Create Your Listing

Subscriptions and Fees

If you post more than 200 listings per month, you can save on eBay fees by running your own eBay Store. The benefits you see will vary depending on the type of Store subscription you choose, and this article will help you make the best choice.

When you have an eBay Store subscription, you get more listings with Zero Insertion Fees and pay lower Final Value Fees, compared to selling without a Store. Keep in mind, eBay charges an Insertion Fee when you create a listing, and a Final Value Fee when your item sells. You also get access to additional tools to manage and promote your business.

The rest of the fee structure is the same as for non-Store subscribers. The amount eBay charges for Store subscribers depends on the Item's Price, the format and Category you choose for your listing, any optional listing upgrades you add (keep in mind that they're always chargeable, but it's up to you whether or not to use them), your Store subscription package, and your Seller Level and Performance.

How to choose an eBay Store package

When you open an eBay Store on ebay.com, you'll choose a Store package:

  • Starter
  • Basic
  • Premium
  • Anchor
  • Enterprise

Before you open an eBay Store, you'll need an eBay Seller Account with an automatic payment method on file.

You can also choose one of 2 Store Subscription duration:

  • Monthly subscription (with a one month term that automatically renews monthly)
  • Yearly subscription (with a one year term that automatically renews yearly)

When you first subscribe, you'll choose between automatic monthly or yearly renewals. For either option, eBay charges the subscription fee on a monthly basis.

eBay Store Subscription fee per month

Store type Store subscription fee per month. Monthly renewal Store subscription fee per month. Yearly renewal
Starter $7.95 $4.95
Basic $27.95 $21.95
Premium $74.95 $59.95
Anchor $349.95 $299.95
Enterprise Not currently available $2,999.95

eBay will bill you for your Store every month until you cancel your subscription. To find out how fees are charged when you change your Store level or cancel your subscription/close your Store, please read the Stores Subscription Terms of Service.

Insertion Fees and Zero Insertion Fee Listings for Store subscribers

All sellers get a monthly allocation of Zero Insertion Fee Listings. But as a Store subscriber, you get more Zero Insertion Fee Listings per month than non-Store sellers. The number you get depends on the Store subscription package you choose. Good 'Til Cancelled listings count toward your monthly Zero Insertion Fee Listings.

For all listings that exceed your monthly Zero Insertion Fee Listings eBay charges an Insertion fee. And you’ll be charged Optional Listing Upgrade Fees if you used them. Fee amounts are based on the terms in effect when the listing goes live and when it renews.

Selling Limits still apply and certain categories are excluded from the Zero insertion fee listings offer.

Zero insertion fee listing allocations

Store type Zero insertion fee listings allocation per month
Starter Up to 250 fixed price or auction-style listings
Basic Up to 350 fixed price + up to 250 auction-style* listings + 10,000 fixed price listings in selected categories (for Managed payments sellers only)**
Premium Up to 1,000 fixed price + up to 500 auction-style* listings + 50,000 fixed price listings in selected categories (for Managed payments sellers only)**
Anchor Up to 10,000 fixed price + up to 1,000 auction-style* listings + 75,000 fixed price listings in selected categories (for Managed payments sellers only)**
Enterprise*** Up to 100,000 fixed price + up to 2,500 auction-style* listings + 100,000 fixed price listings in selected categories (for Managed payments sellers only)**
All Store types All listings appropriate for and listed in the Musical Instruments & Gear > Guitars & Basses category are not subject to insertion fees.
All Store types All listings appropriate for and listed in the following categories with a starting price**** of $100 or more are not subject to insertion fees: Clothing, Shoes & Accessories > Men > Men's Shoes > Athletic Shoes; Clothing, Shoes & Accessories > Women > Women's Shoes > Athletic Shoes.
All Store types The following categories do not qualify for zero insertion fee listings: Real Estate; Select Motors categories: Boats, Cars & Trucks, Motorcycles, Other Vehicles & Trailers, and Powersports; Select Business & Industrial categories: Heavy Equipment (found in Heavy Equipment, Parts & Attachments), Food Trucks, Trailers & Carts (found in Restaurant & Food Service), Commercial Printing Presses (found in Printing & Graphic Arts), Classified Ads.
* You can use your allocation of zero insertion fee listings for your auction-style listings in the following categories:
– Antiques,
– Art,
– Clothing, Shoes & Accessories,
– Coins & Paper Money,
– Collectibles,
– Dolls & Bears,
– Entertainment Memorabilia,
– Health & Beauty,
– Jewelry & Watches,
– Pottery & Glass,
– Sports Memorabilia, Fan Shop & Sports Cards,
– Stamps,
– Toys & Hobbies.

