eBay invites you to create your Promoted Listings Advanced (PLA) campaigns! When you click on the Seller Hub campaign participation link within 00:00 on April 1, 2024 and 23:59 on June 30, 2024 (UTC +8.00), and successfully set up a Promoted Listings Advanced campaign, you can enjoy a 75% off on the PLA advertising fee*, up to $200 per eBay account.
Promotion is limited to eBay USA, eBay UK, eBay Germany, eBay Australia.
This promotion is only available to eBay accounts and designated eBay sites that have received invitations.
To participate in the promotion, invited eBay accounts will have to (1) confirm their eligibility and relevant information in Seller Hub, and (2) click on the promotion participation link.
How can I participate in the Promoted Listings Advanced (PLA) Promotion?
If you fulfil the Incentive Criteria during the Promotion Period, eBay will make an incentive payment to you (the “Incentive”) equivalent to 75% off the applicable Promoted Listings Advanced Advertising Fees (up to $200 per eBay account).
To qualify for the Incentive, you have 2 ways to activate it:
1. Click the below links to activate the promotion for your market directly:
- USA: https://mktg.ebay.com/offer/signup/1013534/SHIGQJOV2Fo
- UK: https://mktg.ebay.co.uk/offer/signup/1013535/25vNfwkQBSU
- Germany: https://mktg.ebay.de/offer/signup/1013536/FDqSecuy0k4
- Australia: https://mktg.ebay.com.au/offer/signup/1013537/oLhuwUux3m0
2. Go to Seller Hub
Go to: Seller Hub > Overview > Promotional Offers > click Activate
![PLA_promo_1.png](/ebayhub_media/images/PLA_promo_1.width-800.png)
Upon clicking the Activate button, the promotion shall be promptly initiated, and you'll be directed to a page that allows you to set up your Promoted Listings Advanced (PLA) campaign.
![popap.png](/ebayhub_media/images/PLA_promo_2_upd.width-800.png)
Inside the Promotional offers box, the budget status could also be found if the Seller has already opted into the promotion.
![PLA_promo_3.png](/ebayhub_media/images/PLA_promo_3.width-500.png)
(All images are for the illustrative purposes only.)
At all times during the Promotion Period, you must ensure that:
- You are not flagged with a critical violation of any eBay Policy; and
- You maintain an “Above Standard” eBay seller status.
Pay attention to the suggestions below to increase the efficiency of your PLA campaigns:
- Set the campaign date as “continuous”;
- Set daily budget to at least US$20/£20/€20/AU$20 (corresponding to eBay US/UK/DE/AU site);
- Adopt high-potential and new listings;
- Use smart targeting first;
- Combine with manual advertising, accurately locate keywords with good performance (e.g. high Return on Ad Spend (the “ROAS”), high conversion rate, high click-through-rate, etc.)
Key Definitions
In this Promotion, the following words and phrases shall have the following meanings:
“eBay Policies” means any and all policies maintained by eBay in connection with its business, as may be amended from time to time.
“HIPO Region” means Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Barbados, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, British Virgin Islands, Brunei Darussalam, Bulgaria, Burkina Faso, Burma, Burundi, Cambodia, Cameroon, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, Colombia, Comoros, Congo, Democratic Republic of the, Congo, Republic of the, Cook Islands, Costa Rica, Cote d Ivoire (Ivory Coast), Croatia, Democratic Republic of the, Cyprus, Czech Republic, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Islas Makvinas), Fiji, Finland, French Guiana, French Polynesia, Gabon Republic, Gambia, Georgia, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guernsey, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hungary, Iceland, Iraq, Israel, Jamaica, Jan Mayen, Jersey, Jordan, Kazakhstan, Kenya Coast Republic, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, South, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Moldova, Monaco, Mongolia, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands Antilles, New Caledonia, Nicaragua, Niger, Nigeria, Niue, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Portugal, Puerto Rico, Qatar, Romania, Rwanda, Saint Helena, Saint Kitts-Nevis, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Seychelles, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, Sri Lanka, Sudan, Suriname, Svalbard, Swaziland, Sweden, Tahiti, Tajikistan, Tanzania, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Arab Emirates, Uruguay, Uzbekistan, Vanuatu, Virgin Islands (U.S), Wallis and Futuna, Western Sahara, Western Samoa, Yemen, Zambia, Zimbabwe, Reunion, Montenegro, Serbia.
“Promoted Listings Advanced Advertising Fees” means the level of competition for queries in which your ad appears and the clicks your ads have received based on your bid. For each campaign, the total ad fees charged for Advanced ads cannot exceed the daily budget you set each day.
“Promotional Offers Tab” means the box in your Seller Dashboard labelled with “Promotional Offers”, this being a tool for eBay sellers to manage promotions to encourage sales and growth for their business.
“Seller Hub” means a centralized hub for seller account management, providing an overview of sales performance, listing activity, and alerts for any issues or necessary actions.
Incentive Payment
Please note the following in relation to this Promotion:
- You will be able to use the Incentive 24 hours after clicking on the Promotion Participation Link;
- The Incentive can only be used during the Promotion Period;
- The balance of your Incentive will be displayed on your Seller Dashboard under the Promotional Offers tab throughout the Promotion Period or until it is used up;
- The Incentive will be paid in USD/GBP/EUR/AUD subject to the currency of participation listing site; and
- The Incentive is limited to $200 per eBay account.
Example:
- In the US site, if seller spends a total of US$100 on PLA advertising fee starting from 24 hours after seller clicks on the participation link and during the promotion period, the advertising fee deduction is $100*75% = US$75
- In the US site, if seller spends a total of US$300 on PLA advertising fee 24 hours after seller clicks on the participation link and during the campaign period, the advertising fee deduction is up to $200 (as it reaches the maximum)