sellers in particular, social media marketing is an effective way to get in front of customers early in their shopping process and inspire them to make their purchase from you. Let's get social!


How to find and understand your target audience: practical tips

Knowing your target audience often makes a difference. If you know who is interested in your listings most of all, you can choose the right words for your item descriptions and promo offers. Here are a few practical tips on how to define your target audience, create a target buyer persona, and what to do next.

Volume pricing

This option attracts buyers with the opportunity to save money, while the seller spends less on shipping a unit of goods. Find out how this discount works, how to set up and manage it.


Offer to buyers

The Offer to buyers feature let you target buyers already interested in your items and to close the sale faster. Learn more how to send offers directly to interested buyers and increase your sales.

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Adding Best Offer to listings

When you add the Best Offer option to your eBay listings, you are inviting buyers to negotiate the price with you. After a buyer makes an offer, you can choose to accept, decline, or make a counter-offer. Learn how to use the Best Offer option and set up automatic responses.

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The basics of SEO on eBay

Knowing the basics of search engine optimization will help you get more views from potential buyers. Here are some tips to get your listings ranked on both eBay and external search engines.

Selling auto parts and accessories on eBay: how to build inventory and choose suppliers

Auto parts and accessories are always in the top ten list of most popular eBay categories. Learn how to start selling them locally and internationally: read this article with inspiring statistics and useful tips.

10 practical tips: how to sell vintage like a pro

Selling vintage items has always been a big thing on eBay. The marketplace started as an online auction site where unique goods with history could be found, and today a lot of people visit eBay to buy or sell antiques, vintage items and rare things. Learn how to list vintage on eBay, set a fair price, and find your buyer.