** Managed payments sellers can use the additional allocation of fixed price listings in the following select categories:
– Sports Mem, Cards & Fan Shop > Sports Trading Cards
– Toys & Hobbies > Collectible Card Games
– Collectibles
– Music
– Books
– DVDs & Movies
– Stamps
– Video Games & Consoles > Video Games
– Crafts
– Home & Garden > Greeting Cards & Party Supply > Party Supplies

*** Enterprise Store subscribers can purchase additional Zero insertion fee listings for fixed price listings in add-on bundles. Bundles must be used within the calendar month of purchase:
– 10,000 additional zero insertion fee listings — $250.00 per month,
– 50,000 additional zero insertion fee listings — $1,000.00 per month.

**** Starting price is the starting price (Auction-style listings) or Buy It Now price (Fixed price listings) of your listing, and doesn't include shipping, handling, taxes, or fees.

All existing selling limits on your account (as well as category and item limits) still apply and may prevent you from creating the maximum number of listings associated with your eBay Store subscription.

Insertion fee per listing after Zero Insertion Fee Listings allocation

Store type Insertion fee per one auction-style listing, after allocation Insertion fee per one fixed price listing, after allocation
Starter $0.30 $0.30
Basic $0.25 $0.25
Premium $0.15 $0.10
Anchor $0.10 $0.05
Enterprise $0.10 $0.05
These fee rates do not apply in the following categories:
– Real Estate
–Select Motors categories: Boats, Cars & Trucks, Motorcycles, Other Vehicles & Trailers, and Powersports
– Select Business & Industrial categories: Heavy Equipment (found in Heavy Equipment, Parts & Attachments), Food Trucks, Trailers & Carts (found in Restaurant & Food Service), Commercial Printing Presses (found in Printing & Graphic Arts),
– Classified Ads.

Final Value Fees for Store subscribers

eBay charges Final Value Fees when your item sells. This fee is calculated as a percentage of the total amount of the sale. The total amount of the sale is the amount the buyer pays, including any shipping and handling charges. Sales tax is not included in the calculation.

Final Value Fee amounts are capped. The amount of the cap is determined by your Store subscription type and the listing category, as indicated in the tables below.

If, for some reason, the buyer doesn't pay, you need to either cancel the sale or report it as an unpaid item in order to be eligible for a final value fee credit.

Starter Store subscribers

Category Final Value Fees*
Standard fees for most categories, including Music > Records 10% (capped at $750)
Books. DVDs & Movies. Music (except Records category) 12% (capped at $750)
Musical Instruments & Gear > Guitars & Basses 3.5% (capped at $350)
Select Business & Industrial categories: – Heavy Equipment, Parts & Attachments > Heavy Equipment; – Printing & Graphic Arts > Commercial Printing Presses; – Restaurant & Food Service > Food Trucks, Trailers & Carts 2% (capped at $300)
Select Clothing, Shoes & Accessories categories: – Men > Men's Shoes > Athletic Shoes; – Women > Women's Shoes > Athletic Shoes 0% (Selling price: $100 or more**), 10% (Selling price: less than $100**)
* Maximum fee caps do not apply to the additional Final value fees charged to sellers who are not meeting eBay performance expectations.** The selling price is the final sale price of the item, not including shipping, handling, taxes, or fees. The Final value fee is charged on the total amount of the sale.

