2024 holiday calendar: key dates for your marketing campaigns
Key holidays have a significant impact on consumer sentiment and behavior. People around the world buy seasonal decorations and homeware, prepare party apparel, serve traditional holiday food, and order thoughtful gifts (if a particular holiday involves gift-giving). It’s your chance to leverage holiday-related trends to tap into this market. Create compelling promotional offers, add item pictures with seasonal attributes, and highlight certain products as ultimate holiday gifts.
Free, downloadable seasonal checklists
Seasonal sales tips and tricks in handy checklists. Download, print and start your busy season with a bang!
Run marketing campaign
How to run long-term promotion campaign starting long before peak season. Buyers need time to notice your items, do some research on the Internet, and finally make the purchase decision.
Inventory is the key: how to get ready for peak season
When everyone is busy with pumpkins and other Halloween decor, it’s time to stock up for Christmas. You won’t make the most out of the peak season shopping spree, if you are out of your best-selling products.
Excellent customer service during busy seasons
During periods of increased seasonal demand, many eBay sellers feel stressed and overwhelmed. Despite higher profits, the skyrocketing volume of orders may lead to customer disappointment, negative feedback, and declining service metrics. However, it’s totally within your power to avoid these pitfalls.
Shipping tips for the holiday season
Shipping challenges often undermine eBay sellers’ attempts to make the most out of the holiday season. If you want to prevent workflow bottlenecks, late deliveries, and customers’ dissatisfaction, make sure you are prepared for peak season shipping issues.
How to package seasonal products and decorate your Store
Unlike brick-and-mortar stores, eBay sellers can’t adorn their premises with seasonal decorations. But you can create festive vibes with the help of holiday packaging and Store customization. These tips will help you attract buyers’ attention and win their loyalty.
Top selling items for this holiday season
For many people, the holiday season is synonymous to the tradition of gift-giving. If you want to enrich your inventory with seasonal items, adding popular gifts is one of the most advantageous strategies. In this article, you will find the lists of eBay’s best selling presents: toys, gadgets, apparel, footwear, homeware products, and more.
Spring trends in sales
As winter fades away, eBay sellers are getting ready for the new season and its sales opportunities. In this article, you will find useful tips on what to include in your spring inventory if you want to capitalize on seasonal trends.
Summer sales trends: weddings, parties, and holidays
Hot summer months are often the slowdown period for eBay sellers. Consumers take vacations, spend more time outdoors, go traveling or camping. Still, there are some profitable categories that have a seasonal boost in summer. Consider adding them to your inventory to improve your sales.
