Shipping tips and best practice

Selling your item is only half the job — getting it safely to your buyer is just as important. Fast and reliable shipping builds trust, earns positive feedback, and turns casual buyers into return customers. Whether you're new to eBay or looking to improve, smart shipping practices can save you time and money while keeping buyers coming back. With the right approach, you can turn shipping from a challenge into a competitive advantage. Start strong, ship smart, and watch your sales grow!

Shipping tips and best practice

Learn 5 shipping tips from experienced eBay sellers

(Video length 2:01)





Check if your items are prohibited or hazardous

It is important to check in advance what you are offering for sale, especially dealing internationally. Find out more about eBay's prohibited and restricted items, they may vary on different eBay sites. You also need to make sure that the sale of your item complies with regional laws.

If you are not ready to ship items to specific countries or regions, you can exclude certain shipping locations from all your active listings or for specific items. This way you won’t have to cancel an order that has already been placed — you won't disappoint the buyer and reduce your performance.

Find out in advance how hazardous materials should be assembled, packaged and labeled (even if they are approved for sale and shipment). For example, almost all rechargeable devices, from cell phones to power tools, contain lithium batteries and may require that you declare the package contains hazardous materials when shipping your item. Other commonly missed items that require special packaging are perfumes, nail polish, hairspray, cleaning supplies, firearm accessories, knives, swords, lighters, auto accessories, and plants or seeds.

Summary

  • Check item restrictions for each region
  • Follow local laws and eBay rules
  • Exclude regions you can’t ship to
  • Label and pack hazardous items properly

Choose your shipping type

The shipping type you choose appears in your listing and determines the shipping fees your buyer will pay. Each of the three options has its own advantages — pick the one that fits your needs best.

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Free shipping

Boost conversion rates with seller-paid shipping

Buyers often expect free shipping. In fact, they’re more likely to choose an item with free shipping over an item with a shipping fee, even if the total cost is the same. Give your buyers what they want and offer free shipping by adding the shipping cost into your item’s price.

Calculated shipping

Buyer pays low shipping rates with eBay Labels

With this shipping option, the system automatically updates the shipping charge a buyer sees based on their location, the details you provide on your package, and delivery service.

Flat rate shipping

Keep it simple by setting a consistent shipping cost for buyers

If you sell similar items, like t-shirts, you can set the same shipping cost for them all. Then, you don’t have to worry about changing the fee with every item you list.

Summary

  • Free shipping attracts buyers’ attention
  • Flat rate shipping allows you to keep things simple

Give your buyers choice

Buyers are often willing to pay more for expedited shipping services, especially when they’re shopping at the last minute. By offering a variety of shipping options you not only meet your buyers' needs but also boost your chances of capturing more sales.

For example, offer free standard shipping as your first shipping option and expedited services as additional options for buyers who are in a hurry.

Give your buyers choice
Secure

Please note: Seller fees are based on your first shipping option, so you won't pay a higher final value fee if your buyer selects a higher-priced shipping option.

Summary

  • Offer a variety of shipping services: expedited options in addition to free standard shipping

Help your buyers save on shipping

Everyone loves a great deal, and offering savings on shipping can be the extra nudge that turns a visitor into a buyer. When customers see they can save with the help of combined shipping, they’re more likely to add extra items to their cart, thus boosting your sales. 

Plus, if you’re an eBay Store subscriber, you can set up shipping discounts to make your listings more appealing. 

Smart shipping strategies don’t just cut costs for buyers — they help you build loyalty and grow your business.

Help your buyers save on shipping

Combined shipping

Let your buyers activate a shipping discount when they purchase more than one item. You can charge a higher shipping cost for the first item and add a lower cost for each additional item. Then combine items into one shipment. Combined shipping is a great option if you sell items that can be easily merged into one box or envelope, such as books, magazines, CDs, toys and many other small and/or light items.

Learn more on how to offer combined shipping

eBaymag is a free tool developed by eBay for sellers, one platform to post listings on eBay international sites, manage orders and optimize shipping. eBaymag helps sellers effectively coordinate orders routine — here you can combine items into one package in a way that is convenient for both you and the buyer.

