eBay always wants to ensure buyers have a great experience. To achieve this goal, eBay has put in place minimum performance standards for areas within a seller’s control, such as handling time and prompt problem resolution.
You can keep track of your performance against these standards through your Seller Standards Dashboard, and our full policy guidelines below provide additional details about how your performance is calculated.
Frequently Asked Questions
What's eBay's performance evaluation period?
eBay evaluates your performance every month. The length of time it looks at in each evaluation depends on how many recent transactions you've had. If you've had fewer than 400 transactions in the last three months, you're evaluated on the past 12 months. These timelines help eBay make sure it’s evaluating you as fairly as possible.
What happens if I don't meet minimum standards?
If you're not meeting our minimum performance standards, eBay may place buying and selling restrictions on your account. There are other consequences listed in our full policy below.
eBay wants you to be a high performing seller so please view your Seller Dashboard for tips on how you can make sure you're providing the best service possible to your customers.
Read the full policy
Seller performance policy overview
eBay expects sellers to consistently provide service that results in a high level of buyer satisfaction. This includes setting and meeting buyer expectations by providing excellent customer service from beginning to end.
You can see how you're performing both domestically and across various international markets in your seller standards dashboard. Specifically, you can view how well you're meeting buyer expectations with buyers from the United States, United Kingdom, Germany, and global markets. Learn more about eBay global seller performance standards.
As a seller, you're expected to:
- Promptly resolve customer issues
- Ship items on time, within your specified handling time
- Manage inventory and keep items well stocked
- Charge reasonable shipping and handling costs
- Specify shipping costs and handling time in the listing
- Follow through on your return policy
- Respond to buyers' questions promptly
- Be helpful, friendly, and professional throughout a transaction
- Make sure the item is delivered to the buyer as described in the listing
Keep in mind, too, that if you don't meet buyers' expectations, it can lead to:
- Not meeting the late shipment rate requirements
- Exceeding minimum requirements for defect rate
- A bad experience for you and the buyer
- Low detailed seller ratings
- Negative or neutral feedback from a buyer
- A buyer requesting a return or reporting that an item was not received
- A buyer asking us to step in and help with a transaction issue
Transaction defect rate requirements
The transaction defect rate is the percentage of your transactions that have one or more of the following defects:
- eBay Money Back Guarantee cases closed without seller resolution
- Seller-initiated transaction cancellation
To meet eBay’s minimum standard, you can only have up to 2% of transactions with one or more defects over the most recent evaluation period. To qualify as a Top Rated Seller, you can only have up to 0.5% of transactions with one or more defects over the most recent evaluation period. Only your transactions with US buyers count toward your seller performance rating on ebay.com.
The defect rate won't affect your seller performance status until you have transactions with defects with at least 5 different buyers, or at least 4 different buyers to impact Top Rated status, within your evaluation period.
You can have a maximum of 0.3% of eBay Money Back Guarantee closed cases without seller resolution over the most recent evaluation period. That means the buyer reported they didn't receive an item, or asked to return an item and you weren't able to resolve it. The buyer then asked eBay to step in and help, and eBay found you responsible.
Sellers with 400 or more transactions over the past 3 months are evaluated based on the past 3 months and sellers with fewer than 400 transactions are evaluated based on the past 12 months.
Buyers won't see your defect rate. Keep in mind that buyers still see your feedback rating and all 4 detailed seller ratings.
You'll be recognized for on-time shipping if tracking shows your item was either shipped within the stated handling time or delivered by the estimated delivery date. If there's no tracking available, we'll check with your buyer. If your buyer confirms the item was delivered on time — you'll be recognized for on-time shipping.
eBay will only consider a shipment as late if:
- Tracking shows the item was delivered after the estimated delivery date, unless there's an acceptance scan within your handling time or there's confirmation from the buyer of on-time delivery
- The buyer confirms the item was delivered after the estimated delivery date, unless there's an acceptance scan within your handling time or there's delivery confirmation by the estimated delivery date
Cases closed without seller resolution
For the eBay Money Back Guarantee, when a buyer initially starts a return because the item didn't match the listing description or reports that they didn't receive an item, the transaction issue is called a "request". If the buyer and seller can't resolve the problem, and the buyer or seller asks us to step in and help with the transaction, the request then becomes a "case".
The number of cases closed without resolution is an important indicator of how well a seller may be meeting buyer expectations on eBay, and is a measure of overall seller performance.
A case closed without seller resolution is any case the seller is unable to resolve with the buyer prior to the buyer asking us to step in and help with a request, and eBay determines the seller is responsible.
Here are the minimum case requirements all sellers are expected to meet. The percentage requirement applies after the account has exceeded the maximum number of occurrences.
|Rates of cases based on||Percentage of cases||Maximum number of occurrences|
|Cases closed without seller resolution||0.30%||2|
- Sellers with 400 or more transactions over the past 3 months are evaluated on their transactions with US buyers from the last 3 calendar months. For all other sellers, the rate is calculated from transactions with US buyers over the last 12 calendar months.
- Any case or return that is referred to eBay for review and is found in your favor — or found to be no fault of the buyer or seller — won't count against your performance rating.
- To become a Top Rated Seller, you must meet higher requirements than those above.
For more information on seller performance affecting eBay seller status, please read:
Fair performance evaluation
To measure your overall performance accurately, eBay looks at your performance as a whole. eBay also considers a buyer's pattern for opening requests and cases and leaving low detailed seller ratings — and protect you when necessary.
What happens if your seller level is Below Standard?
If you don't meet minimum performance standards, eBay may put limits on your selling activity until your performance improves.
The consequences of falling Below Standard can include:
- Your items may be placed lower in search results
- eBay may limit or restrict you from selling on your account and related accounts, or from registering a new account
- Funds from your sales may be held
- You'll be charged a higher percentage rate for final value fees
- You will be blocked from using the Promoted Listings tool, and will not be able to create new campaigns or edit existing campaigns
- eBay may downgrade your eBay Store to the Basic level if you've been Below Standard for more than 60 days
- You'll be unable to access the partial refund tool
Usually, eBay will only apply permanent selling restrictions when your account has been evaluated as Below Standard for at least 2 consecutive months. However, eBay may take action at any time if it has urgent concerns about your account; for example, if eBay has detected fraud or if your selling practices pose a threat to the buyer experience. The actions eBay takes will be proportional to the nature of the issue eBay has identified and what is reasonably required to protect the interests of all eBay users and eBay as provider of the services.
If your account isn't meeting minimum performance standards, you should:
- Resolve all issues on the account before buying or selling with other accounts
- Review your listings to make sure that you’re describing your items accurately. Use pictures and include specifics in your listing so your buyers know exactly what to expect
- Make sure that you respond promptly to requests from buyers
Starting from July 24, 2023, eBay will launch the Shipping Performance Policy — Item Not Received Rate.
Sellers with a higher than market average “Item not received” rate may be subject to a range of actions, such as eBay ending or removing your listings, enforcing buying or selling restrictions, adjusting your selling limits and/or suspending all relevant accounts. For more information, please read the article: Shipping Performance Policy — Item Not Received Rate.