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Promotions Manager

Create customized discounts and coupons to incentivize buyers to spend more in your Store. Improve your items' visibility, and move inventory faster.

What is Promotions Manager?

This quick and easy tool enables you to market your merchandise like a pro.

Create special offers that encourage buyers to shop more of your items and spend more on each order. Best of all, it's free for Stores subscribers.

Try it now

Shoppers search for deals

of shoppers are looking for a deal or promotion.*
of shoppers want free or discounted shipping.*
Sellers new to Promotions Manager can see sales increases of as much as 11%.**

Setting up your promotions


Access Promotions Manager

Find it in the Marketing tab of Seller Hub.


Customize your promotion

Choose the kind you'll offer, select inventory to promote, and follow guidance on customize it to meet your goals.



Set your end dates, then finalize and launch your offer.

Promotions help you


Stand out from the crowd

Using Promotions Manager helps your items stand out in search results, increasing visits to your promotion page and exposing more of your inventory.


Showcase relevant items

When you group related items together, buyers spend more time shopping your items, increasing the likelihood of a purchase.


Attract buyers at the right time

eBay actively promotes various categories during relevant times of the year. Use Promotions Manager to highlight relevant merchandise and convert the extra traffic we send you to more customers.

Examples of promotions

Order size discounts

Incentivize buyers to spend more in your store by setting minimum order-size discounts.

  • Buy 1 and get 1 at 50% off board games.
  • Save 15% when you buy 2 or more men's dress shirts.
  • Save $25 when you spend $125 or more on women's new arrivals.

Sales events

Cut prices on categories you choose.

  • Save up to 30% on all laptops.
  • Save up to 50% last season's winter gear.

Shipping discounts

Let buyers save on shipping when they buy more.

  • Free shipping on orders over $49.
  • Free 2-day shipping on orders over $99.

Codeless coupons

Create coupons with unique URLs, then share them with buyers via social media and email.

  • Extra 20% off for friends and family.
  • Extra $10 off your next purchase.

*Source: National Retail Federation, 2013.