If you don’t have an eBay Store, fees are different. Please read the Selling fees for eBay sellers article.
You can save on eBay fees by running your own eBay Store. The benefits you see will vary depending on the type of Store subscription you choose, and this article will help you make the best choice.
When you have an eBay Store subscription, you get more listings with Zero Insertion Fees and pay lower Final Value Fees, compared to selling without a Store. Keep in mind, eBay charges an Insertion Fee when you create a listing, and a Final Value Fee when your item sells. You also get access to additional tools to manage and promote your business.
The rest of the fee structure is the same as for sellers who don't have an eBay Store. eBay charges an insertion fee when you create a listing, and a final value fee when your item sells.
The fees for eBay Store subscribers depend on:
- Item price
- Optional listing upgrades — they always incur extra fees, but you can decide whether to use them or not
- Subscription level
- Your Seller level and Seller performance
How to choose an eBay Store package
When you open an eBay Store on ebay.com, you'll choose a Store package:
Before you open an eBay Store, you'll need an eBay Seller Account with an automatic payment method on file.
You can also choose one of 2 Store Subscription durations:
- Monthly subscription (with a one month term that automatically renews monthly)
- Yearly* subscription (with a one year term that automatically renews yearly)
When you first subscribe, you can choose between automatic monthly or yearly* renewals. For either option, eBay charges the subscription fee on a monthly basis.
eBay Store subscription fee per month
|Store type||Store subscription fee per month. Monthly renewal||Store subscription fee per month. Yearly* renewal|
|Enterprise||Not currently available||$2,999.95|
eBay will bill you for your Store every month until you cancel your subscription. To find out how fees are charged when you change your Store level or cancel your subscription/close your Store, please read the Stores Subscription Terms of Service.
Please remember that you can’t increase your selling limit by purchasing a Store subscription package.
Insertion fees and Zero insertion fee listings
All sellers get a monthly allocation of Zero insertion fee listings. When you have an eBay Store subscription, you get more Zero insertion fee listings per month than sellers who don't have a Store. The number you get depends on the Store subscription package you choose.
All existing selling limits on your account (as well as category and item limits) still apply and may prevent you from creating the maximum number of listings associated with your eBay Store subscription.
Certain categories are excluded from the Zero insertion fee listings offer.
After you've used your zero insertion fee allowance, insertion fees are:
- Nonrefundable if your item doesn't sell
- Charged per listing and per category. So if you list your item in two categories, you'll pay an insertion fee for the second category too
- Charged for the original listing and each time your item is relisted
- Charged per listing if you create duplicate auction-style listings for identical items. Read more about eBay duplicate listings policy
- Credited back for auction-style listings that end in a sale for Basic, Premium, Anchor, and Enterprise Store subscribers (exclusions apply)
Good 'Til Cancelled listings
Good 'Til Cancelled listings are fixed price listings that renew automatically once per calendar month. eBay charges an insertion fee and applicable optional listing upgrade fees when you list your item for the first time, and each time it renews. These listings count toward your monthly zero insertion fee listings. Fee amounts are based on the terms in effect when the listing goes live and when it renews.
Zero insertion fee listings allocation per month for eBay Store subscribers
|Store type||Zero insertion fee listings allocation per month*|
|Starter||Up to 250 listings|
|Basic||Up to 1,000 fixed price + up to 250 auction-style|
+ an additional 10,000 fixed pricing listings in select categories**
|Premium||Up to 10,000 fixed price + up to 500 auction-style|
+ an additional 50,000 fixed pricing listings in select categories**
|Anchor||Up to 25,000 fixed price + up to 1,000 auction-style|
+ an additional 75,000 fixed pricing listings in select categories**
|Enterprise***||Up to 100,000 fixed price + up to 2,500 auction-style|
+ an additional 100,000 fixed pricing listings in select categories**
|All Store types||All listings appropriate for and listed in the Musical Instruments & Gear > Guitars & Basses category are not subject to insertion fees|
|All Store types||All listings appropriate for and listed in the following categories with a starting price of $100 or more****:|
** You can use your 'select categories' fixed price listings allocation in the following categories:
– Sports Mem, Cards & Fan Shop > Sports Trading Cards
– Toys & Hobbies > Collectible Card Games
– Books & Magazines
– Movies & TV
– Video Games & Consoles > Video Games
– Home & Garden > Greeting Cards & Party Supply > Party Supplies
*** Enterprise Store subscribers can purchase additional zero insertion fee listings for fixed price listings in add-on bundles. Bundles must be used within the calendar month of purchase:
– 10,000 additional zero insertion fee listings – $250.00 per month
– 50,000 additional zero insertion fee listings – $1,000.00 per month
**** Starting price is the starting price (auction-style listings) or Buy It Now price (fixed price listings) of your listing, and doesn't include shipping, handling, taxes, or fees.
From time to time, eBay presents promotional offers with additional zero insertion fee listings, so keep an eye on your messages and the Seller Center.
