Get more out of selling with an eBay Store
Are you interested in creating an attractive branded storefront that delivers even better results for your eBay business while saving money with discounted fees? Then an eBay Store subscription is exactly what you need!
Whether you’re a business or a casual seller, with an eBay Store you'll get the right tools and benefits to help you grow your sales.
With an eBay Store you can
Build your own brand
Attract new buyers and keep your regular customers with a unique URL and an enhanced homepage design to display your merchandise.
Save money
Get more zero insertion fee listings with an eBay Store and lower your upfront costs. Save up to 50% on final value fees compared to non-Store subscriber rates.
Boost your sales
Get access to exclusive marketing and promotion tools to boost traffic and help your items stand out and sell. Build customer loyalty with newsletters, coupons, and more.
Explore the market
Get a competitive edge with complimentary access to Sourcing Insights. This powerful data analysis and insights tool uses real-time eBay marketplace data.
5 subscription levels to choose from
There’s a Store for everybody! Which option is right for you? The proper subscription level depends on your goals and sales volume. Answer two simple questions to find the Store subscription option that perfectly suits your needs:
- How many items do you plan to list each month?
- Which description most closely matches your eBay selling?
eBay Store Subscriptions* in brief
Best for sellers who have a handful of products and want a storefront to brand and promote their business.
$4.95/month with annual subscription or $7.95/month without
- 250/month free auction listings or fixed price listings
- $0.30 insertion fee per additional listing
- The fees on this page apply only if you subscribe to an eBay Store on ebay.com. Read this article to learn about the subscription fees and benefits on international eBay sites
- You can’t increase your selling limit by purchasing a Store subscription package
- If you cancel or downgrade your yearly subscription before the last calendar month of your yearly subscription, you’re charged an early termination fee
- Business sellers with a Basic Store subscription or above also get access to Sourcing insights as part of their Store subscription. Sellers with access to Seller Hub can use Product research.
- Yearly Store subscription is not available on ebay.de
Savings in action: benefits in one example
Let's say that a seller had 1000 fixed price listing and within a month sold 1000 items at a price of $10 each. How much could the seller save this month with an annual Basic Store subscription?
| Fees without an eBay Store subscription | Fees with a Basic eBay Store subscription | |
|---|---|---|
| Insertion fees | $262.50 | $0 |
| Final value fees | $1,660.00 | $1,235.00 |
| Subscription fee | $0.00 | $21.95 |
| Total fees | $1,922.50 | $1,256.95 |
One-month savings for this Basic eBay Store subscriber are $665.55!
Please note: Fees were calculated based on the Basic Store annual subscription, for items from the consumer electronics category with the applicable 9.35% final value fee. Optional fees, including advanced listing upgrades and supplemental service fees may still apply. Early termination fees apply to the annual Store subscriptions.Find out more about eBay Store
How to set up your eBay Store
Opening your eBay Store is as easy as 1-2-3 using this simple guide and helpful tips.
eBay Store on ebay.com: subscriptions and fees
Save on fees and get more free listings depending on your subscription plan: important figures to know about eBay Store.
How to customize your eBay Store
Explore main features you should adjust to stand out from competitors and become the first choice among sellers.
How to win repeat buyers for your Store
Drive more traffic and buyers’ interest to your Store with these useful features and merchandising strategies.
How to close your eBay Store
Find out what will happen to your listings and how fees and discounts are calculated when you are canceling the subscription.
eBay Stores on various international eBay sites: subscriptions and fees
Learn more about eBay Store subscription costs and benefits on ebay.co.uk, ebay.fr, ebay.de, ebay.it, ebay.es and ebay.com.au.
How to manage Store categories
Having an eBay store allows you to divide your items into categories or departments and customize them as you wish.
