FAQs

Listing

What products can I sell on eBay?

You can sell almost anything on eBay, from home décor, home furnishing, bedding, diamond jewelry, fine jewelry, fashion jewelry, gemstones, auto parts, antiques, business and industrial products, mobile and accessories, collectibles, sporting goods, toys, clothing, shoes, accessories and watches. However, some categories require approval to sell, and some require a business account. Also, please review eBay’s individual market regulations and don’t sell products that are prohibited or restricted on eBay.

What is the minimum quantity of products I need to start selling on eBay?

You need a minimum of at least 1 product to start selling on eBay.

How will I list an item on eBay?

To get started, go to “Sell” at the top of the eBay home page, and then select “Start selling”. Choose a category for your listing by searching or browsing. The category is the area of the site where your listing will appear. Choose the most relevant category for your item.

Here’s a quick introduction to the sections of the form you’ll need to fill out. 

  • Title: Be clear, complete and descriptive. Your title should include words buyers will search for when looking for your item. Ensure that you use about 60-80 characters and avoid unnecessary or duplicate words.
  • Item condition: ensure that you select the correct item condition.
  • Item specifics: Call out the various specifics of your product. If there are no specifics listed, then go ahead create your own. 
  • Pictures: Show off your item with vivid pictures. You should always use pictures of the actual item and never copy stock images from the Internet. Add at least  3 – 6 images, taken from different angles. 
  • Add variations: Instead of creating a number of separate listings for an item that has multiple options, you can create a single listing that includes all the variations you offer. By using multi-variation listings, you can show your buyers all the choices your product is available in for a single insertion fee.
  • Selling format: You can create an auction-style or fixed price listing
  • Pricing and duration: Decide on the starting price or a fixed selling price. Choose how long you want your listing to run on the site.
  • Payment and shipping: With eBay managing payments, you do not have to worry about how buyers will pay. Irrespective of how buyers pay, the payments will be received in your eBay account and then transferred via Payoneer to your bank account. Choose the countries you will be shipping to and decide the handling time for shipment. Select appropriate shipping options and specify the right shipping charges or choose to offer free shipping. Specify the correct item location.  
  • Review and submit your listing: There are several options that can help your item stand out, so choose the options that are right for you. You’ll also see a preview of your listing and a summary of the details including the listing fees. Check everything carefully. Once you’re ready to sell your item, submit your listing.

How can I decide my listing price?

For most items, we recommend a price based on recently sold, similar items — the Product Research and Sourcing Insights tools use current eBay supply, demand and pricing data to help you determine what to sell, when to sell it and at what price. However, how you price your item depends on how you want to sell it, either through an auction or a fixed-price listing on eBay. For auctions, you need to start with the lowest price possible to attract buyers. Fixed-price listings allow you to set prices based on how much profit you want to make.

Please note: 

  • Sellers with access to Seller Hub can use Product Research. 
  • Business sellers with a Basic Store subscription or above also get access to Sourcing Insights as part of their Store subscription.

Learn more

How should I create an effective title?

An effective title gives the buyer the most significant information about the listed item.  Here are some tips to write an effective title:

  • When you’re selling to an international market, it is always important to do your research and understand the local buyer behaviour. Use keywords that buyers are likely to search for.
  • Your listing title should be 60 – 80 characters long. Be descriptive and include key details about your item, even if those details are also in your item description. You should also include the kind of search terms you think buyers might use when looking for your item.  
  • Use correct spelling, avoid special characters and words that do not describe your item.

How do I increase my item visibility in eBay searches?

To improve your chances of making a sale, you should be accurate with your descriptions, precise in filling out all your item specifics and ensure you don’t leave anything out in your listings. This way, eBay will be able to recognise what you’re selling and display it to the right group of buyers. That’s how you get your customer’s attention. Here are few tips that you can consider:

  • List in the right format
  • List in the right category for your item
  • Write professional title which is 60-80 characters long and describes your item
  • Be as detailed as possible with the item specifics
  • List with the product catalogue where available
  • Add the product identifiers such as MPN/UPC/ISBN etc wherever applicable
  • Provide professional photos   
  • Comply with eBay’s Business policies i.e. set an appropriate handling time, mention the correct item location, choose the appropriate shipping services and offer “Free Shipping” if possible

How do I list with variations?

When you have many similar items that have different variations, such as color or size, you can create a single fixed price listing that includes all the variations you offer.

Here is how you can create variations for a new listing:

  • Click on “Create listing” on Seller Hub.
  • Select “Single listing” in the drop-down menu.
  • Search for the correct category for the items that you are going to list.
  • On the listing description page, enter all the details.
  • Click on the “Create variation” button.
    • If you don’t see the variation button, this is normally because of two reasons:
    • Listing with variations is not available in this particular category.
    • Variations only work with fixed-price listings. They do not work with auction-style listings. Scroll down the page and select “Fixed price” for the Format in the Selling details section.
  • After clicking on the “Create variation” button, you will see the variation page.
  • Add the attributes that you want to appear on your listing’s page and select options for each attribute according to your stock.
  • Review the variations to make sure your inventory matches exactly with the quantity selected for each variation. You can delete variations for which you don’t have inventory.
  • Add pictures (up to 12 for each variation).
  • Add quantities and price, which can be different for each variation of your item. However, please ensure that your shipping costs are the same.

Can I list under multiple variations?

If you have many similar items that have different variations you can list these under multiple variations. Remember that variations can only be applied under Fixed Price listings. 

How do I make revisions in my listing?

  • You can usually make changes to your eBay listings, but there are some restrictions depending on what you want to change and when. There’s no fee to revise a listing unless you add a special feature.
  • You can also revise single/multiple listings in Seller hub, here’s how:
    • Go to your “Manage active listings” in Seller Hub.
    • Check the box beside each listing you want to make a change to.
    • Select “Edit” drop down to make your changes.

What should I do if I want to end my listing?

You can end an eBay fixed price listing at any time, but auction listings can only be ended early in certain situations. Here’s how you can end a listing in Seller Hub:

  • Go to the “Manage active listings” page in Seller Hub.
  • Select the checkbox next to the item you want to end.
  • From the dropdown menu, select “End listing”.

How can I relist my unsold/sold items?

  • If an item you list on eBay doesn’t sell, we can automatically relist it for you. You can also relist your item if the buyer didn’t pay, you had to cancel the order, or you had to end the listing early, but in these situations, you must do so manually. When an item is relisted, either automatically or manually, it can take a few hours before it appears on the site. To manually relist an item:
    • In Seller Hub, tick the box beside the listing on the “Manage unsold listings” page and select “Relist”.
  • Keep in mind that fees for any listing upgrades you’ve chosen will apply when an item is relisted manually.

Will I be charged if I relist my item?

Fees for relisting an item are the same as listing the original item.

How do I set business policies?

  • Business policies are important because they let buyers know how they can pay you, how long it will take you to ship an item, the delivery services you offer (including shipping and packaging costs), and whether you accept returns.
  • You can create and manage policies from the business policies dashboard in the “Account” section of “My eBay”

What do you mean by optional listing upgrades?