Insertion fee per listing after Zero Insertion fee listings allocation
|Store type||Insertion fee per one fixed price listing, after allocation||Insertion fee per one auction-style listing, after allocation|
|All Store types||$20 insertion fee for the following|
Business & Industrial categories:
|$20 insertion fee for the following Business & Industrial categories:|
Final value fees
eBay charges one final value fee when your item sells, and you don't have to worry about third-party payment processing fees. This fee is calculated as a percentage of the total amount of the sale, plus $0.30 per order.
The total amount of the sale includes the item price, any handling charges, the shipping service the buyer selects, sales tax, and any other applicable fees. If you offer 1-day or international shipping as well as a cheaper or free option (like domestic shipping), the total amount of the sale is calculated based on the cheapest domestic option you offer. If you only offer 1-day or international shipping but no cheaper option like domestic shipping, the total amount of the sale is calculated based on the service the buyer chooses.
If you're in China, Hong Kong, Indonesia, Israel, Japan, Macau, Malaysia, Philippines, Singapore, Taiwan, Thailand, or Vietnam and your item isn't located in the US, the total amount of the sale is always calculated based on the shipping option your buyer chooses.
An order is defined as any number of items purchased by the same buyer at checkout with the same shipping method.
If you need to refund the buyer or cancel the sale, you may be eligible for fee credits as per eBay fee credits policy.
Starter Store subscribers
|Category||Final value fee % + $0.30 per order|
|Most categories, including|
Music > Vinyl Records,
eBay Motors > Parts & Accessories, > Automotive Tools & Supplies, > Safety & Security Accessories
|Books & Magazines|
Movies & TV (except Movie NFTs)
Music (except Music NFTs and Vinyl Records)
|Coins & Paper Money > Bullion|
|Musical Instruments & Gear > Guitars & Basses|
|Jewelry & Watches (except Watches, Parts & Accessories)|
|Jewelry & Watches > Watches, Parts & Accessories|
|Art > Art NFTs|
Select Collectibles categories:
Music > Music NFTs
Sports Mem, Cards & Fan Shop > Sports Trading Cards > Sport Trading Card NFTs
Toys & Hobbies > Collectible Card Games > CCG NFTs
|Select Business & Industrial categories:|
|Select Clothing, Shoes & Accessories categories:|
|Clothing, Shoes & Accessories > (Women's Bags & Handbags)|
Basic, Premium, Anchor, and Enterprise Store subscribers
|Category||Final value fee % + $0.30 per order|
|Most Art categories, except:|
|Books & Magazines|
|Most Business & Industrial categories, except:|
|Most Cameras & Photo categories, except:|
|Most Cell Phones & Accessories categories, except:|
|Most Clothing, Shoes & Accessories categories, except:|
|Most Coins & Paper Money categories, except Bullion|
|Most Collectibles categories, except:|
|Most Computers/Tablets & Networking categories, except:|
|Most Consumer Electronics categories, except:|
Dolls & Bears
Health & Beauty
Home & Garden
|Most Jewelry & Watches categories, except:|
|eBay Motors > Parts & Accessories: |
|eBay Motors > Parts & Accessories > Apparel, Protective Gear & Merchandise|
|eBay Motors > Parts & Accessories > In-Car Technology, GPS & Security|
|Most Movies & TV categories, except:|
|Most Music categories, except:|
|Most Musical Instruments & Gear categories, except:|
Pottery & Glass
|Most Sports Mem, Cards & Fan Shop categories, except:|
|Most Toys & Hobbies categories, except:|
|Most Video Games & Consoles categories, except:|
Fees for optional listing upgrades
You can enhance your listings to help make them stand out by adding certain features, such as subtitles or a bold font. The fees for these optional listing upgrades vary depending on your item's price and the listing format and duration.
Most of the fee structure is the same as for non-Store subscribers. You can find them in this table.
Starting February 15, 2023, the Buy It Now listing upgrade for auction-format listings and the Scheduled listing upgrade is free for all eBay sellers. The Buy It Now upgrade allows you to set an item price and gives buyers the option to purchase your item immediately so they don’t have to wait for your auction to end, and the Scheduled listing upgrade gives you control to decide when to start your listings.
If your items are relisted automatically, you'll be charged insertion and optional listing upgrade fees each time your item is relisted.
Not all optional listing upgrades are available with every listing tool and not all optional listing upgrades may be displayed across all our sites, services, applications, and tools.
You may be charged final value fees if you violate our policy of buying or selling outside of eBay, or eBay may apply additional final value fees if you are not meeting our performance expectations. Also eBay charges a Dispute fee and an International fee for Store subscribers as it does for non-Store subscribers.
In continuing effort to mitigate behavior that does not support good buyer experiences and negatively impacts sellers on our platform, eBay increases additional final value fees for sellers who do not meet minimum seller performance standards for the US. Starting March 1, 2022, eBay has increased additional final value fees from 5% to 6% for Below Standard sellers. This fee does not apply to Above Standard and eBay Top Rated Sellers. You can check your current seller level on your Seller Dashboard.
You can find more information here:
Seller currency conversion charge
When you create listings or sell items on an international eBay site, eBay may convert your funds to a different currency in order to collect amounts owed by you to eBay, or to payout funds due to you.
