Sale event + markdown is a great way to show your potential buyers the value of buying your items. As part of the promotion, you select a specific group or category of items and discount them.
In this case, the conversion increases due to the fact that the product that has the old price and the discounted price is more attractive to a buyer (compared to the simple price reduction, without specifying the two prices).
Sale event + Markdown will help you to:
- Introduce a new product
- Attract new buyers
- Close old product lines and make room for new ones
How to set up Sale events + markdown
To create a Sale event using Promotions Manager, select Marketing tab in the Seller Hub. Select the Promotions tab from the left menu, then select Sale event + markdown from the drop-down menu under the Create a Promotion button.
Then follow the tool prompts.You can choose how the item discount will look like — in percent or in dollars. Within one promotion, you can set several discount levels by selecting Add another discount level. There can up to ten levels in total.
- Click Select items if you want to add items manually — up to 500 items.
- Select the Create rules option if you want the items that meet the specified criteria to participate in the promotion: eBay or seller Store category, filter by price, condition, brand, etc. At the same time, you will have the opportunity to set exceptions of items.
If you want to use more than one discount level, repeat the selection of items or setting the rules for each of them.
By default, the promotion will have a unique name, but you can always change it to find it faster among others.
You can also add pictures and a description — the promotion title visible to buyers.
Check that all information is correct, set the start and end dates for the promotion. Complete the setup by clicking Launch or Save for later.
To edit a promotion, find it in the list in the Promotions tab and select Edit from the Action drop-down menu.
When the promotion is active, you can edit its title, description and end date, as well as choose a new picture for the banner.
You cannot change the discount amount or add new items for the current sale.
Do not run sales events for the entire store. It is much more efficient to launch promotions for specific categories, brands, and thematic item groups. Otherwise, buyers will see too many items and may quickly lose their interest.
For items with a lower price, choose a percentage discount. In comparison, for a $10 item, a 20% discount will look more attractive than a $2 discount, although they are basically the same thing.