You can enhance your listings to help make them stand out by adding certain features, such as a subtitle, or bold font. The fees for these optional listing upgrades vary depending on your item’s price,  the listing format and duration.

How many photos can I add in my listing with variation?

You add up to 24 photos for each variation absolutely free. 

What is the difference between “Domestic” and “International Shipping”?

  • “Domestic shipping” means shipping within the same region as the site on which you choose to list.
  • “International Shipping” means you are willing to ship the item internationally.
    • For example: Suppose you list your item on ebay.com (the US website), you may choose to offer “Free Shipping” under “Domestic Shipping” and under “International Shipping – Worldwide” you may charge USD 20.
    • This would mean that any buyer whose shipping address is within USA would be eligible for free shipping. Any buyer whose shipping address is outside USA would need to bear the shipping cost of USD $20 in addition to the item value.

How do I exclude locations that I do not ship to?

You can choose to exclude specific shipping locations (i.e. regions, countries, PO boxes) from all your listings by using our Exclude shipping locations page. When you apply your shipping exclusions, we’ll block buyers whose primary shipping address is in a location you don’t ship to. You can change this setting in the “Buyer Management” section of your selling preferences.

My item is not appearing in eBay searches; what should I do?

  • After you create a listing, it should show up in eBay searches within 24 hours. 
  • If your listing is active and more than 24 hours have passed since you completed it, check carefully for typos or errors that might make it unsearchable. Here are some quick checks you can do:
    • Make sure you didn’t misspell anything or run two words together in the item’s title
    • Look for any typos that have accidentally created profanity in your listing – eBay searches will block a listing if it spots profanity.
    • Remove any special characters (! @ / *) from the title
    • See if you’ve created a duplicate listing. If you have, you’ll find a note in the “Selling” section of My eBay or Seller Hub explaining that your listing won’t be available until you’ve received at least one bid on the identical active listing.

Seller Registration

What does “selling globally” on eBay mean?

  • Selling globally on eBay means listing items on eBay’s various international marketplaces so that buyers in other countries can see and purchase them.  
  • Choosing to go global increases the number of potential buyers you can reach to sell your items.

Why should I sell on eBay?

Selling on eBay has numerous benefits, including:

  • Selling Globally:   Extend your reach across 190 eBay markets like the USA, UK, Australia etc.    
  • Low Set Up Costs:  With free registration, enjoy the benefits of allotted free monthly listings and pay the Final Value Fee when your item sells. 
  • Immediate Payments: Receive payment for your sales in your Payoneer Account within 2 business days after a buyer successfully buys your item/s and checks out.  
  • High Profit Potential: Sell directly to the end consumer and enjoy better profit margins.
  • Seasonal Insulation: Your online shop stays open for business – 24* 7* 365 days a year.

How do I start selling on eBay?

Selling on eBay is very simple and easy. Just complete the following steps & you are all set to start selling on eBay.

  • Create an eBay Account & verify your email address,
  • Set up your Selling Account with Payoneer,
  • Sync your eBay and Payoneer Account,

Update your account with your business information i.e. Goods & Services Tax Identification Number (GSTIN) and Importer Exporter Code  (IEC)

How do I register to sell on eBay?

  • Click here for a step-by-step guide to create an eBay seller account. You simply need to follow each step and complete all the mandatory fields in order to create your account and start selling globally with eBay. 
  • Remember that you will need to provide the required details and documents and complete the verification steps to successfully link your Payoneer account with your eBay seller account to start selling.

What are the requirements for selling on eBay?

  • In order to start selling on eBay, you would need:
  • Click here for a more in depth, step by step guide on how to create an eBay seller account. You need to follow each step and complete all the mandatory fields in order to create your account and start selling globally with eBay.

I would like to sell on other eBay sites, do I need to create separate accounts for each eBay site?

No, you can access all eBay sites with a single eBay User ID and password.

What “Know your Customer” (“KYC”) documents will I need to provide?

  • KYC for your eBay Account will be conducted by Payoneer.
  • To find out what documents you will need to submit, and how long it will take to complete the KYC process kindly visit the Payoneer KYC page at: Click here to know details

I have submitted my KYC documents, but I have not received any update on my KYC status?

The KYC process will be completed by the Payoneer Team. Kindly connect with the customer support team of Payoneer for any queries you might have.

I need an eBay account manager. How do I get one assigned to me?

Please connect with the customer support team for your queries. Click the “Help & Contact” link on the top of the eBay page.  

Do I need to have a GSTIN to sell on eBay?

Yes, GSTIN is compulsory for selling on eBay

What are selling limits?

Sellers are limited in the total number of sold or active listings they can have in any month. This is known as the Selling Limit. Every seller has an overall limit, and there are additional limits for certain types of items. These limits vary by seller and may be lowered if a seller doesn’t meet our seller performance standards. Here’s how they work: 

  • Sellers are limited in the total number of sold or active listings they can have in any month. If an active listing sells, it counts toward the Selling Limit. If the listing ends without the item selling, it does not counts against the Selling Limit.
  • For example, if your Selling Limit is 100 sold and active listings per month, and you create a fixed price listing with a quantity of 100, you’ve reached your limit. But if that listing ends 7 days later and you’ve only sold 10 of the 100 items, you can list 90 more items that month. You can continue this way until you’ve sold 100 items. Once you reach your Selling Limit, you must wait until the beginning of the next month to list additional items.
  • Listings that carry over from one month to the next also apply to this limit. For example, you list 100 Good ‘Til Cancelled items on May 1 and by May 31.  50 of them have sold, your balance will be 50 items on May 31, which you will carry over to June 1.  You’ll only be able to list 50 additional items between June 1 and June 30 in addition to the 50 items carried over from May 31, unless you cancel some of the 50 active Good ‘Til Cancelled listings.

How do I check my limits?

You can always find your Selling Limits in Seller Hub, here’s how:

  • Go to the Overview tab of Seller Hub.
  • Scroll down and find the Monthly limits section to view your current limit.

How do I increase my Selling Limit?

  • If your selling performance and sales metrics are strong, you may be able to have your limits increased – you can always check your performance and sales metrics in Seller Hub or in your Seller Dashboard.
  • When you’re getting close to your monthly limit we will send you a message to let you know.  If your performance has been good, you can request a limit increase directly from within that message, or by writing to customer support team.

What type of listings count toward my Free Insertion Fee Limit?

Each item is counted in the listing. If you have at least one active listing by the end of the month, items in that listing will be taken into account in the Selling Limit for the next month. If you have reached your Selling Limit per a calendar month, you will not be able to create additional listings, raise prices, or add items to your listing until one of the active listings ends, or until the first day of the next calendar month.

How will I know how many of my Free Insertion Fee listings have been used per month?

You can always find your selling limit in Seller Hub, here’s how:

  • Go to the Overview tab of Seller Hub.
  • Scroll down and find the Monthly limits section to view your current limit.

For registration on Payoneer, is it mandatory to use an eBay registered email ID and phone number?

No, it is not mandatory.

