If you post more than 200 listings per month, you can save on eBay fees by running your own eBay Store. The benefits you see will vary depending on the type of Store subscription you choose, and this article will help you make the best choice.
When you have an eBay Store subscription, you get more listings with Zero Insertion Fees and pay lower Final Value Fees, compared to selling without a Store. Keep in mind, eBay charges an Insertion Fee when you create a listing, and a Final Value Fee when your item sells. You also get access to additional tools to manage and promote your business.
The rest of the fee structure is the same as for non-Store subscribers. The amount eBay charges for Store subscribers depends on the Item's Price, the format and Category you choose for your listing, any optional listing upgrades you add (keep in mind that they're always chargeable, but it's up to you whether or not to use them), your Store subscription package, and your Seller Level and Performance.
How to choose an eBay Store package
When you open an eBay Store on ebay.com, you'll choose a Store package:
Before you open an eBay Store, you'll need an eBay Seller Account with an automatic payment method on file.
You can also choose one of 2 Store Subscription duration:
- Monthly subscription (with a one month term that automatically renews monthly)
- Yearly subscription (with a one year term that automatically renews yearly)
When you first subscribe, you'll choose between automatic monthly or yearly renewals. For either option, eBay charges the subscription fee on a monthly basis.
eBay Store Subscription fee per month
|Store type||Store subscription fee per month. Monthly renewal||Store subscription fee per month. Yearly renewal|
|Enterprise||Not currently available||$2,999.95|
eBay will bill you for your Store every month until you cancel your subscription. To find out how fees are charged when you change your Store level or cancel your subscription/close your Store, please read the Stores Subscription Terms of Service.
Insertion Fees and Zero Insertion Fee Listings for Store subscribers
All sellers get a monthly allocation of Zero Insertion Fee Listings. But as a Store subscriber, you get more Zero Insertion Fee Listings per month than non-Store sellers. The number you get depends on the Store subscription package you choose. Good 'Til Cancelled listings count toward your monthly Zero Insertion Fee Listings.
For all listings that exceed your monthly Zero Insertion Fee Listings eBay charges an Insertion fee. And you’ll be charged Optional Listing Upgrade Fees if you used them. Fee amounts are based on the terms in effect when the listing goes live and when it renews.
Selling Limits still apply and certain categories are excluded from the Zero insertion fee listings offer.
Zero insertion fee listing allocations
|Store type||Zero insertion fee listings allocation per month|
|Starter||Up to 250 fixed price or auction-style listings|
|Basic||Up to 350 fixed price + up to 250 auction-style* listings + 10,000 fixed price listings in selected categories (for Managed payments sellers only)**|
|Premium||Up to 1,000 fixed price + up to 500 auction-style* listings + 50,000 fixed price listings in selected categories (for Managed payments sellers only)**|
|Anchor||Up to 10,000 fixed price + up to 1,000 auction-style* listings + 75,000 fixed price listings in selected categories (for Managed payments sellers only)**|
|Enterprise***||Up to 100,000 fixed price + up to 2,500 auction-style* listings + 100,000 fixed price listings in selected categories (for Managed payments sellers only)**|
|All Store types||All listings appropriate for and listed in the Musical Instruments & Gear > Guitars & Basses category are not subject to insertion fees.|
|All Store types||All listings appropriate for and listed in the following categories with a starting price**** of $100 or more are not subject to insertion fees: Clothing, Shoes & Accessories > Men > Men's Shoes > Athletic Shoes; Clothing, Shoes & Accessories > Women > Women's Shoes > Athletic Shoes.|
|All Store types||The following categories do not qualify for zero insertion fee listings: Real Estate; Select Motors categories: Boats, Cars & Trucks, Motorcycles, Other Vehicles & Trailers, and Powersports; Select Business & Industrial categories: Heavy Equipment (found in Heavy Equipment, Parts & Attachments), Food Trucks, Trailers & Carts (found in Restaurant & Food Service), Commercial Printing Presses (found in Printing & Graphic Arts), Classified Ads.|
– Clothing, Shoes & Accessories,
– Coins & Paper Money,
– Dolls & Bears,
– Entertainment Memorabilia,
– Health & Beauty,
– Jewelry & Watches,
– Pottery & Glass,
– Sports Memorabilia, Fan Shop & Sports Cards,
– Toys & Hobbies.