For example, if your registered address is in the US and you create a listing on eBay.de for which fees are due (such as insertion and/or optional listing upgrade fees), eBay will convert your funds from USD to EUR using the transaction exchange rate applicable at the time of listing, in order to collect these fees. When the item sells on eBay.de, eBay will calculate your payout amount by converting the sales proceeds from EUR to USD using the transaction exchange rate applicable at the time of the sale.
If eBay converts your funds, the conversion will be completed at the transaction exchange rate eBay set for the relevant currency exchange. eBay's transaction exchange rate is composed of a base exchange rate plus a conversion charge. The conversion charge is a fixed percentage applied to the base exchange rate and retained by eBay. The base exchange rate reflects rates within the wholesale currency markets applicable to the currency pairing on the day of the conversion, or the prior business day. If exchange rates are set by law or regulation, the base exchange rate reflects the government reference rates.
If your registered address is in the US, the seller currency conversion charge applied and retained by eBay is 3%. If your registered address is not in the US, please refer to the fee page for your country or region of residence for your seller currency conversion charge information.
|Seller registered address country or region||Seller currency conversion charge|
|All other eBay global countries||3.0%|
Examples of fee calculations
Auction-style listing example
You're a Basic Store subscriber and you're selling a handbag using a 10-day duration. You select a starting price of $199 with a Buy It Now price of $400, and you offer free shipping. You haven't yet used your allocation of zero insertion fee listings this month, and you are meeting our performance expectations.
The item sells immediately for the Buy It Now price of $400. Since you aren't charging the buyer for shipping or any other costs, $424 is the total amount of the sale (includes 6% sales tax).
Your total fees for this item:
- Insertion fee — $0.00
- Buy It Now fee — $0.25
- Final value fee (13% of $424, + $0.30) — $55.42
Total fees — $55.67
You make $344.33, or approximately 86% of the sale price, not including shipping costs.
Fixed price listing example
You're a new Starter Store subscriber and you haven't yet used your monthly allocation of zero insertion fee listings. You list a ski jacket for $65 with a free shipping option, and you add a subtitle to help the listing stand out. You're meeting our performance expectations.
The jacket sells quickly and the buyer selects the free shipping option. The total amount of the sale is $68.90 (includes 6% sales tax).
Your total fees for this item:
- Insertion fee — $0.00
- Subtitle fee — $2
- Final value fee (12.9% of $68.90, + $0.30) — $9.19
Total fees — $11.19
You make $53.81, or approximately 83% of the sale price.
Other terms and conditions
We always want to make sure we're very clear about the fees we charge, so here are some details you should be aware of:
- If you use supplemental services, such as buying and printing shipping labels on eBay, or if you participate in any of its advertising programs, additional terms may apply and you'll pay any costs or fees associated with those services. Details of the costs or fees will be on your monthly financial statement and eBay will charge the payment method you've set up on your seller account.
- All fees are in US dollars.
- Sellers may be invoiced for fees under certain circumstances.
- Fees may apply if you end your auction-style listing early.
- The fees on this page apply to listings on eBay.com. If you list an item on another eBay site (for example, eBay.com.au or eBay.co.uk), the fees for that site will apply.
- Seller fees don't purchase exclusive rights to web pages on eBay. eBay may, in its sole discretion and without consent from or payment to sellers, display third-party advertisements (including links and references thereto) and listings from other sellers on any eBay page.
- Depending on the tax legislation of your country of residency, local Value Added Tax (VAT), Goods and Services Tax (GST) or similar consumption tax might apply in addition to your eBay fees.
- Read the eBay Stores Subscription Terms of Service.
Fees pages on international sites
For more information, please refer to the fee page for your country/region of residence:
Frequently asked questions
If I subscribe to an eBay Store, does that mean I’m officially a business?
Subscribing to an eBay Store does not automatically classify your account as a business account. Find out how to register as a business on eBay.
How do I upgrade my eBay Store?
To upgrade your eBay Store, go to My eBay and click on Account, then Subscriptions. From the Subscriptions page, click "Change subscription" to upgrade your eBay Store.
How and when am I charged for my eBay Stores subscription?
Eligible sellers may subscribe to an eBay Store at any time during the year. The subscription fee will appear on your monthly invoice*.
The first month of your subscription is prorated based on your sign up date. For example, if you sign up on April 27th and you're billed on the 1st of every month, you will be charged for the remaining 4 days in April (27, 28, 29, and 30) plus the month of May on May 1st.
Should you decide to cancel your subscription, you may do so at any time. You will have the full benefit of your subscription through the last day of the month you've cancelled in. For example, if you cancel your subscription on May 26th, you will have the full benefits of the subscription through May 31st, as you have already paid through to the end of the month. Your subscription will then be cancelled and you will not be billed on June 1st.* Yearly Store subscription is not available on ebay.de.
You might also be interested in:
eBay Store benefits
Find out how you can make the most of your eBay Store subscription. Learn about saving on fees, free ads and other benefits.
eBay Store on international eBay sites: fees and benefits
Open your eBay Store on international eBay sites and get access to new audiences. Read this article to learn about the subscription fees and benefits on ebay.co.uk, ebay.fr, ebay.de, ebay.it, ebay.es, and ebay.com.au.