I am uploading PAN or Aadhaar as Proof of Residence or Proof of Identity but they only show my first name. So what should I list as my ‘Last name’ on the registration form?

In such a case, mention First name in Last name column as well. During KYC verification, once the details are provided (PAN/Aadhar card), the name will be corrected to First Name only.

Can a seller change the Registration Type after completing registration process?

No

Can a seller switch existing Payoneer accounts from Individual to Business & vice versa?

No

Is it possible to make changes of my registration details at Payoneer once they’re submitted?

  • Fields like contact number and email ID can be changed using a two step verification process.
  • Fields like entity name, authorized representative fields etc will have to go through a re-verification process before those details can be changed. 
  • For complete details on the steps required to change registered details, please contact the Payoneer customer support team by visiting https://payoneer.custhelp.com/

Can a sole proprietor link a personal bank account?

Yes, they can. However, the account approval team will seek clarification for why a personal account is being used to collect funds of a company type registered account.

If a Payoneer Account is Individual/Personal account and eBay registration details are captured as a Company, will it affect the synching of Payoneer account to the eBay account?

  • Yes, the details of your Payoneer Account and eBay Account must match. If they do not match, then the details of your eBay Account will be automatically changed to match the details of your Payoneer Account. 
  • The “synching” described above may however cause delays and restrict your use of your accounts. So please try to ensure that you enter the correct details when registering both of your Payoneer and your eBay accounts.

Suppose a seller has registered GSTN in his/ her name as sole proprietor on eBay. Will he/she then have to also register as a sole proprietor on Payoneer?

Yes. They need to register on Payoneer as sole proprietor too. 

Can seller register with same contact details like same email, mobile number and address multiple times?

No. Only one email ID can be used for one registration only. Also, only one bank account can be linked to one Payoneer account.

Returns

Is it compulsory for a seller to offer a return?

  • As a seller it is completely at your discretion to decide whether to offer a return or not to your buyer.
  • You need to decide this and specify it clearly during the listing process
  • However, do note that a buyer can always raise a return case, even if your returns policy says that you don’t accept returns. 
  • If the item received by the buyer is Significantly Not As Described (SNAD) as per the listing/description, Faulty or Damaged, then you would need to accept the return. 
  • It is important to note that a seller is responsible for ensuring compliance with consumer protection laws regarding returns and refunds. Please read the complete eBay Money Back Guarantee policy here : https://www.ebay.com/help/policies/ebay-money-back-guarantee-policy/ebay-money-back-guarantee-policy?id=4210

Would refusing to offer returns impact my sales?

  • Choosing to not offer a returns policy, may result in buyers being suspicious about the product quality and the listing. 
  • Buyers may assume that the will not get any resolution/customer support from you if the item fails to match the listing description. This may also lead Buyer’s to open return cases with eBay in order to get their money back from you.  
  • You can choose whether to accept returns if a buyer changes their mind about a purchase. However, if an item arrives damaged, doesn’t match the listing description, or if the buyer receives the wrong item, you’ll generally need to accept the return.

Who should bear the costs of returns?

  • This may depend on a number of factors. However, you can choose to offer any of the following return policies:
    • No returns
    • 30-day buyer-paid returns
    • 30-day free returns
    • 60-day buyer-paid returns
    • 60-day free returns
  • Some product categories have unique retail standards where you’ll be able to offer variations on the returns policy options.

How do I set automatic return rules for return request?

  • Follow the steps below to set your return rules:
    • Go to your Returns preferences.
    • Under “Send a refund”, you can choose to let buyers keep the item and automatically refund them if the refund amount is less than a certain amount. Simply enter the amount you’re comfortable with.
    • Choose the return reasons when this rule will apply.
    • Under “Approve a return”, you can choose to automatically approve a return if the total refund cost is less than a certain amount. Enter an amount you’re comfortable with.
    • Choose the return reasons when this rule will apply.
  • Changes to your return rules will automatically apply to all future return requests but won’t apply to returns already in progress.

What happens if the item is damaged while it’s being returned?

When returning an item, it’s the buyer’s responsibility to ensure that it’s packed properly and protected during shipping. If the item is damaged while it’s being returned to you, you may be entitled to offer them a reduced refund. See our Partial refund guidelines for more details.

What happens if the buyer doesn’t send the item back?

Once you’ve accepted a return, the buyer should send the item back to you as soon as possible. If we don’t see any indication that the item is on its way after 15 business days, we may close the return and protect you from negative feedback. Keep in mind that some returns can remain open for up to 35 business days.

What are the best practices for minimizing returns?

  • As a seller you need to ensure that your listings fulfil all of the following which will help you have the lowest rates of returns:
  • A clear description is written about the item.
  • Ensure that the product details are listed clearly and comprehensively.
  • Sizing charts are provided to give sizing clarity.
  • The listing includes good and clear photos (that are not misleading) including zoomed photos and photos from multiple angles.
  • Buyers’ queries are responded to quickly and comprehensively.
  • Listening to buyer feedback to improve your listings.
  • Ensuring that good quality packing, reputable suppliers and reliable logistic providers are used.
  • Buyers are provided with tracking details within specific timelines.
  • Information on the returns policy is clearly set out in the description.
  • Always keep your buyer updated & stay connected with them to solve their concerns.

Shipping

Can I combine multiple purchases into one invoice for a buyer?

  • When a buyer purchases more than one item from you, you can combine their purchases into one invoice. It will save you time, and you can offer the buyer a shipping discount.
  • You can enable combined invoices and payments by following these steps:
    • Go to Manage shipping settings.
    • Select Edit next to Combined Payments.
    • Check the box beside Allow buyers to send one combined payment for all items purchased.
    • Select Save.

How can I communicate with my buyers?

  • You can only communicate with a buyer if he/she is your “transacting partner” i.e. an eBay user that has committed to purchasing your item but is yet to pay for it.  
  • Here’s how you can contact your transacting partner:
    • In My eBay, select Sold – click on “Contact Buyer” option available on the right-hand side  
    • In Seller Hub, select Orders 
    • Find the items for which you’re wanting to contact the buyer
    • Click on the drop-down available under the “Actions” tab
    • Click on “Contact Buyer”

What is “Handling Time”?

  • Handling time is the number of business days between when you receive payment for an item and when your package is scanned by your shipping carrier.
  • When you list your items, please consider how you set handling time. Buyers are most interested in reliable estimates and your handling time factors into the estimated delivery date that eBay shows on your listings to the buyer. We recommend that you are realistic about what is achievable for you and your business.

Why does “Handling Time” matter”?

  • Handling time is the commitment you make to get your package to buyers on time. It sets expectations and distinguishes your listings from those with longer handling times. Be sure to set a handling time you know you can meet.
  • You have the power to set your own handling time, and when you meet or beat your handling times, you will be demonstrating great customer service and maintaining your on-time shipping performance.

How is handling time calculated?

