Menambahkan penawaran terbaik (Best Offer) pada listing Anda dan mengirim penawaran kepada pembeli

Menambahkan Best Offer ke listing Anda

Ada dua cara untuk menambahkan Best Offer ke listing: formulir listing cepat (quick listing form) dan alat listing lanjutan (advanced listing tool).

Menambahkan Best Offer dengan formulir listing cepat

1. Listing-kan barang Anda dengan format harga tetap (fixed price).
2. Pilih Change listing preferences di bagian atas halaman dan pastikan kotak centang Enable more options aktif.
3. Di bawah Pricing, pilih More options, lalu Allow offers.
4. Masukkan jumlah minimum yang bersedia Anda terima.
5. Selesaikan proses listing Anda.

Menambahkan Best Offer dengan alat listing lanjutan

1. Buka bagian Pricing.
2. Set Allow offers ke posisi on.
3. Tambahkan Minimum offer amount dan/atau Auto accept amount (opsional).

Catatan: Offers tidak tersedia jika listing Anda adalah lelang dengan harga Buy It Now.

Menerima Best Offer

Saat Anda menerima Best Offer, eBay akan mengirimkan email pemberitahuan kepada Anda. Semua tawaran juga ditampilkan di bagian Active pada My eBay dan di Seller Hub dalam daftar Active listings with offers.

Lihat pengalaman pembeli (1) dan penjual (2):

Setelah menerima tawaran, Anda memiliki waktu 24 jam untuk memilih cara merespons:

• Menerima Best Offer dan mengakhiri listing
• Memberikan Counteroffer (tawaran balasan)
• Membiarkan tawaran kadaluarsa ini akan terjadi secara otomatis setelah 24 jam atau saat listing berakhir, tergantung mana yang lebih dulu
• Menolak tawaran

Dalam banyak kasus, saat menggunakan opsi Best Offer di sebuah listing, pembeli diharuskan melakukan pembayaran segera. Namun, beberapa pembeli mungkin diminta untuk mengonfirmasi detail pembayaran dan pengiriman saat membuat tawaran.

Jika Anda ingin menerima tawaran dari semua pembeli tanpa pembayaran langsung, buka Buyer Management settings dan hilangkan tanda centang pada kotak Buyer Payment Requirements.

Best Offer dari Pembeli Tetap

Pembeli tetap (repeat buyers) lebih berharga dibandingkan pembeli lainnya. Mereka kembali untuk berinteraksi dan membelanjakan lebih banyak di toko penjual. Ketika penjual mengetahui bahwa pembeli adalah pelanggan tetap, hal ini memberikan kesempatan bagi penjual untuk mengambil keputusan yang lebih tepat saat merespons sebuah tawaran atau pesan.

Itulah sebabnya eBay memberi tanda khusus pada pembeli tetap: jika Best Offer berasal dari pembeli tetap, Anda akan melihat indikator di sebelah nama mereka. Fitur ini tersedia di semua situs eBay internasional.

Membuat Counteroffer

Saat Anda membuat counteroffer, tawaran yang Anda berikan harus lebih rendah dari harga Buy It Now, tetapi lebih tinggi dari tawaran yang Anda terima.

Anda dapat merespons langsung kepada calon pembeli melalui pesan yang dikirim eBay untuk memberi tahu Anda tentang Best Offer dari pembeli.

Anda mungkin menerima tawaran dari beberapa pembeli, dan memberikan counteroffer kepada masing-masing pembeli tidak masalah. Setiap counteroffer berlaku selama 24 jam, dan siapa pun yang pertama menerima counteroffer Anda akan menjadi pemenang.

Untuk listing dengan jumlah banyak (multiple quantity listing), pembeli dapat menerima counteroffer sampai semua barang terjual atau counteroffer kedaluwarsa (mana yang lebih dulu).

