What you might need to sell globally
Choose your international shipping method and set up returns
Delivering orders safely and on time is key to keeping your customers happy. But navigating the complexities of international shipping can feel overwhelming, especially if you're new to selling globally. To avoid common mistakes, start by reviewing our tips for shipping internationally.
If you're not ready to ship to every corner of the globe, you can manage your reach by learning how to set shipping exclusions to specific regions. This ensures that you're only shipping to locations you're comfortable with.
Want to simplify your shipping process even more? Consider delegating many shipping-related tasks through the eBay International Shipping Program, which is designed to make international sales much easier for you.
Learn about international fees for eBay sellers
Before diving headfirst into global e-commerce, please remember that each eBay site has its own fee policy. To sell successfully on ebay.de, ebay.co.uk, ebay.fr, and other international sites, your need to learn more about their basic fees and the limit of monthly Zero insertion fee listings. eBay also applies International fees to transactions on the sites of certain European countries if your registered address is located in another region. Make sure you know the basics before going global.
Learn about international regulations
When selling to EU countries and the UK, eBay sellers must comply with their domestic regulations. To make it easier to stay informed, we’ve compiled all the relevant details on the International regulations page.
All sellers selling into the EU must comply with Extended Producer Responsibility (EPR) regulations, which ensure proper waste management and promote environmental responsibility. To help you meet these requirements, we’ve compiled detailed information and step-by-step guidance on the Extended Producer Responsibility page. Both pages are regularly updated to reflect the latest regulatory changes.
Use tools and services to list items on eBay international sites
Managing a large number of orders across different eBay sites can be challenging. Luckily, there are several solutions that will make your life easier. For a simple and cost-effective solution, consider using eBay’s own platform eBaymag. This free tool allows you to post listings on international sites, manage orders, and optimize shipping.
eBaymag simplifies international selling by allowing you to list items on eight eBay sites simultaneously (ebay.co.uk, ebay.de, ebay.fr and more). Your listings are automatically translated and inventory is synchronized across all marketplaces. You can manage orders efficiently by grouping or splitting shipments as needed. And with native-language customer support and bulk listing options, expanding your business globally has never been easier.
If you’re running a successful business in your country and feel ready to expand into foreign markets, explore paid third-party tools offered by eBay Partners. These professional solutions range from logistics services to account and sales management. Another good option is Webinterpret, which synchronizes and localizes your listings across all markets, automates promotion campaigns, and accelerates shipping.
Open an eBay Store on international sites
Increase your listings’ visibility and attract wider audiences by opening your Store on international eBay sites. The subscription lines differ from that on ebay.com, so we have collected the essential info in one useful article. Learn more about Store fees, limits, and benefits of differents subscription packages on ebay.co.uk, ebay.de, ebay.fr, ebay.es, ebay.it, and ebay.com.au.
Provide excellent service to international buyers
As a global marketplace, eBay encourages sellers to provide outstanding service to buyers all over the world. If your seller performance and service metrics are low, your listings may be demoted in search results, and certain limitations may be applied to your account. eBay uses the same metrics across all international sites, but calculates them separately. Find out more about seller performance policies on international eBay sites.
Frequently asked questions
Can I log in to other eBay sites using my ebay.com credentials?
Yes, you can use your ebay.com account to sell on international sites, but you need to subscribe to eBay Store on each site separately.
Who can access the eBay International Shipping Program?
The eBay International Shipping Program is being gradually extended to international sellers. Newly added eligible sellers will receive notifications via email and their eBay mailboxes. Please check your emails and messages regularly to see if you’ve been added to the program.
You can also visit your Shipping Preferences page to check your status (My eBay > Account > Selling > Shipping Preferences).
Why should I upload tracking information?
When you upload your item's tracking information, your buyer can stay up-to-date on the whereabouts of their order. Buyers feel more confident and at ease when they can keep an eye on where their package is or its estimated arrival.
Who pays for international return shipping?
It depends on the reason they’re returning the item and your return policy. If the item doesn’t match the listing description or it arrived damaged or faulty, you pay for return shipping even if you don’t offer returns. If the buyer simply changed their mind or ordered the item by mistake, your return policy determines who is responsible for return shipping. If you stated you offer free returns, you have to pay. Otherwise, you can ask the buyer to cover the cost.
How can I list items on an international eBay site if I don’t know the language?
Try eBaymag — eBay’s own platform for global shipping and order management. It can translate your listings automatically for international eBay sites.