  • Handling time is measured in business days with the option for you to include Saturdays and/or Sundays if you ship on those days. The handling time clock begins when you receive payment from your buyer and ends when your carrier scans the package.
  • In the case of 1-day handling, your sold item needs to have an acceptance scan by the following day at 11:59:59 p.m. in your local time zone. (Remember as an “Indian Cross Border Trade” seller you are listing on the local sites of eBay of other countries. So here the local time would mean as per the site on which you have listed the item and not India).

How much does it cost to shop my products?

The cost of shipping depends on the carrier/logistic service provider chosen by you to ship your items. As a seller, it is important that you decide on the shipping even before you choose to list your items on the site. Generally, a shipping cost is calculated based on the shipping method chosen by the buyer and other factors such as:

  • Handling and special fees (if any)
  • Delivery time (one-day, two-day, overnight, etc.)
  • Buyer’s location
  • Product weight
  • Packaging material
  • Package tracking
  • Dimensions of your package/box/container

International shipping costs include tariffs and taxes that may slightly increase shipping costs compared to local or national shipping.

You can also use the shipping service under eBay Global Shipping – which is a single window shipment solution supported by reputed Logistic Service Providers. This is a shipment facilitation service designed for the benefit of Indian CBT Sellers who ship their products out of the country (Exports).

You can also use our shipping calculator to estimate how much it will cost to ship your item.

How to set your handling time?

  • We recommend that you set up the handling time every time you are creating a listing through the Sell Your Item (SYI) form – OR – 
  • To make your shipping speeds more visible and help improve your sales, you can set your shipping preferences for the days of the week you ship and your handling time. – OR –

You can create and manage policies from the business policies dashboard in the Account section of My eBay.

How is estimated delivery calculated?

The estimated delivery is calculated based on the following:

  • The date the buyer pays for the item (the day payment is received is considered day 0).
  • The buyer’s proximity to the item’s location.
  • The seller’s handling time.
  • The shipping service selected.
  • Other factors may be included, like the seller’s shipping history.

Why am I required to provide tracking numbers to eBay?

  • This allows eBay’s tracking service to track the package and provide timely status updates to buyers and sellers. 
  • It helps reduce contacts and Item not Received (INR) claims to sellers and eBay support.
  • It helps to resolve claims.
  • It provides transparency and a great shipping experience for our buyers.

Why does eBay always recommend using a trackable shipping service?

There are several benefit of shipping via trackable shipping service such as:

  • Better efficiency. Sellers who upload tracking information spend less time answering shipping questions from buyers.
  • Better protection. Uploading tracking information can provide important documentation to protect sellers during dispute resolution.
  • Improved buyer experience and confidence. Buyers can more easily determine when their item will arrive, and you fulfill their expectation of an online business.
  • Better metrics. Buyers are more satisfied and tend to leave higher feedback when they can track their purchases. Uploading tracking also helps you qualify for automatic 5-star shipping time ratings, and when you meet your on-time shipping metric it helps you qualify as a Top Rated Seller.

What are the various shipping options that I can offer as an India Cross Border Trade Seller?

The Shipping options available to you are:

  • Domestic Shipping
    For example: If you list on eBay USA and the buyer’s shipping location is also USA, then the transaction would be considered Domestic.
  • International Shipping
    For example: If you list on eBay USA and the buyer’s shipping location is outside USA, then the transaction would be considered International.

What are the recommended shipping policies and the estimated delivery timelines?

Recommended shipping policiesShipping Service to USEstimated Delivery
Economy ShippingMail Service from India14 to 27 business days
Economy ShippingEconomy shipping from outside US11 to 23 business days
Standard ShippingStandard shipping from India5 to 12 business days
Standard ShippingStandard shipping from outside US5 to 10 business days
Expedited ShippingExpedited shipping from India3 to 9 business days
Expedited ShippingExpedited shipping from outside US1 to 4 business days

What does Expedited Shipping mean?

Expedited Shipping means a shipping service that is faster than the standard services. This usually means delivery within 3 business days in the USA.

Can I simply list on eBay USA? Is it compulsory to list on other eBay sites?

No, we do not make it compulsory for you to sell on other eBay sites. You can choose to list your products only in eBay USA. However, you can increase your sales by reaching to millions of users across the globe by selling across the other eBay marketplaces as well.

Is Shipping Insurance compulsory?

Shipping Insurance is not compulsory but it advisable.

What tips should I follow while packaging items?

Here are some tips on packing your items:

  • Choose a container that’s slightly larger than your item, so you can cushion it with packing material on all sides.
  • Surround your item with bubble wrap, packing peanuts, foam, or paper (so there’s no room for things to move around).
  • Use clear or brown packaging tape, eBay’s own branded tape, reinforced packing tape, or paper tape, which should be at least 2 inches wide.
  • Don’t use masking tape, cellophane tape, cord, string, or twine.
  • Tape the opening of the box and reinforce all seams and edges.
  • Clearly label the package and include a return address.
  • If you’re reusing a box (although this is not advisable), cover any previous labels and cross out any previous addresses with a black marker.

Does eBay provide any shipping supplies to India CBT Sellers?

No, sellers need to arrange for the shipping and packaging supplies by themselves. 

Can I extend the handling time in case I miss on updating the tracking details withing the specified timelines?

  • No, Handling Time cannot be edited once the item has been purchased. You need to make sure that the appropriate handling time is added before listing the item.
  • If the item has already been purchased it would be best that you communicate with your buyer and explain them on the reason for the delay.
  • Do keep in mind that missing the handling time has a negative impact on your seller performance

What Is the Best Way to Ship My Product?

  • You can hire a courier service to ship your items. 
  • Many of the courier companies even offer free pickup, which you can use to reduce your transportation costs. 
  • You can easily choose between and engage various Logistic Service Providers throughhttps://www.ebayglobalshipping.com/
    • Note: You need to qualify to use shipping services under eBay Global Shipping (EGS.

How Much Does It Cost to Ship My Product?

  • The cost of shipping depends on the carrier/logistic service provider chosen by you to ship your items. As a seller, it is important that you decide on the shipping even before you choose to list your items on the site. Generally, a shipping cost is calculated based on the shipping method chosen by the buyer and other factors such as:
    • Handling and special fees (if any)
    • Delivery time (one-day, two-day, overnight, etc.)
    • Buyer’s location
    • Product weight
    • Packaging material
    • Package tracking
    • Dimensions of your package/box/container
    • International shipping costs include tariffs and taxes that may slightly increase shipping costs compared to local or national shipping.
  • eBay Global Shipping –is a “single window” platform used by reputable Logistic Service Providers. This is a shipment facilitation service designed for the benefit of Indian CBT Sellers who want to export this products.
  • eBay Global Shipping provides shipping calculator to help you to estimate how much it will cost to ship your item

Payments

How do I get paid for the items I sell on eBay?

  • Getting paid for items you’ve sold on eBay is simple. 
  • Your buyers can choose from a range of payment methods, and eBay will manage the end-to-end payments process.
  • You will receive your funds directly in your nominated bank account through Payoneer in Indian Rupees (INR)

When and how will I receive my payouts?

