How to optimize your listings

What is an effective listing? One that will help you quickly find your buyer! Our tips and tricks will help you create listings that sell.

Choose the right listing format, create a concise and informative title, add high-quality pictures, make your listings mobile-friendly, use optional upgrades – there are a number of features that will increase your items visibility and boost your sales.

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Tips on listing optimization

Put yourself in the buyer's shoes. Which listing will attract you and help you choose an item? Follow our tips step by step — and turn ordinary listings into fast-selling ones!

How to create Listings with variations

Learn what they are, and how they can improve your buyers’ shopping experience. Get useful insights into setting them up.

Adding a video to your listing

One of the easiest ways to increase buyer engagement is by adding a video to your listing. It is a free feature available to all sellers in the eBay app, the mobile browser, and the web browser. Videos are displayed in the image gallery of the listing.

Photo tips

Every buyer wants to look at the details before buying, even if they order online. Give them this opportunity: make your pictures worth more than 1000 words and the buyer will come back to you over and over again.

How to make your listings more mobile-friendly

Every second deal on eBay is done via a mobile device. Make sure your listings are also properly presented on mobile with our guide.

How to list faster with business policies

Whenever you create a listing, you need to choose a set of business policies: the payment, shipping, and return details you specify for buyers. Learn how you can make this process more efficient by creating policy templates.

How to create and use selling templates

Listing templates allow you to give your buyers more consistent information across all the items you have for sale, as well as making it easy for you to manage your listings.

New Bulk Listing Tool: advantages and features

When your eBay business grows successfully, you have to manage hundreds of listings. To make this task easier, you can use the new Bulk Listing Tool. Read this article to learn more about its handy features.

Your perfect listing to sell clothes

Check if you have specified all the required parameters using this checklist.

Item specifics

Item specifics are descriptive keywords that tell a buyer about your item. They may include brand, size, length, width, height, type, color, or style, and vary depending on what you’re selling. Buyers use item specifics to filter their search results, and your item will only appear in those filtered search results if you’ve added the matching item specific. Make your listings easier to find by matching buyers’ most frequently searched terms.

Product identifiers

Product identifiers are unique codes created by the product manufacturer that can be used to identify a specific product. Using a product identifier can save you time when creating listings. When you enter the product identifier, eBay will suggest a match if your product already exists in the eBay catalog. If there’s a match, many of the fields such as photo and title will be pre-populated.

How to create a listing with a charity option

With eBay for Charity, you can support the causes you care about when selling items on eBay. Choose among 83,500+ charities and set up automatic donations to the chosen cause. You will get a proportionate discount on the final value fee, and your listing will stand out among other items.

^{* Likelihood to sell based on an eBay study that reviewed 6.8 million listings that resulted in an increase in 4.5% more sales over this period; "better photo quality" defined as photos that measure 500 or greater pixels on the longest side, do not have added text or graphics, and are uploaded to eBay picture service. Individual results may vary and results assume that sellers do not increase the item price while making these changes.}