Pembeli dapat merespons counteroffer Anda

Penjual dan pembeli dapat saling mengirim maksimum 5 counteroffer. Jika pembeli mengirim counteroffer baru, Anda akan menerima email dan pesan di My eBay. Jika aplikasi eBay terpasang dan notifikasi diaktifkan, Anda juga akan menerima pemberitahuan di ponsel. Klik Respond now pada pesan tersebut untuk melihat counteroffer, lalu pilih Accept offer, Decline offer, atau Make counteroffer.

Penjual maupun pembeli dapat menarik tawaran atau counteroffer jika berubah pikiran atau salah memasukkan jumlah. Untuk menarik counteroffer, buka listing, klik Manage offers, pilih counteroffer, lalu klik tombol Retract.

Anda dapat memantau dan mengelola counteroffer di Seller Hub Active atau My eBay active.

Respon Otomatis terhadap Best Offer

Jika Anda mengatur respon otomatis di listing, eBay dapat menerima atau menolak Best Offer secara otomatis berdasarkan batas harga yang Anda tentukan. Pembeli tidak akan mengetahui batas harga tersebut, tetapi batas atas (upper limit) harus di bawah harga Buy It Now.

Cara kerjanya:

• Jika tawaran ≥ batas atas → otomatis diterima, dan Anda serta pembeli akan mendapat email konfirmasi.
• Jika tawaran ≤ batas bawah → otomatis ditolak, dan pembeli akan diberi tahu. Mereka dapat mengirim tawaran baru atau Anda bisa mengirim counteroffer. (Pembeli dapat mengirim hingga 3 tawaran per barang di sebagian besar kategori.)
• Jika tawaran berada di antara batas harga → Anda akan menerima pesan untuk memutuskan respon sendiri.

Respon otomatis tidak dapat digunakan jika:

• Barang sedang diskon melalui fitur Sale event di Discounts Manager
• Pembeli menambahkan syarat tambahan pada tawaran yang harus Anda tinjau terlebih dahulu.
• Opsi ini tidak muncul saat membuat listing (tidak semua kategori mendukung).

Menerima Best Offer dari Pembeli yang Mengklik Iklan (Promoted Listing)

Jika Anda menerima Best Offer dari pembeli yang mengklik barang Anda melalui strategi promosi umum dalam 30 hari terakhir, Anda akan dikenakan biaya iklan berdasarkan total akhir penjualan (termasuk harga barang, ongkir, pajak, dan biaya lain yang berlaku).

Jika tarif iklan (ad rate) yang ditampilkan untuk Best Offer bukan tarif terbaru Anda, bisa jadi pembeli mengklik iklan saat tarif sebelumnya masih berlaku.

Contoh: 30 hari lalu, pembeli mengklik iklan dengan tarif iklan 15%. Setelah itu, Anda mengubah tarif menjadi 8%. Saat menerima Best Offer dari pembeli tersebut, tarif yang muncul tetap 15%, karena itulah tarif saat pembeli pertama kali mengklik iklan Anda.

Mungkin ada beberapa keadaan di mana tarif iklan yang ditampilkan tidak berlaku, termasuk:

• Pembeli mengklik iklan lagi sebelum membeli atau memberikan tawaran lain untuk barang yang sama → tarif iklan terbaru sebelum penjualan yang digunakan.
• Iklan diklik sebelum ada perubahan tarif iklan.
• Barang adalah Halo Item → tarif didasarkan pada pengaturan saat penjualan.
• Pembeli membeli barang promosi Anda yang berbeda.
• Pelajari lebih lanjut tentang Promoted Listings.

Listing dengan Jumlah Banyak 

Jika Anda menjual 2 atau lebih barang identik dalam satu listing, maka listing akan segera ditutup dan semua tawaran yang tersisa otomatis dibatalkan begitu semua barang terjual—baik melalui Buy It Now, Best Offer, atau dengan mengirimkan penawaran langsung kepada pembeli.

Mengirim Penawaran kepada Pembeli yang Berminat

Jika pembeli menunjukkan minat pada barang Anda (misalnya dengan melihat atau menambahkannya ke keranjang), Anda dapat mengirimkan penawaran khusus. Jika pembeli menerima, barang tetap tersedia hingga pembeli berhasil menyelesaikan pembayaran.