  • With eBay – managing payments, you can Schedule Payouts at the frequency you choose (daily, as funds are available, or weekly). 
  • Regardless of how the buyer pays, payouts are initiated Monday through Friday, within 2 business days of when the buyer pays for the item/s. 
  • Payouts are made to your Payoneer account in US dollars. Payoneer will then transfer the funds to your nominated bank account in INR currency.
  • eBay will email you when your buyer has paid and it’s time for you to ship your order (you can also check your eBay account for updates). 
  • eBay will deduct the relevant transaction fees from the confirmed buyer payment.
  • The funds from that sale, less applicable transaction fees, will then be sent to your Payoneer Account (within 2 business days). 
  • Payoneer will then transfer the funds to your nominated bank account in the INR currency.

Is Payoneer an Indian or international payment services company?

  • Payoneer was founded in 2005 and is head quartered in New York, USA, and has regulatory licences in place for all geographies that it operate in. 
  • In India, Payoneer has RDA (Rupee Drawing Arrangement) and OPGSP (Online Payment Gateway Service Provider) license from the Reserve Bank of India.

Is it compulsory to register for Payoneer? Are there other options available to receive payments?

  • With eBay Managing Payments, as a seller on eBay you do not have the option to choose any other payment method through which you want to receive the payments, other than through Payoneer.
  • Also, you cannot offer any other payment methods to your buyers.
  • Registering for Payoneer is one of the mandatory steps to complete your eBay seller registration to sell your items and receive payments.

What do my buyers experience with eBay Managed Payments?

With eBay Managed Payments, buyers can use a variety of payment methods such as credit and debit cards, Apple Pay, Google Pay, PayPal, and other locally accepted forms of payment depending on the listing site*. They can also save and store their card information for future use. Their experience will be similar to that of other online retailers.

*Listings made on ebay.com.hk, ebay.com.my, ebay.ph, and ebay.com.sg will not be provided with these payment options.

Can buyers from outside of the United States purchase from me when eBay manages my payments?

Most non-US buyers can shop and pay on the ebay.com site as they do today. In most cases, the non-US buyer can pay using their locally supported forms of payment.

Can I opt out of this process and receive payments like it was earlier i.e. via PayPal?

  • eBay Managed Payments is the only option to receive payments on eBay wherein registering for Payoneer is mandatory.
  • As a seller you cannot choose other ways to receive payments. Irrespective of how your buyer makes payments, the confirmed payments would be transferred to your Payoneer account post-deduction of eBay’s fees. Payoneer would then in turn transfer those payments to your nominated bank account.

Selling Fee & Invoice

How much does it cost to sell on eBay?

Whenever you list an item or make a sale, you will be charged fees by eBay. eBay’s fees can loosely fall in to 2 major categories:

  • 1) Mandatory Fees:
    • Insertion Fees – When you list an item on eBay, you may be charged a listing (or insertion) fee. You will receive 250 Zero Insertion Fee listings every month on ebay.com site. You will be charged US$ 0.35 for each listing once the 250 Zero Insertion Fees have been used up.
    • Final Value Fees – eBay charges Final Value Fees when your items sell. This fee is usually paid at the end of the transaction and is calculated as a percentage of the total amount of the sale.   The total amount of the sale includes the item price and shipping service selected by the buyer, sales tax, and any other applicable fees plus a fixed order fee of US$0.30 per order. Also note that additional international fees and currency conversion charges may apply depending on your eBay registered address. 
      • Example:
      • For an Auction-style listing (international fees & currency conversion charges not added in this example) : 
        • You’re selling the latest version of a smartphone in a used condition with a 10-day auction duration. You select a starting price of $199, with a “Buy It Now” price of $400, and you offer free shipping.
        • You’ve already used your allocation of zero insertion fee listings this month. You are meeting our performance expectations.
        • The item sells immediately for the Buy It Now price of $400. So since you aren’t charging the buyer for shipping or any other costs, $424 is the total amount of the sale (includes 6% sales tax).
        • Your total fees for this item:
          • Insertion fee – $0.35
          • Final value fee (12.55% of $424 + $0.30) – $53.51
          • Total fees – $53.86
          • You make $346.14, or approximately 87% of the sale price, not including shipping costs.
  • 2) Optional Fees

These fees will apply depending on the eBay services you select. These include (but are not limited to):

  • Optional Listing Upgrades – Optional upgrades help your listings to stand out. You’ll pay a fee for these, regardless of whether your item sells or not.
  • eBay Stores Fees – When you have an eBay Store Subscription, you get more listings with Zero Insertion Fees and pay lower Final Value Fees, compared to selling without an eBay Store. Depending on the store level chosen, you would be charged the Subscription Fee monthly.

Promoted Listing Fees – If you choose to promote your listing via an advert (ad), you will pay a fee for the ad (which is a percentage of a sale price) when a customer clicks or taps on your ad and then buys the item within 30 days. You will only be charged the Promoted Listing Fee for the ad if your item sells.

How do I pay for the eBay fees?

With eBay Managed Payments, your selling fees and other charges are deducted automatically from your available funds before your funds are paid out to you.

Will eBay charge a Payment Processing fee?

No, instead of paying a separate fee for payment processing to a third party, we will be charging one simple and easy to calculate Final Value Fee rate.

Where can I see the fees I’ve paid?

  • You can find a record of your fees and credits in your monthly Financial Statement, or by downloading a Transaction Report. These are both available in Seller Hub. 
  • Your Financial Statements are also available in the “Payments” section of Seller Hub, under the “Account” tab in My eBay.

Why is the Final Value Fee calculated on the total amount of the sale, including tax?

  • Our goal is to create a simpler, more streamlined fee structure. 
  • Previously, for each sale you had to pay a separate “payment processing fee” to a third-party based on the total amount of the sale, including tax. 
  • Now, the new Final Value Fee is calculated on the total amount of the sale, inclusive of tax via eBay. Unlike third-party payments processors, in the event of a full refund or cancellation, the variable percentage portion of the final value fee will generally be returned to the seller, while eBay will retain only the per order fee of US$0.30.
  • Please note that the tax rate used to calculate the Final Value Fee is based on the buyer’s location, – not the seller’s location.

Why is eBay charging an International Fee?

These fees reflect increased costs associated with international transactions. 

Why are you charging me an International Fee and a Seller Currency Conversion Charge? Those feel like the same thing?

  • The International Fee is for facilitating the transaction over international borders.
  • The Seller Currency Conversion Charges relates to foreign exchange rates applicable to the conversion of currencies.
  • An international transaction may not incur a currency conversion charge, and vice versa.

Will I still get a monthly invoice for unpaid fees?

  • With eBay Managing Payments, your fees will be automatically deducted from your available funds. Hence there would no additional invoices sent to you to be paid
  • However, you can check the invoice details in your Seller Hub  – Payment Tab.

What is the International Fee for sellers with registered address as India?

Click the link below to know details of the International Fee for eBay global sellers (excluding EU Unsited) – https://www.ebay.com/help/selling/fees-credits-invoices/international-fees-ebay-global-sellers?id=5224

Seller Performance

How is my seller performance calculated on eBay?

What are the different seller levels on eBay?

