Promoting on eBay
Boost the visibility of your listings
Lots of sellers compete for buyers’ attention on eBay, so it’s crucial to make your listings stand out. To ensure your items appear in front of the right audience, focus on optimizing your listings to rank higher in search results. Start by learning our ultimate guide to optimizing listings and the basics of SEO on eBay, which will help you understand how search algorithms work and how to use relevant keywords effectively.
Next, create effective listings by writing clear and informative titles, using high-quality images, and providing detailed descriptions that highlight the key features of your products. These small but impactful changes can significantly improve your listings' chances of catching buyers' attention.
Pay attention to the image quality
High-resolution images that clearly showcase your item and highlight all its details can significantly boost your chances of making a sale. Listings with high-quality photos rank higher in search results, grab more attention, and connect with buyers on an emotional level. Make your listings truly attractive and stand out by following our photo tips to create visually stunning and professional-looking images.
In addition to great photos, don’t forget to add a video to further engage your audience. Videos can provide valuable insights, such as installation guides, user manuals, unboxing experiences, or an overview of the item’s condition (especially for pre-loved and refurbished items). These extra touches can enhance buyer confidence and make your listings more compelling.
Offer free shipping and returns
Providing free shipping can greatly enhance your items’ visibility, as many buyers apply this filter when searching on eBay. Listings without free shipping are less likely to attract views, reducing your chances of making a sale.
Free returns can also play a key role in boosting conversions. They encourage hesitant buyers to make a purchase by offering peace of mind. Explore return shipping options for sellers and include extra costs into prices to keep your bottom line healthy.
Make your items more visible with eBay advertising
eBay is constantly developing and improving its advertising tools to connect you with more buyers around the world. You can choose to promote your Store by showcasing its top inventory, promote your listings across eBay or on popular external resources such as Google Search. Manage your campaigns, watch their performance and make adjustments on the convenient Advertising panel.
Open an eBay Store
An eBay Store has many benefits for both aspiring and seasoned entrepreneurs. To begin with, you get more zero insertion fee listings and save up to 50% on final value fees. A subscription also gives you an opportunity to create your own customized storefront that conveys your vibe and attracts repeat customers. Grow your sales with the help of promotion tools, which are available to Store owners only.
Attract buyers with discounts and special offers
Many eBay buyers are value seekers, constantly looking for great deals and discounted prices, especially in electronics and fashion. To attract this group, set up promotions using Discounts Manager, add volume pricing to your listings, and allow buyers to send you their offers. Another effective tool is Offer to Buyers, which lets you send personalized discounted price offers to interested shoppers, helping you close more sales.
Be connected with your target audience
Understanding your target audience is crucial for for crafting compelling product descriptions and visuals that resonate with potential buyers. Whether you’re targeting Gen Z or eco-conscious buyers, tailoring your messaging to their unique preferences can make all the difference.
Building loyalty involves creating buyer groups and sending newsletters with exclusive offers to build lasting relationships. For long-term success, focus on strategies to convert first-time buyers into repeat customers.
Prepare for the busy seasons with our Seasonal guide for eBay sellers
Even experienced sellers find the busy season a challenge. Explore our Seasonal guide to learn the most important things about peak seasons: how to stock on time, run marketing campaigns, maximize your sales, and provide excellent service. It’s entirely within your control to manage and stay ahead of an increasing workload.
Promote your items outside of eBay
Your advertising campaigns don't have to be limited to the eBay platform. Use Promoted Offsite to promote your listings on external channels like Google and reach a wider audience. Showcase your items on social media and inspire your followers to buy. You can use the Seller Hub's Social page to make this process easier. Connect your eBay seller account to social media platforms and post your compelling content with ease.
Frequently asked questions
How can I create discounts and coupons on eBay?
Use Discounts Manager on the Marketing tab of Seller Hub. The tool will guide you through the whole process of promotion creation. All your discounts and their performance will be shown on the convenient dashboard.
How can I make listings more visible?
Think what words and phrases would use your buyers to look for a certain product. Include these words into the listing title and description. Add compelling photos of high quality and maintain high seller performance, so that the search engine put your listing higher in the search results. You will find more useful information in the How to optimize your listings section.
I’ve never used eBay ad campaigns. What should I start with?
You can start with the Promoted Listings tool. It allows you to put your items in front of relevant buyers and increase sales.
How can I see if my ad campaigns are working?
The eBay Advertising dashboards show the performance of your campaigns: impressions, clicks, sales, sales conversion rate, and return on ad spend. You can analyze the results and tweak campaigns if necessary.
I’d like to learn more about my customers. How can I connect with them?
Invite your buyers to follow you on social media and do your best to engage them. Focus on taking great photos, show the backstage of your business processes, share your values and run contests. Remember to use relevant hashtags.
