Page views track how many times eBay users have looked at your listings, which helps you understand how your listings are performing.
eBay provides you with the number of page views each of your listings has received. You can also view a Listing traffic history report for each of your listings which can help you spot trends and understand how they're performing.
What counts as a page view
🟢 What counts as a page view?
- A page view is counted when someone views your listing on the eBay website or mobile app
- If someone views your listing, clicks away, and then comes back to the listing, that counts as a second view
- If someone views your listing and then refreshes the page, each refresh counts as a view
🔴 What doesn’t count as a page view?
- When a link to your listing appears on eBay, such as in a search result or ad placement, but the user doesn't click on it to view it
- When you’re logged in to eBay and you view your own listing
- When your listing is viewed by a bot
How machine or bot traffic is removed from your listings
eBay strives to filter as much bot traffic as possible from page view data, but there’s a chance that a small amount of bot traffic is included.
Bot filtering is done in two stages:
- Bot traffic is identified and removed from your page view count in near real-time
- A secondary filtering process performs a deeper analysis on a daily basis and removes bot traffic that may not have been caught by the initial filtering. (This can cause your page views to decrease)
Where to find your listing page views
You can find your listing page views in the following places:
- Active and Unsold pages in the eBay app, in My eBay, and in Seller Hub
- On the listing page itself on the eBay app and website (when you’re logged into your account)
On the Review your traffic page on the Seller Hub Performance tab
- In Promoted Listings campaigns in your Advertising dashboard under Marketing (the Advertising dashboard uses the term “Clicks” instead of page views)
Time period for the page view count
The time period for the page view count displayed beside your active and unsold listings can differ depending on whether your listing is an auction or fixed price listing.
Auction listings
For an active auction listing, the view count shows the total number of views since the auction started.
For an auction listing that ended, the view count shows the total number of views from the current time going back 30 days. This means the view count for an ended listing will include views made after the auction ended. This can happen in a number of ways such as a person doing a search on eBay for Sold or Completed listings.
Fixed price listings
For an active fixed price listing that’s less than 30 days old, the view count shows the total number of views since the listing started.
For a fixed price listing that’s been active for more than 30 days, the view count is a rolling 30-day count which can increase or decrease. This rolling 30-day count is different from a cumulative lifetime view count, which only increases.
There are two main reasons why the 30-day view count can decrease.
- Once a day, the counts from the first day in the 30-day window are removed, while the counts for the next day start accumulating.
- After the daily bot filtering process, the count can go down if bot traffic is detected and removed.
To analyze views over longer time periods, use the Listing traffic history report.
Time period for the page view count
In most places where you see the page view number for an active listing, you can click on that number to see a Listing traffic history report. This report allows you to see the page views for the listing over time, and makes it easy for you to see trends.
If the listing has been active long enough, you'll have the option of changing the time period, going back as far as two years.
If the listing is promoted via Promoted Listings, the report also includes a breakdown between page views that come from Promoted Listings ads, and views that don't come from ads.
