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Optional Listing Upgrades Fees

If eBay sends your sales proceeds directly to your bank account or to your Payoneer account, and you see Available funds in your payments summary, then your account has already been activated for Managed Payments and the fees on this page doesn’t apply to you.

Please refer to these pages for information about the fees that apply:

Selling Fees for Managed Payments Sellers

International Fees for eBay Global Managed Payments Sellers

Certain features, like adding a subtitle, or bold font, require an additional fee, but these advanced listing upgrades can help your listing stand out and attract more buyers.

We charge optional feature fees per listing, per category regardless of whether your item sells or whether it falls into your zero insertion fee allowance.

The advanced listing upgrade fees vary depending on your item's price and the listing format and duration you choose. We've outlined the differences below.

If you sell on ebay.com:

Auction-style listings – 1, 3, 5, 7 and 10-day listing duration

Optional listing upgradeItem starting price* of up to $150 or Real Estate listingsItem starting price* of more than $150
1- or 3-day duration$1.00$1.00
Bold$2.00$3.00
Gallery Plus (Free for listings in the Collectibles, Art, Pottery & Glass, and Antiques categories)$0.35$0.70
Listing in 2 categoriesAn insertion fee is always charged for the second category, and fees for any optional listing upgrades apply again. The higher of the two final value fees is charged, if your item sells.An insertion fee is always charged for the second category, and fees for any optional listing upgrades apply again. The higher of the two final value fees is charged, if your item sells.
Listing Designer$0.10$0.20
Subtitle$1.00 ($0.50 for Real Estate listings)$3.00
Optional listing upgradeItem starting price*Fee
International site visibility for auction-style listings$0.01–9.99$0.10
International site visibility for auction-style listings$10–49.99$0.20
International site visibility for auction-style listings$50 or more$0.40
Reserve price (set a minimum price that must be met for your item to sell)$5.00 or 7.5% of reserve price, whichever is greater (maximum fee – $250). Charged whether or not your item sells.$5.00 or 7.5% of reserve price, whichever is greater (maximum fee – $250). Charged whether or not your item sells.

Reserve price in select Business & Industrial categories:

  • Heavy Equipment, Parts & Attachments > Heavy Equipment
  • Printing & Graphic Arts > Commercial Printing Presses
  • Restaurant & Food Service > Food Trucks, Trailers & Carts
$5.00$5.00
* Starting price is the starting price (auction-style listings) or Buy It Now price (fixed price listings) of your listing, and doesn't include shipping, handling, taxes, or fees.

Good 'Til Cancelled listings*

Advanced listing upgradeItem price of $150 or lessItem price of more than $150Classified Ad format or Real Estate listings
Bold$4.00$6.00$4.00
Gallery Plus (Free for listings in the Collectibles, Art, Pottery & Glass, and Antiques categories)$1.00$2.00$1.00
International site visibility for fixed price listings $0.50$0.50n/a
List in 2 categoriesAn insertion fee is always charged for the second category, and fees for any optional listing upgrades apply again. The higher of the two final value fees is charged, if your item sells.An insertion fee is always charged for the second category, and fees for any optional listing upgrades apply again. The higher of the two final value fees is charged, if your item sells.An insertion fee is always charged for the second category, and fees for any optional listing upgrades apply again. The higher of the two final value fees is charged, if your item sells.
Listing Designer$0.30$0.60$0.30
Scheduled ListingFreeFree$0.10 (free for Real Estate listings)
Subtitle$1.50$6.00$1.50
*Also applies to Real Estate 30-day duration auction-style listings.

If your items are set to relist automatically, eBay will charge insertion and advanced listing upgrade fees each time your item is relisted. If you're using Selling Manager automation rules, those fees also apply each time your item is relisted.

Please keep in mind that not all listing upgrades are available with every listing tool and not all optional feature upgrades may be displayed across all eBay sites, services, applications, and tools.

If you sell on ebay.co.uk:

UpgradeDescriptionUpgrade fee per listing
Reserve priceSet a reserve price (minimum £50) and your item won't be sold if bids don't reach that amount. It gives you the peace of mind that your item won't be sold for less than you're willing to sell it for.4% of the reserve price (max. £150 per item), whether or not the item sells.
Buy it now priceGive your buyers the option to purchase before an auction-style listing ends, for a set price. A Buy it now price gives you the possibility of a quick sale for the right money.50p
SubtitleMake your item stand out from the crowd with a line of additional text that appears beneath your listing title in search results.£2
Gallery PlusCatch a buyer's eye with larger pictures from your listing in search results when buyers move their mouse over your listing's thumbnail picture.£2.50 (Free in Clothes, Shoes & Accessories, Home, Furniture & DIY and Pet Supplies)
Listing in 2 categoriesAn extra listing fee for the second category.35p
Scheduled ListingCreate your listing now and set it to go live at a future time of your choosing.Free for your first 1,000 (or 1,100 for private sellers with a Basic Shop) listings per month (excluding Property and Classified Ads). After that, 6p per listing.
International Site VisibilityMaximise your item's visibility in search results on ebay.com and ebay.ca. If your listing is eligible for this upgrade and not already appearing on these sites, you'll have the option to add it on as part of the listing experience. Make sure you've specified postage options for the US and Canada so buyers will know what international P&P will cost.

30p for Fixed Price listings. For auction-style listings the fee depends on the start price:

  • 5p for start price less than £5
  • 10p for start price from £5 to £29.99
  • 15p for start price of £30 or more
Special durationYou can choose a 1- or 3-day duration for your listing. Private sellers with a Basic Shop get 100 free listings that include this upgrade.35p

If you sell on ebay.de:

Additional optionFee
Gallery PlusEUR 0.75
SubtitleEUR 0.50
Listing DesignerEUR 0.20
Basic package (Subtitle+Listing Designer)EUR 0.60
Second categoryEUR 0.50
Scheduler EUR 0.20
Private listing EUR 0.50
Offer with a non-public bidder / buyer list in the category: Drugs from pharmacists (# 78014) Free
Reserve price (auction style listings only): Business & Industry (# 12576) EUR 10.00
Minimum price in all other categories Auctions: from 3% Minimum price – max. EUR 150.00