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2021 Spring Seller Update

eBay is reinvesting in the marketplace to help drive your sales velocity

eBay is continuously reinvesting in the marketplace to help drive sales velocity for all sellers, from casual hobbyists to the largest sellers. eBay is on a multi-year journey to create the world’s most powerful selling platform and empower you to list all your inventory on eBay. Throughout 2021, eBay will introduce new tools, features, incentives, and help you optimize your business on eBay.

Building the premier global marketplace for buyers and sellers

In the Fall 2020 Seller Update, eBay introduced new ways to help you manage your business. eBay announced:

In addition, eBay has recently introduced a new, mobile-friendly eBay Stores design to help eBay Store subscribers increase the visibility of their inventory and connect with millions of buyers around the world. Store subscribers who were upgraded to the new Stores design on the eBay mobile app have seen a 20% increase in Store visits from the app.*
(*Data surveyed December 2020)

And that's just the beginning!

Listing & Promoting

  • New category changes to help buyers find your items
  • New item specifics updates and requirements
  • New unified listing experience for more consistent listing across devices
  • Automated campaigns for Promoted Listings
  • New coded coupons tool option to offer discounts to buyers
  • New seller guidance features in Seller Hub

Running Your Business

  • Improvements to how you manage unpaid items
  • A centralized way to handle post-sale issues
  • New partial refund option for auto-accepted returns

Fees & Financials

  • Final value fee increase in select categories
  • eBay will manage payments for all sellers in 2021

Other Changes

  • Changes to VAT import regulations for the EU in 2021
  • Changes to VAT requirements for Germany
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