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EU Digital Services Act

What is the Digital Services Act

The European Commission adopted the Digital Services Act (DSA) that entered into force on 16 November 2022.

The DSA regulates the obligations of digital services that act as intermediaries in their role of connecting consumers with goods, services, and content. This includes online marketplaces such as eBay, among others. The DSA gives better protection to users and to fundamental rights online, establishes a powerful transparency and accountability framework for online platforms and provides a single, uniform framework across the European Union (EU).

Find out more details about the DSA on the EU Commission website.

For more than 25 years, eBay has been committed to protecting the safety of its global customers worldwide who use eBay’s trusted platforms. Millions of transactions happen every day on the site, and eBay values the trust of its customers. eBay embraces the DSA as an opportunity to demonstrate and deepen the commitment to protecting its customers. eBay already has in place several initiatives that contribute to the DSA’s objectives.

What you need to know

If you’re a registered business seller who has listings available for purchase to buyers in the European Union, your listings will reflect the rules established by the Digital Services Act. 

Following new or updated regulations can be difficult to track and take time, so eBay has made it easy for you.

How to provide your customized business contact details

eBay has created a new page for sellers to customize their contact information (phone number and email address) that will be displayed on listings available to EU buyers. The user-friendly interface is designed to pre-populate the contact details you provided when you registered as a business, but you can also manually update these details.

  1. Log into your Account settings on My eBay.
  2. Navigate to the Public business information page.
    • Check that your verified business phone number and email is pre-populated based on what you included when you registered as a business seller
    • If needed, change your pre-populated phone number and email. It's recommend to use your business customer service information, if applicable

If you sell to EU buyers they will be able to find your business contact details on listings available to them. By sharing your business details you’ll earn trust with your EU buyers.


Which sellers are required to provide their business information to EU buyers?

All registered business sellers who have listings on eBay are required to provide their business information to buyers in the European Union.

Please note that you only need to provide public business information on a special page created by eBay for your convenience. eBay will automatically add it to your listings available to EU buyers.

What information is shown on my listings?

Your business name, business address, verified email and phone number, and where relevant, business registration number will appear on your listings available for purchase to EU buyers. It’s recommended that you include your business's customer service contact information (phone number and email), if applicable.

Can I change my pre-populated information if needed?

Yes, you can change your pre-populated email address and phone number.

To help business sellers comply with the requirements of the Digital Services Act, eBay is making it easy for sellers to add their customer-facing information within their Account settings on My eBay. Public facing seller information will appear on your listings available for purchase to EU buyers.

Are there any exceptions for providing my business information publicly to EU buyers?

There are no exceptions for registered business sellers. This is a regulation that online marketplaces like eBay must comply with in order to offer services to buyers in the EU.

What if I don't want my listings to include my business information?

If you have listings that are marked as eligible to ship to countries in the European Union, eBay will include your business information on the listing for EU buyers. If you don’t want your business information shown on listings available for purchase to EU buyers, you can specify that listings be unavailable to buyers in countries in the European Union.

If I work out of my home, do I still have to provide my business information?

Yes, you need to provide your customer-facing information if you are a registered business seller on eBay. Public facing seller information will appear on your listings available for purchase to EU buyers.

If I use eBay International Shipping do I still need to include this information?

Yes, you still need to include your business's contact information. This is a requirement based on the Digital Services Act. By displaying your information on your listings, you comply with the objectives of the DSA to drive transparency and increase trust. Learn more about eBay International Shipping.