Based on your seller account performance, you will be given a   seller level which can be:

  • eBay Top Rated: this means that you are one of the best sellers on eBay, providing an exceptional quality of customer service as well as meeting the minimum sales requirements for this level. 
  • Above Standard: this means that you are meeting our minimum standard for sellers and are looking after your customers well.
  • Below Standard: this means that you are not meeting one or more of our minimum requirements for customer service quality.

How are these levels assigned and when is my performance evaluated?

Your seller level is assessed on the 20th of each month based on:

  • Your sales history; and
  • Quality of service you have provided to your customers.

How can I check my seller level in my eBay account?

What factors impact my seller levels and performance?

Transaction defect rate, cases closed without seller resolution, late shipments, and tracking validation impact your seller level and performance.

What is the standards / criteria that will decides my seller level?

Seller leveleBay Top Rated(% of Transactions in past 3 months)Above Standard(% of Transactions in past 3 months)Below Standard(% of Transactions in past 3 months)
Transaction defect rate0.50%2%Above 2%
Closed Cases without seller resolution0.30%0.30%Above 0.30%
Late shipment Rate3%7%Above 7%
Tracking uploaded on time and validated95%NANA

What are the requirements for becoming an eBay Top Rated Seller?

  • To become a “Top Rated Seller”, you must meet the following guidelines:
  • an eBay account that’s been active for at least 90 days.
  • 100 or more transactions and $1,000 in sales during the last 12 months with US buyers.
  • a defect rate less than or equal to 0.5%, with three or fewer defects from unique buyers.
  • cases closed without seller resolution less than or equal to 0.3%, with two or fewer cases.
  • a late shipment rate less than or equal to 3%, with five or fewer late shipments.
  • tracking uploaded within your stated handling time, and carrier validation for at least 95% of transactions to US buyers.
  • Once you meet these requirements, we will be automatically upgrade you to the Top Rated seller status at your next evaluation.

What are “Service Metrics” and “Peer Benchmarks”?

  • Service Metrics provide you with data on the percentage of your transactions that result in ‘Item Not As Described’ return requests and ‘Item Not Received’ requests from buyers. 
  • Peer Benchmarks are an indicator of how you are doing in these areas compared to other sellers who sell similar items.

How often does eBay calculate Service Metrics?

Service Metrics are evaluated on the 20th of each month.

  • Sellers with 400 or more transactions during the last 3 months: You will be evaluated on your transactions over that three-month period.
  • Sellers with fewer than 400 transactions during the last 3 months: You will be evaluated on your transactions over the previous 12-month period.

Where can I see my Service Metrics?

You can monitor your Service Metrics and Peer Benchmarks on your service metrics dashboard in Seller Hub.

  • Click on “Performance Tab” in Seller Hub
  • Under “Performance Tab”, click on “Service Metrics”

What do Service Metrics include?

Service Metrics Include:

  • How often you receive return requests for “Items Not As Described”.
  • How often you receive buyer requests for “Items Not Received”.
  • Peer Benchmarks comparisons of those rates to similar sellers.
  • Insights into why your buyers are making “Item Not As Described” or “Items Not Received” requests.
  • Tips to help reduce rates of these requests.

What are the consequences for “Very High Rates” under Service Metrics?

If you are evaluated as being subject to “Very High Rates”, the following may apply to your listings on the eBay sites and in the categories or shipping categories where the Very High evaluation applies:

  • Item Not As Described: An additional 5% Final Value Fee will apply to listings in the categories where you are currently evaluated as Very High. 
    • Note: This additional 5 % Final Value Fee is calculated on the total amount of the sale, including shipping.
    • Final Value Fee Discounts, including Top Rated Seller discounts, do not apply to this additional fee. See our selling fees article for more information on how final value fees are calculated.
  • Item Not Received: Time automatically added to buyer-facing delivery estimates for the shipping categories where you are currently evaluated as Very High.

These consequences will not be applied once your rating improves, and you are no longer evaluated as being subject to “Very High Rates”.

What does DSR (Detailed Seller Rating) mean?

  • The Detailed Seller Rating bar chart shows you how buyers rated your performance in four specific areas for the past 30 days i.e Accurate Description, Reasonable Shipping Cost, Shipping Speed and Communication. 
  • The chart can help you determine areas where you can improve customer service to increase sales, earn discounts, or other benefits.

How is Feedback Score calculated?

  • A Positive Feedback percentage is calculated based on the total amount of positive and negative feedback that have been received for transactions in the last 12 months.
  • This will exclude repeat feedback from the same buyer for purchases done within the same calendar week.
  • Neutral Feedback is not taken into account and has no impact on the Feedback Scores but that does not mean they should be overlooked when sellers are trying to improve their customer services.

The Neutral/Negative Feedback Score received is unfair. What do I do now?

If you feel that the Neutral/Negative Feedback Score received is unfair, you can either:

  • Send a feedback revision request to your buyer to revise their feedback. However, make sure that you have communicated with the buyer and resolved their concerns first; or
  • If you have evidence to prove that the feedback is unfair, you can appeal to eBay to have it removed. Keep in mind that an appeal for removal of a Neutral/Negative Feedback Score needs to be done within 90 days from the date the buyer has left you the feedback.

eBay Store

Why should I get an eBay Store?

Subscribing for an eBay store opens up access to more free listings and various tools that will help you succeed in your business. 

Crucially, all your listings will appear in one place – so for each buyer that visits, you have a greater chance of making multiple sales . Subscribing for an eBay store will allow you to enjoy several key benefits:

  • Save on additional free listings & get lower Final Value Fees. 
  • Drive buyer traffic to your listings.
  • Enjoy access to various tools that will help to optimize your listings and build your business.
  • Take “Time Away” without losing sales.
  • Get “Free Access**” to the “Research Tool” – sourcing insights – ** Only applicable to Basic, Premium, Anchor and Enterprise Stores. 
  • Create your own brand and get a unique URL for your store to keep up with regular & new buyers.

Can I have multiple stores on one eBay account?

  • No, one eBay account can have only one eBay store.
  • Hence it is important for you to decide on the type of store and the eBay site on which you would want to open your eBay store.

What are the different store subscriptions available?

Store Subscriptions and their levels vary depending upon the eBay site that you choose to open your eBay store on. 

Below are the Store Subscription levels for eBay USA.:

  • Starter Store
  • Basic Store
  • Premium
  • Anchor
  • Enterprise

How do I determine the best eBay Store Subscription for me?

  • If you currently sell less than 50 items each month you probably don’t need an eBay Store Subscription. As you sell more items, you may want a place to organize and manage your inventory on eBay.
  • Consider these general guidelines to determine the best Store Subscription for your needs.
    • Starter Store: Best for sellers who have a handful of products and want a storefront to brand and promote their business.
    • Basic Store: Unlocks more Zero Insertion Fee listings, Final Value Fee Discounts, and offers a coupon for eBay-branded shipping supplies each quarter.
    • Premium Store: If you have an extensive product assortment, a Premium Store Subscription gives you substantially more Zero Insertion Fee listings. Anchor or Enterprise Store: For high volume sellers who have an extensive product catalog or are running a business that would benefit from dedicated customer support.