Shipping discounts

Offering shipping discounts to your buyers when they meet a given threshold, could encourage your buyers to spend more or create urgency to push them to buy. These shipping discounts are prominently displayed in a variety of places on eBay: in the search results, on the view item page, shopping cart and checkout page, your store’s Discount page, and your store’s All Offers page. You can create and edit these shipping discounts on the Seller Hub Marketing tab.

Set thresholds slightly above your average order size or average order volume to encourage buyers to spend more to get upgraded shipping.

Buyers respond to free shipping, so consider offering Economy or Expedited Shipping for free when buyers meet a given threshold.

Additional upgrades to higher classes of service can be a great way to increase order size and order value; these can be offered for free or at a discounted flat rate.

Summary

  • Offer combined shipping and set up shipping discounts 

Keep your shipping promise and avoid delays

Buyers always expect fast and reliable delivery. Choose the quickest handling time you can consistently meet. This will make your items more attractive to potential customers.

Please remember that the handling time is included in the shipping schedule that’s communicated to your buyer. It’s important to operate based on the handling time you’ve selected, regardless of what it is. Buyers want to receive their item on the estimated delivery date they saw at checkout — no later.

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Please note: If you ship a package within your specified handling time period, provide an acceptance scan and upload valid tracking information, late deliveries won’t impact your seller performance.

When you need signature confirmation

Signature confirmation on the buyer’s side is required for high price orders that reach or exceed a certain threshold ($750 on ebay.com). The buyer’s signature on the delivery notification can help you win a payment dispute and avoid paying extra dispute fees.

Summary

  • Observe your handling time to avoid delays and keep your seller account healthy
  • Request signature confirmation when shipping high price orders

Ship internationally with ease

More potential customers.

Less risk.

Hear why sellers think eBay International Shipping is one of the best things ever

(1:49)


Selling internationally couldn’t be easier with the eBay International Shipping Program*. It helps you reach buyers across the globe without the need to manage overseas shipping, customs, or returns. eBay will let you know when an item sells to an international buyer and provide you with the domestic shipping hub address. All you need to do is send your sold items to the domestic shipping hub before the estimated delivery date, and the international shipping and customs process will be managed for you.

If you're eligible, you'll be opted into the program. If you have provided self-shipping international options on your current listings and your item is eligible for eBay International Shipping, buyers will be able to choose which service they prefer.

*Applicable to eligible CBT sellers who have the inventory in the US.

Summary

  • eBay International Shipping Program facilitates delivery across the globe but only eligible sellers can use it

Pack an item securely for shipping

Packaging can affect both your shipping costs and buyer experience. Optimize your packaging, from how you wrap items to the materials you use. Use materials that are most effective for long distances but are affordable.

If you ship orders to Germany or France, please make sure that you comply with EPR requirements.

Pack an item securely for shipping

Consider delivery service requirements

Size standards

For safe and efficient use of space during loading and shipping your package, it is advisable (but not necessary) to use boxes and packages of standard sizes. Consult your local postal services for guidelines regarding package size and weight.

No marks of previous use

Make sure that the package is free of extraneous labels, symbols, and signs of previous use such as tape marks. Sometimes you can turn a used package inside out, if the inner side meets the requirements of your local postal service. Completely covering a used package with thick plain paper (but not marked tape) can also be acceptable.

Package integrity

The packaging must ensure the safety of the internal contents and be free from defects and damage. It should protect the contents of the parcel not only from damage, but also from unwarranted entry.

Safety requirements

Your parcel should be safe for other parcels, as well as for the property of the postal service. Send liquids in tightly closed containers with an airtight lid and packed in a box or bag marked “Fragile”.

Different postal services may have their own requirements for packaging items. You can check them on the websites of your country's postal service providers.

Consider transportation risk factors

Even if you assume that the delivery services will handle your package carefully, there’s always a risk that the contents may not transfer well during the transportation process. Here’re six risk factors to consider for safe and secure package delivery.

Getting dropped

Make sure that your package is durable and includes a layer of soft material that can cushion the impact.

Compression

Make sure that your package won't get crushed from the top and sides by other items transported alongside it.

Vibration

Conveyor belts and vehicles moving the package can cause vibrations, which might result in loosened screws, unplugged components, soft material ground to dust and other damage.

