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Seasonal guide for eBay sellers

The ultimate guide for eBay sellers to help you survive peak seasons and increase your sales.

2024 holiday calendar: key dates for your marketing campaigns

Key holidays have a significant impact on consumer sentiment and behavior. People around the world buy seasonal decorations and homeware, prepare party apparel, serve traditional holiday food, and order thoughtful gifts (if a particular holiday involves gift-giving). It’s your chance to leverage holiday-related trends to tap into this market. Create compelling promotional offers, add item pictures with seasonal attributes, and highlight certain products as ultimate holiday gifts.

2024 holiday calendar: key dates for your marketing campaigns

Free, downloadable seasonal checklists

Seasonal sales tips and tricks in handy checklists. Download, print and start your busy season with a bang!

Seasonal checklists

Run marketing campaign

How to run long-term promotion campaign starting long before peak season. Buyers need time to notice your items, do some research on the Internet, and finally make the purchase decision.

Run marketing campaign

Inventory is the key: how to get ready for peak season

When everyone is busy with pumpkins and other Halloween decor, it’s time to stock up for Christmas. You won’t make the most out of the peak season shopping spree, if you are out of your best-selling products.

Seasonal guide for eBay sellers

Excellent customer service during busy seasons

During periods of increased seasonal demand, many eBay sellers feel stressed and overwhelmed. Despite higher profits, the skyrocketing volume of orders may lead to customer disappointment, negative feedback, and declining service metrics. However, it’s totally within your power to avoid these pitfalls.

Excellent customer service during busy seasons

Shipping tips for the holiday season

Shipping challenges often undermine eBay sellers’ attempts to make the most out of the holiday season. If you want to prevent workflow bottlenecks, late deliveries, and customers’ dissatisfaction, make sure you are prepared for peak season shipping issues.

Shipping tips for the holiday season

How to package seasonal products and decorate your Store

Unlike brick-and-mortar stores, eBay sellers can’t adorn their premises with seasonal decorations. But you can create festive vibes with the help of holiday packaging and Store customization. These tips will help you attract buyers’ attention and win their loyalty.

How to package seasonal products and decorate your Store

Top selling items for this holiday season

For many people, the holiday season is synonymous to the tradition of gift-giving. If you want to enrich your inventory with seasonal items, adding popular gifts is one of the most advantageous strategies. In this article, you will find the lists of eBay’s best selling presents: toys, gadgets, apparel, footwear, homeware products, and more.

Top selling items for this holiday season

Spring trends in sales

As winter fades away, eBay sellers are getting ready for the new season and its sales opportunities. In this article, you will find useful tips on what to include in your spring inventory if you want to capitalize on seasonal trends.

Spring trends in sales