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Promotion strategies

A strong promotional strategy is essential to growing and scaling your e-commerce business and attracting buyers. Boost your eBay listings by leveraging promotional tools both within the platform and through external channels. A well-planned approach can significantly enhance your item's visibility and sales potential.

Don't forget that your marketing on eBay starts the moment you list your item. The success of your sale depends largely on how thoroughly you have prepared your listing and optimised it for search engines.

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Frequently asked questions

How can I create discounts and coupons on eBay?

Use Discounts Manager on the Marketing tab of Seller Hub. The tool will guide you through the whole process of promotion creation. All your discounts and their performance will be shown on the convenient dashboard.

How can I make listings more visible?

Think what words and phrases would use your buyers to look for a certain product. Include these words into the listing title and description. Add compelling photos of high quality and maintain high seller performance, so that the search engine put your listing higher in the search results. You will find more useful information in the How to optimize your listings section.

I’ve never used eBay ad campaigns. What should I start with?

You can start with the Promoted Listings tool. It allows you to put your items in front of relevant buyers and increase sales.

How can I see if my ad campaigns are working?

The eBay Advertising dashboards show the performance of your campaigns: impressions, clicks, sales, sales conversion rate, and return on ad spend. You can analyze the results and tweak campaigns if necessary.

I’d like to learn more about my customers. How can I connect with them?

Invite your buyers to follow you on social media and do your best to engage them. Focus on taking great photos, show the backstage of your business processes, share your values and run contests. Remember to use relevant hashtags.

Learn more about connecting with your buyers