Temperature

Heating up and cooling down caused by transportation, climate, and location changes, can damage and destroy items, especially when happening repeatedly.

Moisture

Excessive moisture can weaken the packaging and cause water to condense inside.

Air pressure

Air pressure changes occurring in transit, such as by air or between ground elevations, can make packaging and items inside inflate and burst.

If your items can be damaged by moisture, pressure, or temperature changes, think of a shipping method that avoids these risk factors, such as land transportation instead of by air.


Choose the right packaging material

Outer packaging

Plastic or foiled plastic bag (suitable for light items)

Packaging tube (for drawings, posters, and other large documents)

Small single-layer cardboard box (for small items)

Large two- or three-layer cardboard box (for heavier and larger items)

Wooden box (for heavy and sharp objects)

Damping material

Inserts made of aerated plastics, cardboard, or styrofoam

Granulated styrofoam (packing peanuts)

Bubble wrap

Packaging tissue paper

Airbags

Craft paper or plain crumpled paper


Packaging tape

Brown plastic tape (polypropylene tape)

Electrical tape (vinyl adhesive tape)

Duct tape (paper tape reinforced with fiber)

Remember how to pack extra care items

There are several reliable ways to pack fragile goods, which you may combine to ensure their safety.

Air-bubble packing

A standard and well-proven type of packaging material is bubble wrap, which will reliably preserve your item. There are many varieties of this type of packaging on the market:

  • Bubble wrap. It is delivered in rolls ranging in size from 0.4*5 m to 1.5*100 m, which allows you to pack both small items and large ones. Air-bubble wrap can be two-layer or even three-layer, providing your item with safety and protection from moisture and dirt.
  • Ready-made film bags. Small packages of standard sizes are ideal for transporting small electronics (phones, tablets, watches, etc.).
  • Mail Lite airbag envelopes. Mail Lite envelopes are suitable for mailing small fragile items. These envelopes are made of durable craft paper, covered with a layer of air-bubble film on the inside.

Foam packs

Packages using transformer foam are very convenient for packing valuable fragile items. The package contains a capsule, which fills the internal space with plastic polymer foam when activated; this foam provides shock absorption.

Each item in a separate box

If your parcel contains several separate items, keep in mind that they will move and bump up against each other during transportation. Separate packaging and an additional layer between items minimize the risk of damage.

Items sensitive to moisture or dirt are best additionally packed in a sealed plastic bag inside your package.

Box-in-box method

The box-in-box method provides effective protection for fragile or expensive items.

The outer box must be large enough to provide the necessary cushioning for the inner box. It is better to use 5-6 cm shock absorption. Keep a reasonable balance between shock absorption and box size: you will save money if your parcel takes up less space.

Besides the additional protection, the "box-in-box" method is recommended if your inner box represents your brand and must be delivered undamaged. Putting a branded box in a plain larger box also reduces the likelihood of theft: it will be harder to guess how valuable your parcel is.

Follow this sequence of packaging steps

  1. Select a container or a box slightly larger than the item. If the items are durable enough (such as books), you may use a box of their exact size.
  2. Completely fill the empty space with shock-absorbing material. If you’re packing several large items (vases, plates) in the same box, fill the spaces between them as well. Cutting corners, which is often recommended as a convenient way of packing small boxes into bags, can lead to damage to the item, to customer dissatisfaction and your additional expenses. Do not seal the package yet.
  3. Take the parcel to the post office. They will check the contents of the shipment and compliance with the packaging rules. If everything is in order, seal the parcel or wrap it with paper if desired. Use transparent, brown, or reinforced packaging tape 5 cm wide. Do not use masking tape, cord, rope, or twine. Tape the lid of the box and reinforce all seams and corners.
  4. Then you just need to fill out the address form. Clearly sign the package or box, do not forget the return address. Just in case, enclose your business card with the address, as well as information about the recipient.

To send international parcels outside the country, you need to fill out a customs declaration. It specifies the category of shipment, the number and names of items in the parcel, and their value.

Please note: do not stick the label on the folds and edges of the box, as this will prevent the barcode from being scanned.