Cara Mengirim penawaran ke pembeli

To send an Offer to buyers:

1. Buka My eBay Selling atau Seller Hub Active.
2. Pilih Send offer di samping barang yang memenuhi syarat (atau Eligible to send offers jika menggunakan Seller Hub).

• Tidak semua listing memenuhi syarat. Kelayakan ditentukan oleh beberapa faktor, termasuk usia listing, format listing, dan aturan jumlah penawaran yang dapat diterima pembeli.
• Barang harus berada di keranjang pembeli minimal 2 hari sebelum Anda bisa mengirim penawaran.

1. Pilih harga penawaran.

• The amount must be at least 5% less than the Buy It Now price
• Shipping will not be included in this price

1. Di Seller Hub, jika Anda tidak ingin pembeli mengajukan counteroffer, pilih Don't allow counteroffers.
2. Tambahkan pesan kepada pembeli..
3. Klik Send offer to buyers.

Pembeli akan menerima pesan penawaran Anda.

Mengirim Penawaran Secara Massal

You can also send an offer for multiple listings at once using Seller Hub. Here's how:

1. Go to Seller Hub Active.
2. Select Send Offers - Eligible to see your eligible listings.
3. Select the listings you want to send an offer on and select Send Offers.
4. Select a Percent off discount (e.g 10%). This discount will apply to all the listings you selected.

• With tiered offer discounts, the discount percentage must be at least 5% less than the Buy It Now price
• The highest minimum discount percentage based on the Buy It Now price within the listings you've selected will apply

1. Add a message.
2. Select Send offers.

Offers will be sent to the 30 most recent interested buyers (people watching your items or who have added your items to their cart). Each offer is valid for 96 hours* or until the listing is sold, whichever comes first. With a single item listing, the first buyer to accept and successfully complete payment gets the deal. With a multiple quantity listing, buyers can continue to use the offer until all items in the listing are sold or the offer expires.

* Applicable for ebay.com and ebay.co.uk only. Offers are valid 48 hours on other international sites.

Sending offers in bulk with the eBay app 

1. Go to the Active page within the Selling tab in the eBay app. 
   You can send offers when a listing has one or more interested buyers who satisfy a number of conditions. When you have more than one listing that's eligible for offers, you’ll see a quick filter called Send Offers-Eligible. 
2. Apply that filter to see those listings and send your offers.

If the selected listings feature items of different price categories, the highest minimum discount percentage within the listings you’ve selected will apply.

Offers will be sent to the 30 most recent interested buyers (people watching your items or who have added your items to their cart). Each offer is valid for 96 hours* or until the listing is sold, whichever comes first. With a single item listing, the first buyer to accept the offer gets the item. With a multiple quantity listing, buyers can continue to use the offer until all items in the listing are sold or the offer expires.

Sending coupons to interested buyers

Store sellers also have the option to send a coupon to buyers once their offer to them has been accepted or has expired. Coupons cannot be sent if a buyer declines the offer. The coupon can be used on any item that the seller has added to their coupon discount

• The “interested buyers” section will show you how many eligible buyers will receive the coupon
• Buyers can use coupons on any item that the seller has added to their coupon discount
• The coupon will be sent to the buyer's eBay messages 
• This feature is available in single and bulk flows

To send a coupon:

1. Open the Send offers option in Seller Hub and add a coupon with your offer.

2. Select one of your previously created coupons or create a new coupon in the Marketing tab.

Once you fill out the Offer and Coupon details you can:

• Send the offer to the interested buyers in real time
• Trigger the coupon eligibility process for these interested buyers

Sending offers automatically

You can save time by enabling offers to be sent automatically to buyers interested in your current listings. You can change the settings for your automatic offers by going to active listings and selecting any items that are eligible for offers, even if they don't have interested buyers yet. To be eligible, the items must be Buy-It-Now and not sold out.

