Promote your eBay store with eye-catching ads that highlight your top inventory or coupons. If a buyer clicks on a listing image on a Promoted Stores ad they are directed to the listing page to view the item and make a purchase. If a buyer clicks anywhere else on the ad, they are taken to either a specific category page or a sale page on your eBay store, depending on whether the ads are highlighting a category of items or a coded coupon.
And here you can find answers to the most frequently asked questions about Promoted Stores. Learn how to become eligible for Promoted Stores, where your ads can appear, how you can measure the performance of the Promoted Stores campaigns, and much more.
Promoted Stores FAQs
How can eBay help me promote my store to potential buyers?
Promote your store with ads that showcase one of your categories or coupons. These eye-catching ads highlight your top, relevant inventory to buyers and can include your store name and logo.
How is Promoted Stores different from Promoted Listings?
While Promoted Listings helps buyers discover your listings, Promoted Stores drives traffic to your eBay store and helps buyers discover your brand with ads that can feature multiple listings.
Where can my ads appear?
Your ads can appear in places like the top of search results or listing pages. We are constantly looking to improve the experience of Promoted Stores so we may expand to other placements in the future.
How does eBay determine which listing images will appear in my ads?
Your top performing listing images are selected for your ads and are personalized for each buyer based on relevance to their search keywords or the specific subcategory the buyer is shopping in. The buyer's past shopping history on eBay may influence the listings that are selected.
How is it determined if my ad will be shown?
Whether or not your ad is displayed to a buyer depends on the amount you bid for each keyword/subcategory and a variety of relevance factors. These relevant factors include attributes of the eBay pages the buyer visits and the items displayed, the categories and keywords you target, their location relative to your items, account information they provide to us, and eBay marketplace shopping activity, which may include their shopping experiences with eBay.
How can I promote my store with a category?
If you select to promote your store with a category, in the dropdown menu in your Advertising dashboard you’ll see a list of all the eBay categories that have active listings in your store. Select a category you would like to highlight in your Promoted Stores ads. You can only select one category per campaign, but you can create as many campaigns as you’d like.
eBay may make occasional updates to our category structure. Your campaign will automatically adjust to reflect any category structure updates.
How can I promote my store with a coupon?
If you select to promote your store with a coupon, in the dropdown menu in your Advertising dashboard you’ll see a list of all your active, public coupons. Select a coupon you would like to highlight in your Promoted Stores ads. You can only select one coupon per campaign, but you can create as many campaigns as you’d like.
How do I set an effective bid for my keywords or sub-categories to improve my ad visibility?
The bid amount you set for each keyword or sub-category is important in determining if your ads are shown to buyers. A higher bid can improve the competitiveness of your campaign.
Here are some tips on setting your bids:
- Use the suggested bid to keep your bids competitive
- Regularly monitor performance after you launch your campaign to optimize your campaign
Suggested bids
Suggested bids are designed to help you select a competitive bid for your sub-categories and keywords. They are derived from a variety of factors, including historical bid averages for sub-categories and keywords. Using suggested bids can help increase the likelihood of your ad being shown to buyers.
Note that suggested bids can fluctuate depending on marketplace dynamics. Please be sure to regularly monitor your performance so you can continue to optimize your campaigns.
Tip: Use suggested bids to take the guesswork out of setting up your campaign.
How am I charged?
The cost for each click is based on a second price auction, which means the fee charged will be determined by factors like historical performance on eBay, your bid amount, other sellers' bids, and a reserve price (the minimum amount we've determined a click is worth, taking competition and marketplace thresholds into consideration.)
For example, if Seller A had the highest bid at $0.75 and Seller B had the second-highest bid at $0.50, and both items are of equal quality, Seller A wins the auction. The amount that Seller A will pay per click will be between $0.50 and $0.75, but will never be more than $0.75.
How do I measure the performance of my Promoted Stores campaigns?
For detailed metrics on how your campaign is performing, go to your Advertising dashboard.
From here you can monitor:
- Impressions
- Clicks
- Quantity sold
- Sales
- Ad fees
- Return on Ad Spend (ROAS)
- Store views
- New to store
You are able to download performance reports for your campaigns from the Campaign dashboard and campaign details page.
How do I become eligible for Promoted Stores?
To use Promoted Stores, you must meet certain eligibility criteria. Some of these criteria include being an Above Standard or Top Rated seller, having recent sales activity, and having an active store subscription.
If you’re not a store subscriber, you can explore the benefits of having a store and how to create one here.