** Managed payments sellers can use the additional allocation of fixed price listings in the following select categories:
– Sports Mem, Cards & Fan Shop > Sports Trading Cards
– Toys & Hobbies > Collectible Card Games
– DVDs & Movies
– Video Games & Consoles > Video Games
– Home & Garden > Greeting Cards & Party Supply > Party Supplies
*** Enterprise Store subscribers can purchase additional Zero insertion fee listings for fixed price listings in add-on bundles. Bundles must be used within the calendar month of purchase:
– 10,000 additional zero insertion fee listings — $250.00 per month,
– 50,000 additional zero insertion fee listings — $1,000.00 per month.
**** Starting price is the starting price (Auction-style listings) or Buy It Now price (Fixed price listings) of your listing, and doesn't include shipping, handling, taxes, or fees.
Insertion fee per listing after Zero Insertion Fee Listings allocation
|Store type||Insertion fee per one auction-style listing, after allocation||Insertion fee per one fixed price listing, after allocation|
– Real Estate
–Select Motors categories: Boats, Cars & Trucks, Motorcycles, Other Vehicles & Trailers, and Powersports
– Select Business & Industrial categories: Heavy Equipment (found in Heavy Equipment, Parts & Attachments), Food Trucks, Trailers & Carts (found in Restaurant & Food Service), Commercial Printing Presses (found in Printing & Graphic Arts),
– Classified Ads.
Final Value Fees for Store subscribers
eBay charges Final Value Fees when your item sells. This fee is calculated as a percentage of the total amount of the sale. The total amount of the sale is the amount the buyer pays, including any shipping and handling charges. Sales tax is not included in the calculation.
Final Value Fee amounts are capped. The amount of the cap is determined by your Store subscription type and the listing category, as indicated in the tables below.
If, for some reason, the buyer doesn't pay, you need to either cancel the sale or report it as an unpaid item in order to be eligible for a final value fee credit.
Starter Store subscribers
|Category||Final Value Fees*|
|Standard fees for most categories, including Music > Records||10% (capped at $750)|
|Books. DVDs & Movies. Music (except Records category)||12% (capped at $750)|
|Musical Instruments & Gear > Guitars & Basses||3.5% (capped at $350)|
|Select Business & Industrial categories: – Heavy Equipment, Parts & Attachments > Heavy Equipment; – Printing & Graphic Arts > Commercial Printing Presses; – Restaurant & Food Service > Food Trucks, Trailers & Carts||2% (capped at $300)|
|Select Clothing, Shoes & Accessories categories: – Men > Men's Shoes > Athletic Shoes; – Women > Women's Shoes > Athletic Shoes||0% (Selling price: $100 or more**), 10% (Selling price: less than $100**)|
Basic, Premium, Anchor, and Enterprise Store subscribers
|Category||Final value fee (caps apply*)|
|Most Business & Industrial categories, except:||9.15%|
|– Heavy Equipment, Parts & Attachments > Heavy Equipment; – Printing & Graphic Arts > Commercial Printing Presses; – Restaurant & Food Service > Food Trucks, Trailers & Carts||1.5%|
|Most Cameras & Photo categories, including Camera, Drone & Photo Accessories > Memory Cards. Except:||6.15%|
|– Camera, Drone & Photo Accessories (except Memory Cards; – Replacement Parts & Tools; – Tripods & Supports; – Other Cameras & Photo||9.15%|
|Most Cell Phones & Accessories categories, including Cell Phone Accessories > Memory Cards. Except:||6.15%|
|Cell Phone Accessories (except Memory Cards)||9.15%|
