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eBay Store Benefits

eBay now manages payments. If eBay sends your sales proceeds directly to your bank account, and you see Available funds in your payments summary, then your account is already activated for managed payments and the fees on this page apply to you. Any items sold once eBay starts managing your payments will be subject to these fees. Please refer to this article for information about the fees that apply if your account is not activated for managed payments.

What is an eBay Store?

An eBay Store allows you to save on eBay fees if you post more than 250 listings per month.

By subscribing to an eBay Store you also get access to the tools to develop your own brand. All your listings will be posted on an eBay page, your own storefront with your own name and a short website address (URL).

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Savings in action: benefits in one example

All your eBay listings and itemsFees without an eBay Store subscriptionFees with a Basic eBay Store subscription
1000 listingsInsertion Fees: $262.5Insertion Fees: $0
1000 items soldFinal Value Fees: $1555Final Value Fees: $1170
$10 per sold itemSubscription Fee: $0Subscription Fee: $21.95
$10,000 in salesTotal fees: $1817.5Total fees: $1191.95

One-month savings for Premium Store subscriber for Basic eBay Store subscriber: $625.55*

* Based on a Basic Store annual subscription, fees were calculated based on 1,000 Fixed Price items listed, and sold for $10 per item, in the consumer electronics category with the applicable 8.7% final value fee. Optional fees, including advanced listing upgrades and supplemental service fees may still apply. Please note: early termination fees apply to annual Store subscriptions.

eBay Store Subscriptions in brief

Store subscriptionStarterBasicPremiumAnchorEnterprise
Price per month for a yearly subscription$4.95$21.95$59.95$299.95$2,999.95
Best for sellers whoBest for sellers who have a handful of products and want a storefront to brand and promote their business.Unlock more 250 zero insertion fee listings, final value fee discounts, and a coupon for eBay-branded shipping supplies each quarter.If you have an extensive product assortment, a Premium Store subscription gives you substantially more zero insertion fee listings.For high volume sellers who have an extensive product catalog or are running a business that would benefit from dedicated customer support.For high volume sellers who have an extensive product catalog or are running a business that would benefit from dedicated customer support.
Free fixed price insertions*2501,000 all categories
10,000 select categories**
10,000 all categories
50,000 select categories**
25,000 all categories
75,000 select categories**
100,000 all categories
100,000 select categories**
Additional fixed price insertion*$0.30$0.25$0.10$0.05$0.05
Final Value Fees*0%–15.00%
+ $0–$0.30 per order
0%–14.55%
+ $0–$0.30 per order
0%–14.55%
+ $0–$0.30 per order
0%–14.55%
+ $0–$0.30 per order
0%–14.55%
+ $0–$0.30 per order
* More detailed terms for Final Value Fees and for listings in the Auction format, see the full comparative table.
** You can use your 'select categories' fixed price listings allocation in the following categories:
- Sports Mem, Cards & Fan Shop > Sports Trading Cards
- Toys & Hobbies > Collectible Card Games
- Collectibles
- Music
- Books & Magazines
- Movies & TV
- Video Games & Consoles > Video Games
- Stamps
- Crafts
- Home & Garden > Greeting Cards & Party Supply > Party Supplies

Even more benefits of an eBay Store subscription

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Attract more buyers

Get access to Promotions Manager and create promotions to attract new buyers and boost traffic.

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Explore the market

Terapeak Sourcing Insights** tool uses real-time eBay marketplace data to help you identify top-performing categories, and make informed decisions about what and how to sell next.

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Your own brand

Give a proper name and get a unique URL for a personalized Store page. This will allow you to keep your regular customers and attract new buyers.

** Terapeak Sourcing Insights is free with a Basic, Premium, Anchor, or Enterprise Store subscription. Terapeak Product Research is free to all sellers.

Still got some questions?

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Subscriptions and Fees

Learn more about 5 eBay Store subscriptions, compare fees, numbers of free listings and other benefits. Find the Store that's right for you.

Attracting new buyers using Promotions Manager

Set up your own promotions and sell more items. Promotions Manager can help you attract new buyers, increase the average order amount and even reduce shipping costs by combining a number of items in a single order.

Insertion Fees

For item listings, eBay charges the Insertion Fees to sellers. Every month, you get Zero Insertion Fee Listings. The amount of the fees and number of Zero Insertion Fee Listings depends on which international eBay site you list your items and some other factors.

Final Value Fees

This fee depends on the Item category, the item’s price and international eBay site (e.g. ebay.de, ebay.it, etc.). The fee is calculated as a percentage of the total amount of the sale, including the shipping cost, and in most cases is about 10%.