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Advertising technology is a major part of eBay’s tech-led reimagination. Recently, the marketplace has expanded its offering of advertising solutions that help sellers grow and expand their business.

Promoted Listings helps your items stand out among billions of listings across the eBay network and be seen by millions of active buyers when they’re browsing and searching for what you’re selling, increasing the likelihood of a sale.

There are currently three types of Promoted Listings campaigns on eBay. Explore them to see which ones are best for you and your business.

Promoted Listings Standard

Standard campaigns connect your items with the right buyers across the eBay network, including search and listing pages, and you only pay when you sell. Drive buyers to your listings with easy to set up ads that deliver powerful results.

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Promoted Listings Advanced

Advanced campaigns give you the high visibility you want and the control you need. Drive traffic to your listings with access to premium placements using keywords and budget controls on a cost-per-click model.

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Promoted Listings Express

Express campaigns let you boost visibility for your auction-style listings with just a few clicks. Pay one flat fee upfront and your listing could appear in sponsored ads on similar listings’ pages.

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Promoted Listings Standard, Advanced, or Express? How to choose the right campaign type

The evolving Promoted Listings portfolio offers sellers of all sizes different ways to boost visibility and drive sales, by choosing the campaign type that’s right for their business. Read this article and learn how to make the right choice.

Explore the advantages of campaigns in clear visuals, watch helpful videos, and be inspired by the real sellers' stories


Promoted Listings Standard: quick, simple and low-risk


Promoted Listings Advanced: visibility and control come together

Additional resources

Ad Formats page

Test different campaign types to discover what works best for you and get started today.

eBay Advertising Blog

eBay Advertising's official blog for news, tips, and information.

Ads Academy

Get the most out of Promoted Listings through interactive courses available at any time to help you along the way.