|Most Clothing, Shoes & Accessories categories, except:||9.15%|
|– Men > Men's Shoes > Athletic Shoes; – Women > Women's Shoes > Athletic Shoes||0% (Selling price: $100 or more**), 9.15% (Selling price: less than $100**)|
|Coins & Paper Money||6.15%|
|Most Computers/Tablets & Networking categories, including Tablet & eBook Reader Accs > Memory Card & USB Adapters. Except:||6.15%|
|– Desktops & All-In-Ones; – Laptops & Netbooks; – Tablets & eBook Readers; – Drives, Storage & Blank Media > Hard Drives (HDD, SDD & NAS); – Monitors, Projectors & Accessories > Monitors; – Printers, Scanners, & Supplies > Printers; – Computer Components & Parts: • CPUs/Processors; • Memory (RAM); • Motherboards; • Motherboards & CPU combos||4%|
|– Computer Cables & Connectors; – Keyboards, Mice & Pointers; – Laptop & Desktop Accessories; – Other Computers & Networking; – Power Protection, Distribution; – Tablet & eBook Reader Accs (except Memory Card & USB Adapters. See 6.15%); – 3D Printers & Supplies: • 3D Printer Consumables; • 3D Printer Parts||9.15%|
|Most Consumer Electronics categories, except:||6.15%|
|– Multipurpose Batteries & Power; – Portable Audio & Headphones > Portable Audio Accessories; – TV, Video & Home Audio: • TV, Video & Audio Accessories; • TV, Video & Audio Parts; – Vehicle Electronics & GPS: • Car Electronics Accessories; • GPS Accessories & Tracking; – Virtual Reality: • Cases, Covers & Skins; • Parts; • Other Virtual Reality Accessories||9.15%|
|Dolls & Bears||9.15%|
|DVDs & Movies||12%|
|Gift Cards & Coupons||9.15%|
|Health & Beauty||9.15%|
|Home & Garden||9.15%|
|Jewelry & Watches||9.15%|
|Most Music categories, except:||12%|
|Most Musical Instruments & Gear categories, except:||7.15%|
|– DJ Equipment; – Pro Audio Equipment||6.15%|
|– Guitars & Bases||3.50%|
|Pottery & Glass||9.15%|
|Sports Mem, Cards & Fan Shop||9.15%|
|Tickets & Experiences||9.15%|
|Toys & Hobbies||9.15%|
|Most Video Games & Consoles categories, except:||6.15%|
|– Video Game Accessories; – Replacement Parts & Tools; – Video Games||9.15%|
|– Video Game Consoles||4%|
Additional Benefits for Store Subscribers
|Free subscription to Terapeak Research tool||X||✓||✓||✓||✓|
|Discounts to business services||✓||✓||✓||✓||✓|
|Credit toward Promoted Listing||$0||$0||$0||$25/ qtr||$25/ qtr|
Frequently Asked Questions
If I subscribe to an eBay Store, does that mean I’m officially a business?
How do I upgrade my eBay Store?
To upgrade your eBay Store, go to My eBay and click on Account, then Subscriptions. From the Subscriptions page, click "Change level" to upgrade your eBay Store.
How and when am I charged for my eBay Stores subscription?
Eligible sellers may subscribe to an eBay Store at any time during the year. The subscription fee will appear on your monthly invoice.
The first month of your subscription is prorated based on your sign up date. For example, if you sign up on April 27th and you're billed on the 1st of every month, you will be charged for the remaining 4 days in April (27, 28, 29, and 30) plus the month of May on May 1st.
Should you decide to cancel your subscription, you may do so at any time. You will have the full benefit of your subscription through the last day of the month you've cancelled in. For example, if you cancel your subscription on May 26th, you will have the full benefits of the subscription through May 31st, as you have already paid through to the end of the month. Your subscription will then be cancelled and you will not be billed on June 1st.
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