eBay Advertising dashboards

A new home in Seller Hub
A comprehensive dashboard
Personalized suggestions
Flexible ads management

A new home in Seller Hub

Advertising has a new home in Seller Hub on the Advertising tab.

This dedicated tab houses the new Advertising dashboard and is a one-stop shop for your advertising on eBay.

Redesigned interface with a unified campaign management user interface, launch all of your campaigns in one place.

Advertising dashboard: A comprehensive view and personalized suggestions

Access campaign insights, recommendations, and performance metrics on the new Advertising dashboard. Optimize your listings’ performance and grow your eBay business.

Access your Advertising dashboard

1. Banner

Check here for offers and promotions.

2. Today’s recommendations

Get personalized, actionable recommendations to optimize your campaign performance and strategy.

3. Campaign performance

Drill down to see performance for each ad type or get a view into performance across your eBay Advertising campaigns.

4. Trend-based campaigns

eBay AI recognizes inventory related to current trends and builds a ready-to-launch campaign designed for your listings.

5. Suggested campaigns

Access custom-built, ready-to-launch, optimized campaigns based on historical data and eBay’s best practices.

6. Campaign overview

Easily monitor and manage campaign performance with quick access to the Campaign dashboard and simple editing Capabilities.

7. Advertising insights

Discover the latest industry news, research, and product announcements from the eBay Advertising blog.

Campaign performance

Make data-driven decisions with real-time access to performance data, and apply optimizations to grow your business. At the top, campaign metrics gives an overview of performance by advertising solution on specified dates. Below, see a trended breakdown of ad supported impressions, clicks and sales compared to organic.

Dimension	Performance indicators	Explanations
Click	Click	The number of times the ad was clicked by the buyer
	CTR (Click-through-rate)	The more attractive your listing is to buyers, the higher the click-through-rate (clicks/impressions). You can improve the click-through-rate by optimizing the main image, title, etc.
	CPC (Cost-per-click)	The average cost-per-click
Conversion	Sales Conversion Rate (CVR)	Sales Orders/Clicks Leading to Ads
	Quantity sold	The number of sales orders guided by the ad duringthe attribution cycle after the ad is clicked
	Ad Sales	The total amount of sales generated during theattribution cycle after the ad was clicked
Advertisingto-productionratio	Ad Fees	The amount charged for advertising
Advertisingto-productionratio	ROAS (Return onAdvertising Spend)	The ratio of sales induced by an ad/ad investment.When ROAS=$5, it indicates that spending $1 on adcosts will bring $5 in sales. So, the higher the ROAS, the better the ad performance

Flexible ads management

Your Campaigns dashboard lets you make edits and access detailed reporting for campaigns, ad groups, keywords, and listings.

Go to your Advertising dashboard

Scroll to Campaign section — this is where you can find all of your campaigns and easily do the following:
1. Turn on/off the campaign.
2. Change the daily budget.
For more campaign details, click on the campaign you are interested in.
Access more metrics for your campaign*.
To generate more detailed reports, select the three dots.

^{*This view may differ depending on the ad type you are using.}