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eBay supports small and medium-sized businesses from automotive industry

Join eBay’s brand-new program for auto parts sellers completely free of charge
and get access to 132 million global buyers.


What’s in It for You?

You can get unique benefits to help you succeed and grow on eBay

Personal training

Access to invitation-only online training by eBay’s professional team

Customized solutions

Customized solutions from our third-party partners to upload a catalog and synchronize your orders and inventory

Valuable insights

Education on best practices and tools to help increase your sales

Dedicated eBay Advisor

Providing individual advice by phone or e-mail for your business during the next 12 months

Free Store subscription

Get 3 months of free Store subscription that suits your business needs best

Discount on Promoted Listings Standard

Boost the visibility of your items with a 80%* discount

eBay Growth Program is offered completely for free!**

How to apply to eBay’s program?

Do you have more than 100 items to sell? Simply complete the following form and we will contact you.

Select country
Choose the category
Select number
Select range or specify average price
Choose type of business
Select number

A world of opportunities for auto parts sellers on eBay


eBay Motors P&A generate over $10B in annual GMV

One out of every three

One out of every three global eBay shoppers buys parts and accessories

3 car parts

Every second, 3 car parts or accessories are sold in the US

The following P&A categories saw particularly notable GMV increases*:

  • Cruise control components +48%
  • Transmission rebuild kits +26%
  • Brake component kits +19%
  • Oil filters +17%
  • Wheels and tires +6%
* Based on the Q4 2021 data
Growing P&A categories on eBay

Meet our auto parts sellers

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Barna Sooki

Cycle Machine Works

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Olgerdas Trakimas


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Oskars Pūne

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Stelios Anapolitakis

Stelios Motorradladen

* 80% off Promoted Listings Standard ad spend (but not more than 100 USD on / 100 GBP on / 100 EUR on will be granted within 30 calendar days upon offer acceptance. Read the T&C to learn more about the promo offer.
** Participation in the Growth Program is selection based. We will reach out to suitable applicants to evaluate their program-fit.