How do I set up my eBay store Subscription?

First, decide what subscription level you want: Starter, Basic, Premium, Anchor, or Enterprise. When you have chosen your package, here’s how to open your store:

  • Go to Choose a Store Subscription.
  • Find the eBay Store type you’d like to subscribe to and choose Select and review.
  • Select the subscription term (yearly or monthly) and enter a name for your eBay Store. Select Submit order to purchase the eBay Store subscription.

How many store categories can I have?

  • For more information about “store categories” visit: Store Categories
  • You can organize your listings using up to 300 store categories. Your Store category total includes the sum of all level 1, level 2, and level 3 categories. 
  • For example, you could have 300 level 1 categories or 30 level 1 categories with 10 subcategories each. 
  • Please note: eBay automatically creates a default level 1 category named “Other Items” that can’t be edited and does count toward the 300 category limit.

How do I create a category in my eBay store?

  • Select the Store tab in Seller Hub.
  • Select the Store Categories menu on the left-hand side.
  • Select Add Categories to add up to 5 categories at once that best fit the items you’re selling.
  • Select Save.

How can I make changes to my Store?

You can change your logo, Store name, About, and more at any time by going to the Edit Store link.

Can I customize my eBay Store?

Yes, you can add your logo, a billboard image and a description to give your store a more professional finish. Learn how to customize your store.

What are the fees for eBay Stores?

  • When you first subscribe, you will choose between automatic monthly or yearly renewals. For either option, we charge the subscription fee on a monthly basis. 
  • Keep in mind that the store subscription levels & applicable fees vary from site to site. Mentioned here is the store fee structure for eBay.com
Store TypeMonthly renewal (US$)Yearly renewal (US$)
Starter$7.95$4.95
Basic$27.95$21.95
Premium$74.95$59.95
Anchor$349.95$299.95
EnterpriseCurrently unavailable$2,999.95

How do I close my eBay store?

If you no longer want to keep your eBay Store open, we can help you close it. Before deciding to close your store, keep in mind:

  • If you’re going to be away for a while, you can put your eBay Store on vacation instead of closing it.
  • You can change your subscription level if your business’s needs have changed
  • All your current auction-style listings will remain active until their ending date is reached or until your items are sold. Active fixed price listings may be subject to standard fees after you close your eBay Store

You are subject to the Terms of Service you agreed to when you signed up for eBay Store

Can I change my Store Subscription level?

Yes. You can get lower fees and additional business tools by upgrading your store to a higher level, or change your renewal cycle to a yearly subscription, if you currently have a monthly subscription. Learn how to change your Store Subscription level.

Advertising

What ad types are available on eBay?

eBay Advertising connects you with more buyers around the world with simple to use, high-performing solutions to promote your listings and eBay store.

You can set up three different types of advertising campaigns:

  • Promote your listings — Drive sales by putting your listings in front of relevant buyers with access to ad placements
  • Promote your store — Attract interested buyers to your store with targeted ads showcasing your top inventory
  • Promote offsite — Highlight your eligible listings on popular external channels, like Google

You can access these advertising tools from the Advertising tab in Seller Hub. Once a campaign is active, you can monitor and update your campaign on the Advertising dashboard.

How do I promote my listings?

You can promote your listings from the Advertising tab in Seller Hub. After creating a new campaign for promoting your listings, you’ll choose a campaign strategy.

A campaign strategy determines how your listing will be promoted and how you'll be charged. When you promote your listings, there are two campaign strategies to choose from to fit your unique business needs:

  • Priority campaign strategy
  • General campaign strategy

What are Promoted Listings & who can use them?

Promoting your listings helps your items stand out among billions of listings across eBay and reach more buyers to drive more sales. eBay offers promoted listings campaign strategies for every type of seller.

When you promote your listings, there are two campaign strategies to choose from to fit your unique business needs: the priority strategy and the general strategy.

Priority campaign strategy

The priority strategy helps your listings reach highly motivated buyers through priority access to ad placements and advanced targeting controls. Only pay for clicks on your ads through the priority campaign strategy so you can drive more sales.

General campaign strategy

The general strategy can increase the visibility and awareness of your listings with general access to ad placements so you can reach more buyers. You’ll only pay when your item sells through a click on your ad.

What is the difference between the general and priority campaign strategies?

A campaign strategy determines how your listing will be promoted and how you'll be charged. 

The priority strategy helps you reach highly motivated buyers with priority access to ad placements and advanced controls — like keyword targeting — to help you drive sales.

When you promote your listings using a priority strategy, your campaign will use a cost-per-click (CPC) model. You’ll only pay for clicks on your ads and the cost for each click is based on a second price auction, which means the fee charged will be determined by factors like listing quality, keyword relevance, your bid amount, competition from other sellers, and a reserve price (the minimum amount we've determined a click is worth, taking item quality, competition, seasonality, and marketplace thresholds into consideration).

The general strategy provides you with increased visibility of your listings with general access to ad placements with standard controls to help you reach more buyers.

When you promote your listings using a general strategy, you only pay when your item sells. The amount you pay is determined by an ad rate, or the percentage of an item's total sale amount (including item price shipping, taxes, and any other applicable fees) that is charged when a buyer clicks on and then purchases any of your items promoted using a general strategy within 30 days.

How much do Promoted Listings cost?

When you promote your listings using a priority strategy, your campaign will use a cost-per-click model and you’ll only pay for clicks on your ads.

When you promote your listings using a general strategy, you only pay when your item sells. The amount you pay is determined by an ad rate, or the percentage of an item's total sale amount (including item price shipping, taxes, and any other applicable fees) that is charged when a buyer clicks on and then purchases any of your items promoted using a general strategy within 30 days.

What are priority ad fees based on?

Priority ad fees are based on your bid, the level of competition for queries in which your ad appears, and the clicks your ads have received.

For each campaign, the total ad fees charged each day for clicks on your priority ads cannot exceed the daily budget you set each day.

Learn more

What are general campaign ad fees based on?

You are only charged for items promoted with the general campaign strategy when a buyer clicks on your promoted listing ad and purchases any of your promoted items within 30 days. (A click is when a buyer clicks through to your item page from your ad, or clicks the Add to Watchlist heart symbol on your ad.) This means you only pay when you sell.

The fee you are charged is based on the ad rate you set for each listing. An ad rate is a percentage of an item's total sale amount (including shipping and any other applicable fees or taxes).

Learn more

Where do Promoted Listings appear?

Priority campaign strategy: Your bid amount is a factor in determining how frequently your listing appears in placements across eBay. The more competitive the bid, the more likely your listing appears in an eligible ad slot.

General campaign strategy: By default, all listings in general campaigns are eligible to appear in external sponsored placements. Those ads may preempt other eBay-funded marketing efforts we may take on your behalf.

Will I always be charged my full daily budget using the priority campaign strategy?

No. The daily budget is the maximum amount that you're willing to spend on a single priority campaign per day. Some days you may spend less than your daily budget, but you will never be charged more than the amount you choose. Once your campaign has reached its daily budget, your campaign will stop serving ads until the next day, when the daily budget resets. Any unused daily budget will not roll over to the next day.

