Exclusive ad placement for priority campaigns
Starting February 26, 2025, items listed on ebay.de and promoted with a priority campaign strategy will have exclusive access to the first ad slot position at the top of eBay search results.
When eBay first introduced the priority campaign strategy, the goal was to help sellers reach more buyers and sell their items faster by providing access to high-visibility ad placements and advanced controls for increasing sales velocity. And over the past year, eBay's continued to improve the product, introducing key features like AI-optimized keyword guidance, Smart Targeting, and suggested campaigns.
With exclusive access to the first ad slot position in search results, you’ll soon be able to drive greater visibility for your priority listings helping you generate more sales. This also means campaigns that use a general strategy will no longer be eligible to show ads in the first ad slot position in search results.
eBay’ll continue investing in the priority strategy to ensure you have access to the best ad placements and can increase sales velocity with greater efficiency. If you’re already using priority campaigns, your ads will automatically be eligible to show in the first ad slot position at the top of search results.
Updated attribution for general campaigns
Starting February 26, 2025, items listed on ebay.de and promoted with a general campaign strategy will use the following attribution definition (in German) when reporting sales and charging ad fees:
This update will simplify campaign reporting, while allowing you to maintain control over your spend – you continue to only pay when your item sells. As with any update, eBay recommends you monitor ad performance and adjust your strategy accordingly.
eBay’s here to help
There’s never been a more exciting time to advertise on eBay. As eBay focuses on the year ahead, it’ll continue investing in ways to help you grow your business and your brand. Please continue sharing your questions, comments, and feedback with the community and support team. We’re committed to helping you get the most out of your selling experience.