Promoted Offsite FAQ

Promote your listings externally through Promoted Offsite. Attract new buyers off eBay and increase your listings’ visibility. With the ability to further promote your listings on popular external channels, you can capture a wider audience of interested buyers and drive more traffic to your listings.

Your listings can appear as an ad on external channels, like Google. We are constantly looking to improve the experience of Promoted Offsite so we may expand to other placements in the future.

Promoted Offsite uses a dynamic cost-per-click model and automatically adjusts for each listing on a daily basis. Your target daily budget determines how much you could be charged per month for clicks on your ads.

The cost-per-click is determined using a variety of factors including historical cost-per-click averages that eBay’s external channel partners have charged for your listing, or similar listings, as well as a service fee. During the initial campaign learning phase, expect CPCs to fluctuate as the system optimizes for performance.

For each campaign, the total ad fees charged for Promoted Offsite cannot exceed the monthly budget.

When you choose to run a campaign, we’ll calculate your monthly budget as 30.4 multiplied by your target daily budget. Over the course of your campaign, you won’t be charged more than this total budget per calendar month.

• eBay may spend above your daily budget up to two times when there's increased interest in your products, to help you capitalize on these opportunities. However, you can rest assured that your campaign won’t exceed your monthly budget
• We closely monitor the marketplace to identify fluctuations in demand for your products, so when we notice an increase in buyer interest, we may spend more than your target daily budget to help you capitalize on these opportunities
  • If you end a campaign early, you may be charged up to 2x your target daily budget on a daily basis. This is because the campaign may not have had the chance to average out the budget over time
  • However, you can rest assured that your average over the course of your campaign won’t exceed your monthly budget. For example, if your target daily budget is $10 for a continuous campaign, you won’t be charged more than $304 per calendar month (30.4 multiplied by your target daily budget.) Your daily spend may vary from $0 to $20, but your monthly spend won’t exceed $304
  • Sales will be attributed within a 30-day window of a click on your ad

Note the following when changing your target daily budget:

• If you make a change, your daily spending limit will be based on the highest target daily budget that you chose for that day. This means that for most campaigns you will never be charged more than 2 times your highest target daily budget on that day. For example, if your daily budget is originally set to $15 but you change it to $10, you may still be charged up to $30 for that day because it uses the highest target daily budget on that particular day
• When you change your budget, your spend for the rest of the month won’t exceed your new average target daily budget multiplied by the remaining days in the month
• Ad fees are shown in your Payments tab in Seller Hub, or the transactions page in My eBay

Only fixed price listings are currently eligible for Promoted Offsite. Auction listings are not eligible at this time. Some channels may require fixed or free shipping. Placement eligibility is subject to the external channels' policies and requirements.

Once you've created a Promoted Offsite campaign, your listings can appear on active external channels through that campaign and will be excluded from the Promoted Listings campaigns on those channels.

For detailed metrics on how your campaign is performing, go to your Advertising dashboard. 

From here you can monitor: 

• Impressions
• Clicks
• Click-Through-Rate (CTR)
• Ad fees
• Sales
• Sales conversion rate
• Return on Ad Spend (ROAS)
• Under the Performance tab, download and review your listing quality report

You can review impressions, clicks, sales, sales conversion rate, and ROAS in the Advertising dashboard.