Buyer communication

When you’re selling on eBay, you might sometimes need to get in touch with a buyer. This section provides tips on creating targeted buyer groups, using newsletters to engage with customers, and leveraging social media to expand your reach. Learn how to keep your buyers informed and connected, encouraging repeat business and brand loyalty.

How to create buyer groups

Make the most of your promotions with the tool which allows you to segment your buyers to drive more repeat business.

How to create and send newsletters to buyers

Email marketing is one of the most powerful ways of reaching out to customers and building a community of repeat buyers. If you're an eBay Store seller, you can easily create and send email campaigns to subscribers, followers, and past customers who've signed up to receive newsletters from your Store.

Connect with more buyers using social media

For all online sellers, and for eBay sellers in particular, social media marketing is an effective way to get in front of customers early in their shopping process and inspire them to make their purchase from you. Let's get social!