Learn more

What if someone looks at my my listing promoted using a general strategy but doesn't buy the item right away?

If a buyer clicks on your promoted listing and purchases any of your promoted items within 30 days of the click, you will be charged an ad fee.

Am I charged multiple fees if a buyer clicks on my listing promoted using a general strategy multiple times?

No. You are charged the fee that applied when the buyer last clicked on your promoted listing within the 30-day window.

What fee am I charged if I revise my my listing promoted using a general strategy and change the ad rate?

It depends. We define the sale of a promoted item that is different from the item originally featured in the ad that the buyer clicked on as a Halo Item sale. A Direct Sale is when a buyer purchases the same item that was featured in the general ad they originally clicked on within 30 days.

For Halo Item sales, you will only be charged an ad fee if the purchased item is actively promoted with the general strategy in any campaign at the time of the sale, and you will be charged the ad rate of the sold item. For Direct Sales, we measure the 30-day sales attribution window from the click closest to the sale and charge based on the ad rate in effect at the time of that last click.

The ad fee for Halo Item sales will be calculated based on the ad rate in effect for the sold item at the time of the sale.

What are a Promoted Listings “Recommended Listings”?

When you promote your listings using a priority strategy, recommended listings are those that have the most potential to drive sales based on eBay's historical data.

Do my Promoted Listings appear internationally?

Listing promoted using a general strategy may appear in prominent placements across the eBay network, including the search results page and product pages.

The eBay network is a group of sites where your promoted listings could be featured, including eBay and partner sites across the internet.

Your promoted listings may appear in sponsored placements off eBay, including search engines, to help drive traffic to your listings when buyers are actively searching and shopping across the internet.

Can I use Promoted Listings in combination with Discounts Manager and/or Best Offer?

Yes. You can promote any eligible listings that have a Discounts Manager offer or a Best Offer on the particular listing.

Can I promote the same listings via general and priority campaigns?

Yes. You can promote the same listings through general and priority campaigns. Listings can simultaneously be in multiple priority campaigns but can only ever be in one general campaign at a time.

How is Promoted Stores different from Promoted Listings?

While Promoted Listings help buyers discover your listings, Promoted Stores drives traffic to your eBay store and helps buyers discover your brand with ads that can feature multiple listings.

Promoted Stores is an advertising solution that allows you to easily launch eye-catching ads that drive interested buyers to your eBay store. These ads highlight a coupon or category of items in your store and contain your store’s name, logo, a headline, a link to your store, and several of your top performing listings.

Where can my Promoted Stores ads appear?

Your ads can appear in places like the top of search results or listing pages. eBay is constantly looking to improve the experience of Promoted Stores so it may expand to other placements in the future.

How am I charged for using Promoted Stores campaign?

The cost for each click is based on a second price auction, which means the fee charged will be determined by factors like historical performance on eBay, your bid amount, other sellers' bids, and a reserve price (the minimum amount we've determined a click is worth, taking competition and marketplace thresholds into consideration).

Learn more

What is eBay Promoted Offsite?

Promoted Offsite is an advertising solution that lets you easily promote all of your eligible inventory on external channels, like Google. Reach new buyers and increase external traffic with easy to launch ads that are shown to buyers who start their shopping journey off of eBay.

This puts your items in front of buyers actively searching for what you offer, even if they aren't on eBay yet. When buyers click your ads, they land directly on your eBay listing page, where they can see item details and make a purchase.

Campaign setup is simple: Set a budget, name your campaign, and pick the dates you want your campaign to run. Once you launch a campaign, eBay handles the rest, optimizing your ads for success.

Where can my Promoted Offsite ads appear?

Your listings can appear as an ad on external channels, like Google. We are constantly looking to improve the experience of Promoted Offsite so we may expand to other placements in the future.

How am I charged for clicks on my ads?

Your listings can appear as an ad on external channels, like Google. We are constantly looking to improve the experience of Promoted Offsite so we may expand to other placements in the future.

Which listings are eligible for Promoted Offsite?

Only fixed price listings are currently eligible for Promoted Offsite. Auction listings are not eligible at this time. Some channels may require fixed or free shipping. Placement eligibility is subject to the external channels' policies and requirements.

What is Discounts Manager?

  • It’s a quick and simple tool to use that allows you to market your products like a professional.   
  • With Discounts Manager, you can create various promotions for “Fixed Price Format” listings and draw your buyers’ attention to a set of items by offering discounts on those items’ regular sales price.

What is the cost of creating promotions on eBay?

Discounts Manager is included for free with any Store Subscription.

Where can I find the option of Discounts Manager?’

  • You will be able to find it in the Marketing Tab of Seller Hub.
  • If you have a Store Subscription, then you can use Discounts Manager.

What are the various types of discounts I can offer on eBay?

You can create different types of promotions such as Order size discounts, Sale Event, Shipping discounts, Coded Coupons & Volume Pricing. Click here to learn more.

How do I know if I created my offer correctly?

  • The easiest way to make sure the discount is set up the way you want, is to preview the offer. 
  • To preview the offer, click the More tab under the discount. 
  • You can preview the link for any scheduled discounts and to review any possible issues. If the discount is live, you can also view the targeted URL link. This link will allow you to see the offer as a buyer would.

How do I use Sale Event?

  • Go to Marketing in Seller Hub.
  • Select Discounts on the left side of the page.
  • Select Create discount.
  • Choose Sale event.

Once I create a sale event, where can buyers see my discounted listings?

Buyers may see a special strike-through price and sale logo in the following places:

  • View Item Page (plus a Free Shipping logo if offered).
  • Similar items promoted on the bottom of other sellers’ View Item Pages.
  • Seller Email Marketing (plus a Free Shipping logo if offered).
  • eBay Stores Promotion Boxes.
  • In-Store search (this is the search within a particular store).
  • Items I’m Watching (if the item has gone on sale after it was added to the buyer’s watch list).
  • Items I’m Watching Ending Soon Email.
  • In all other areas, the “Sale Price” will be displayed as the BIN (Buy It Now) price (including in the main eBay search results).

What is the eligibility criteria for creating Discounts within Seller Hub?

For items to be eligible for Seller Hub Discounts, your listing must be in fixed-price format with Buy It Now pricing.

Will the discount end when my quantity runs out? What happens when I add more quantity?

The discount will remain active on your discount dashboard, however if the item does not have quantity, we will not show the item in the discount. Once the item has active quantity it will show in the discount again.

What are Coded Coupons?

  • The Coded coupons tool gives you the ability to create discount codes that your customers can apply at checkout
  • Coded coupons are available to eBay Store subscribers on the Seller Hub Marketing tab
  • You can share coded coupons publicly (on ebay.com) or privately through your own marketing channels

What should I do if I want my offers to appear on other sites as well?

  • If you do a large amount of cross border trade and would like your offers to appear on other sites, you will have to create them separately on those sites.
  • Note: Offers will only appear on the eBay site where you used Discounts Manager.