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Receive 50% off to try Promoted Listings Advanced, up to $100 (USD/GBP/EUR/AUD)

eBay invites you to create your Promoted Listings Advanced (PLA) campaigns! When you click on the Seller Hub campaign participation link within 00:00 on November 1, 2023 and 23:59 on December 31, 2023, and successfully set up a Promoted Listings Advanced campaign, you can enjoy a 50% off on the PLA advertising fee*, up to $100 (USD/GBP/EUR/AUD; based on the currency of participation listing site).**  

* Advertising fee incurred by sellers for the promotion will be immediately deducted after 24 hours from the time of clicking on the promotion participation link, and sellers will not be required to pay the deducted advertising fee.
** The deduction amount is subject to the actual advertising fee, please refer to the promotion terms below for details.


Promotion is limited to eBay USA, eBay UK, eBay Germany, eBay Australia.  

This promotion is only available to eBay accounts and designated eBay sites that have received invitations.  

To participate in the promotion, invited eBay accounts will have to (1) confirm their eligibility and relevant information in Seller Hub, and (2) click on the promotion participation link.  

Why use Promoted Listings Advanced (PLA)?

  • Be seen by even more buyers with even more opportunity
    The number of placements for Promoted Listings Advanced is anticipated to further increase in 2023. By utilizing smart targeting, sellers will not only be able to showcase products on the product details page but also gain exposure in over ten placements on the homepage of search results. Increase traffic and sales by utilizing Promoted Listings Advanced to place all eligible listings in a greater number of placements! 
  • Precise targeting to drive efficiency
    You can accurately reach buyers through precise search keywords behavior targeting. It drives better efficiency with getting higher ranked search result slots
  • Drive more overall traffic and exposure to the listings
    Promoted Listings Advanced gives sellers more opportunities to actively display their listings to eBay buyers, helping sellers to increase the click-through rate and conversion rate of the item listings. High-performing listings can also lead to a positive impact on organic search results

How can I participate in the Promoted Listings Advanced (PLA) Promotion?

24 hours after clicking on the activation link and during the promotion period, invited accounts can start enjoying the advertising fee deduction. Activation link is inside the Promotional offers box.  

Participation route:  Seller Hub > Overview > Promotional offers > Activate

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Upon clicking the “Activate” button, the promotion shall be promptly initiated, and you'll be directed to a page that shows you've already accepted the offer.

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Inside the “Promotional offers” box, the budget status could also be found if the seller has already opted into the promotion.

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(Image for illustrative purposes only)

Pay attention to the suggestions below to increase the efficiency of your PLA campaigns:

  1. Set the campaign date as “continuous” to ensure more incremental traffic through PLA and the algorithm can continue to learn.  
  2. Adopt eBay’s suggested bid or bid range to stay competitive. 
  3. Adopt high-potential item listings to improve advertising performance.  
  4. It is recommended to set at least 25 relevant keywords for each item listing. (If you have daily budget constraint, use phrase match and exact match as priority).  
  5. Set daily budget to at least US$20/£20/€20/AU$20 (corresponding to eBay US/UK/DE/AU site). 

Promotion terms and conditions:

  1. Promotion Period:
    00:00 on November 1, 2023 to 23:59 on December 31, 2023 (based on listing site local time).  
  2. Eligible sellers:
    This Promotion is only eligible for eBay accounts that received invitations (“Invited accounts”) in Seller Hub and the related listing sites displayed at their participation links. 
  3. Promotion sites:
    eBay US (ebay.com),
    eBay UK (ebay.co.uk),
    eBay Germany (ebay.de),
    eBay Australia (ebay.com.au), as shown in the participation link received by the invited Account.
  4. Eligibility to participate in the promotion:
    Invited accounts must click on the participation link in Seller Hub during the promotion period and create Promoted Listings Advanced campaign. The seller must agree to and accept all terms and conditions to be eligible to participate in the promotion and be eligible for advertising fee deduction. The amount of advertising fee deduction for the promotion will be 50% of the amount spent during the promotion period. 
  5. Deduction Amount:
    During the promotion period, each eligible account will be subject to a maximum $100 USD/GBP/EUR/AUD ad fee deduction (based on the currency of participation listing site) per each designated eBay site (if applicable). 
    1) 24 hours after clicking on the participation link and during the promotion period, invited accounts can start enjoying the advertising fee deduction (in accordance with clause 4).  
    2) Any advertising costs incurred within 24 hours from the time of clicking on the participation link, invited accounts will not be entitled for the advertising cost deduction. 

Example:

  • In the US site, if seller spends a total of US$100 on PLA advertising fee starting from 24 hours after seller clicks on the participation link and during the promotion period, the advertising fee deduction is US$100*50% = US$50
  • In the US site, if seller spends a total of US$280 on PLA advertising fee 24 hours after seller clicks on the participation link and during the campaign period, the advertising fee deduction is up to US$100 (as it reaches the maximum)