Basic, Premium, Anchor, and Enterprise Store subscribers

Category Final value fee (caps apply*)
Antiques 9.15% 
Art 9.15% 
Baby 9.15% 
Books 12%
Most Business & Industrial categories, except: 9.15%
– Heavy Equipment, Parts & Attachments > Heavy Equipment; – Printing & Graphic Arts > Commercial Printing Presses; – Restaurant & Food Service > Food Trucks, Trailers & Carts 1.5%
Most Cameras & Photo categories, including Camera, Drone & Photo Accessories > Memory Cards. Except: 6.15%
– Camera, Drone & Photo Accessories (except Memory Cards; – Replacement Parts & Tools; – Tripods & Supports; – Other Cameras & Photo 9.15%
Most Cell Phones & Accessories categories, including Cell Phone Accessories > Memory Cards. Except: 6.15%
Cell Phone Accessories (except Memory Cards) 9.15%
Most Clothing, Shoes & Accessories categories, except: 9.15%
– Men > Men's Shoes > Athletic Shoes; – Women > Women's Shoes > Athletic Shoes 0% (Selling price: $100 or more**), 9.15% (Selling price: less than $100**)
Coins & Paper Money 6.15%
Collectibles 9.15%
Most Computers/Tablets & Networking categories, including Tablet & eBook Reader Accs > Memory Card & USB Adapters. Except: 6.15%
– Desktops & All-In-Ones; – Laptops & Netbooks; – Tablets & eBook Readers; – Drives, Storage & Blank Media > Hard Drives (HDD, SDD & NAS); – Monitors, Projectors & Accessories > Monitors; – Printers, Scanners, & Supplies > Printers; – Computer Components & Parts: • CPUs/Processors; • Memory (RAM); • Motherboards; • Motherboards & CPU combos 4%
– Computer Cables & Connectors; – Keyboards, Mice & Pointers; – Laptop & Desktop Accessories; – Other Computers & Networking; – Power Protection, Distribution; – Tablet & eBook Reader Accs (except Memory Card & USB Adapters. See 6.15%); – 3D Printers & Supplies: • 3D Printer Consumables; • 3D Printer Parts 9.15%
Most Consumer Electronics categories, except: 6.15%
– Multipurpose Batteries & Power; – Portable Audio & Headphones > Portable Audio Accessories; – TV, Video & Home Audio: • TV, Video & Audio Accessories; • TV, Video & Audio Parts; – Vehicle Electronics & GPS: • Car Electronics Accessories; • GPS Accessories & Tracking; – Virtual Reality: • Cases, Covers & Skins; • Parts; • Other Virtual Reality Accessories 9.15%
Crafts 9.15%
Dolls & Bears 9.15%
DVDs & Movies 12%
Entertainment Memorabilia 9.15%
Gift Cards & Coupons 9.15%
Health & Beauty 9.15%
Home & Garden 9.15%
Jewelry & Watches 9.15%
Most Music categories, except: 12%
– Records 9.15%
Most Musical Instruments & Gear categories, except: 7.15%
– DJ Equipment; – Pro Audio Equipment 6.15%
– Guitars & Bases 3.50%
Pet Supplies 9.15%
Pottery & Glass 9.15%
Specialty Services 9.15%
Sporting Goods 9.15%
Sports Mem, Cards & Fan Shop 9.15%
Stamps 6.15%
Tickets & Experiences 9.15%
Toys & Hobbies 9.15%
Travel 9.15%
Most Video Games & Consoles categories, except: 6.15%
– Video Game Accessories; – Replacement Parts & Tools; – Video Games 9.15%
– Video Game Consoles 4%
Everything Else 9.15%
* Final value fees are capped at $250 in all categories for Anchor and Enterprise Store subscribers. For Basic and Premium Store subscribers, Final value fees are capped at $350 in all categories, except Guitars & Basses (3858), Heavy Equipment (177641), Commercial Printing Presses (26247), and Food Trucks, Trailers & Carts (67145), where the Final value fee is capped at $250. Maximum fee caps do not apply to the additional Final value fees charged to sellers who are not meeting eBay performance expectations.** The selling price is the final sale price of the item, not including shipping, handling, taxes, or fees. The Final value fee is charged on the total amount of the sale.

Additional Benefits for Store Subscribers

Starter Basic Premium Anchor Enterprise
Free subscription to Terapeak Research tool X
Discounts to business services
Credit toward Promoted Listing $0 $0 $0 $25/ qtr $25/ qtr

Frequently Asked Questions

If I subscribe to an eBay Store, does that mean I’m officially a business?

Subscribing to an eBay Store does not automatically classify your account as a business account. Find out how to register as a business on eBay.

How do I upgrade my eBay Store?

To upgrade your eBay Store, go to My eBay and click on Account, then Subscriptions. From the Subscriptions page, click "Change level" to upgrade your eBay Store.

Store_Eng_01.jpg

How and when am I charged for my eBay Stores subscription?

Eligible sellers may subscribe to an eBay Store at any time during the year. The subscription fee will appear on your monthly invoice.

The first month of your subscription is prorated based on your sign up date. For example, if you sign up on April 27th and you're billed on the 1st of every month, you will be charged for the remaining 4 days in April (27, 28, 29, and 30) plus the month of May on May 1st.

Should you decide to cancel your subscription, you may do so at any time. You will have the full benefit of your subscription through the last day of the month you've cancelled in. For example, if you cancel your subscription on May 26th, you will have the full benefits of the subscription through May 31st, as you have already paid through to the end of the month. Your subscription will then be cancelled and you will not be billed on June 1st.

You might also be interested in:

eBay Store Benefits

Find out how you can make the most of your eBay Store subscription. Learn about saving on fees, free ads and other benefits.

Learn More

Examples of Fee Calculations

Learn how to calculate eBay fees based on practical examples of Auctions and Fixed Price listings.

Learn More