Advanced offer automation for Store subscribers 

eBay Store subscribers can now set up rule-based automatic offers. Instead of manually opting listings into automatic offers, you can select the criteria for what listings to include and set the offer terms. eBay will automatically send your offer to eligible buyers who show an interest in listings that fit your criteria — including any new listings you create. You can set how long your automatic offers will run, for a maximum of 150 days.

Sending a custom offer using the Reply with offer button

If a buyer sends you a question about an item you have listed in a fixed-priced format, you'll have the option to reply with an offer. If you've already replied to the buyer but wish to make them an offer, you can find the Reply with offer button in your first message to them. 

The offer you send can be for more or less than the Buy It Now price, and you can send a buyer up to 3 offers. Each offer is valid for 96 hours* or until the listing is sold, whichever comes first.

* Applicable for ebay.com and ebay.co.uk only. Offers are valid 48 hours on other international sites.

The option to reply with an offer is available to all sellers, whether you use the Best Offer option in your listing or not. However, this feature is unavailable on auction or multi-variation listings, and in the motor vehicle category.

• If you're accepting Best Offers on a listing, you can send custom offers on that same listing to buyers who ask questions, unless the buyer has already sent a Best Offer
• If a buyer sends a Best Offer, the Reply with offer button won't be available, but you can send them a counteroffer

How to send a custom offer

1. In My eBay: Messages, find the message from the buyer and select Reply with offer.
2. Change the offer price to the amount you and the buyer have discussed. The offer can be higher or lower than the price of the item.
3. Clearly summarize the details of your offer in the Message to buyer section, including any additional shipping costs. As long as the offer details are visible within messaging, or the Message to buyer field, the transaction is covered by the eBay Seller protection policy.
4. Review the offer and select Send.

If you'd like to see the offers you've sent and accepted for a particular item, you'll need to use the link and add your item number after the equals sign (=).

What happens when a buyer accepts a custom offer

When a buyer accepts your offer, the item will continue to be available for purchase until the buyer successfully completes payment. You will not be able to change the title, handling time, or the custom label of the order.

You won't receive an email when your offer is accepted, but once the buyer pays, you'll find it in the Awaiting shipment section of My eBay.

Offers and multi-quantity listings

If you're selling 2 or more identical items in a single listing, you can send an offer for all, some, or only one of the items in the listing.

Example:

If you are selling 4 of an item and the Buy It Now price is $25 each, you can send an offer for all 4 items at a price of $80. As soon as all of the items for a listing have been sold and successfully paid for, either through Buy It Now, a Best Offer, or by sending offers, the listing is immediately closed and any further offers are automatically canceled.

Reducing unpaid items for accepted offers

After an offer is accepted, it’s usually a smooth process to complete the transaction with the buyer, but sometimes the buyer may not pay for the item they offered to buy. These are called unpaid items.

To reduce the number of such cases, all buyers are required to add a payment method when making offers on Best Offer listings. After you accept the offer, eBay will collect payment from the buyer’s payment method automatically and buyers won’t have to return to eBay to complete the purchase. eBay also implemented stricter policies — including account suspension — for users who repeatedly make a Best Offer on items but fail to complete the purchase. Auctions aren’t affected.

You can control whether eligible buyers are asked for payment information for Best Offer listings. If you are willing to accept offers from all buyers, you can turn this function off.

To do this:

1. Go to My eBay > Account tab > Selling > Selling preference > Blocked buyer list, and click Edit, or use the quick link.
2. Uncheck the box in the Buyer Payment Requirements section.
3. Then click Submit.

If you opt out, eligible buyers won’t be asked for payment and shipping information upfront when they submit offers for your listings. The new settings will apply to future offers. eBay encourages you to remain opted in so that your items are paid for and orders are created quickly.

If the product is still not paid for, you should continue to cancel the order and share the reason as an “unpaid item” as you do today. You can also specify your preference on whether you want unpaid items to be canceled automatically after four days. 

The eBay team is also working on developing the right solution that addresses combined shipping without resulting in unpaid items.