Summary

  • Observe local legislation and delivery service requirements
  • Consider transportation risk factors
  • Check how to pack extra care items

Choose packaging that promotes your brand

When you sell your items on eBay, you create your own brand. This is especially important if you plan to open an eBay Store and develop your business, and it makes your packaging important as well.

The customer decides if they like your item or not from the first glance, from the packaging, and if it meets the customer's expectations, there is a high probability that they will give you positive feedback or make a repeat purchase.

Choose packaging that promotes your brand

Ipsos, a multinational market and opinion research company, conducted a survey [1] among American consumers and found out that:

72%

of American consumers agree that the design of a product’s packaging often influences their purchase decisions.

81%

of respondents admitted that packaging design can influence their gift selection.

67%

of respondents believe that paper and cardboard packaging makes a product more attractive than other packaging materials.

63%

of survey participants would buy products packaged in paper or cardboard so they can reuse the packaging.

And of course, don't forget about profitability. Sometimes delivering a perfectly designed parcel may not pay off. Your goal is to minimize the risk of damage to the product, to ensure customer satisfaction with the purchase, but not to incur too high shipping costs.

Summary

  • Beautiful packaging increases your chances to get a repeat buyer

Upload tracking information

Uploading tracking details after you've sent an item enables you and your buyer to follow its journey, all the way through to delivery.

When you upload tracking information, you provide your buyer with more confidence that their item will reach them. Buyers are more confident their orders will arrive when they receive regular shipping status updates, and are less likely to file “Item not received” claims. 

By using one of the shipping carriers integrated with eBay and uploading tracking within your handling time, you're also protecting yourself in case your buyer doesn't receive the item and opens an eBay Money Back Guarantee request.

Tracking items you've sold

Summary

  • Provide valid tracking information to reduce “Item not received” claims

Maintain quality shipping no matter what

As your business grows and the number of orders increases, it becomes increasingly difficult to maintain high quality service. In this case, you can:

How do expert sellers stay on top of shipping during the busiest time of year?

3:31 Holiday shipping tips




Summary

  • Delegate tasks and use professional solutions to keep on top of things during busy time

Frequently asked questions

Can I offer a combined shipping discount if a buyer has already paid for shipping?

Yes, you can still offer a combined shipping discount by sending a partial refund to the buyer from the Orders tab in Seller Hub or My eBay Sold.

I did not set up combined shipping, why did eBay still combine these orders?

With calculated shipping, the majority of sellers and buyers prefer to ship items in one box to lower costs and make tracking an order simpler with one tracking number. However, if a seller wishes to not combine calculated shipping items there is a way to turn this off for any desired items.

What are the most common types of hazmat?

The most common types seen on eBay are: lithium batteries, perfumes, nail polish, hairspray, cleaning supplies, lighters, and auto parts. That’s not the entire list, you may have a different type of hazmat depending on what you sell.

Please take a look at all eBay prohibited and restricted items policies.

Whose responsibility is it to understand and prepare hazmat shipments?

Governmental agencies consider the seller/shipper of the product responsible for understanding if your products are hazmat, how to prepare, and ship them. One of the best ways to identify if a product is hazardous is to locate its Safety Data Sheet (SDS) or Material Safety Data Sheet (MSDS) and check Section 14 (Transportation). A quick search online typically is able to find the relevant document.

Do I need to follow the Hazmat Policy if shipping internationally?

Yes, sellers still need to follow domestic and international rules and correctly label their packages so eBay can be made aware that the shipment contains hazardous materials.

If I follow all the rules, can a courier service still choose to reject my parcel?

Yes, couriers set their own standards on top of the already strict regulations. Couriers want to protect their employees and physical assets from harm. They may decide to forbid certain types of goods from transport on their aircraft, vessels, or trucks. For example, a few companies will not accept loose lithium batteries for transport because of fire concerns.

Sources:

  1. Most Americans Say That the Design of a Product’s Packaging Often Influences Their Purchase Decisions | Ipsos. URL: https://www.ipsos.com/en-us/news-polls/Most-Americans-Say-That-the-Design-of-a-Products-Packaging-Often-Influences-Their-Purchase-Decisions (Accessed 06 Apr 2025).