Promoted Stores

Overview of Promoted Stores

Promoted Stores is a cost-per-click advertising solution that can attract and motivate interested buyers with eye-catching ads. A Promoted Stores campaign can highlight a coupon or category of items in your store and contains your store’s name, logo, a headline, a link to your store, and several of your top performing listings.

• Effective targeting: Catch the attention of interested buyers shopping for items like yours with engaging and visually  appealing ads
• Build your brand: Reach more buyers with access to unique ad placements
• Simple setup: With a simple flow for campaign creation, you can launch your campaign in just a few clicks

What gets promoted?

There are two ways to use Promoted Stores: Category and Coupon.

In both options the advertisement will include:

• Your store name, logo, a headline, a link to your eBay store, and several of your top performing listings
• A landing page specific to your category or coupon code
• Note: When a listing image is clicked, users will be directed to that particular product listing, not the landing page

Where your ads will appear on eBay

Promoted Stores ad placements

Promoted Stores ads can show in different places across eBay, including the top of search results page (1) and on view item pages (2).

Best practices

Cost model and fee structure

Promoted Stores are based on:

• With the cost-per-click model, you only pay for clicks on your ads, up to your set daily budget
• See how much you are charged in the Campaign Performance dashboard under Ad fees
• For each campaign, the total ad fees charged for Promoted Store ads cannot exceed the daily budget you set
• The amount that you will be charged for each click is based on a second-price auction, where winning bids pay between their bid and the next highest bid
• Second-price auction example:

Promoted Stores are based on:

• All Promoted Store ad fees are charged at a listing level. Charges are determined by the sum of all cost-per-click clicks a single listing receives within a day
• Sales will be attributed within a 30-day window of a click on your ad

Example of what will be charged for a day:

Daily budget is $50

• Keyword A: Cost per click $3, gets 10 clicks ($30)
• Keyword B: Cost per click $2, gets 5 clicks ($10)

Day total: $40

The remaining $10 will not roll over to the next day, campaigns stop if daily budget is reached.

Campaign setup walkthrough

You can promote your store from the Advertising tab or the Promote your store section of the Store Tab.

In Seller Hub, go to the Advertising tab. Select Create new campaign.

Create a new campaign

Step 1. Select Promote your store from the ad type options.

Step 2. Select Category or Coupon.

Then choose from your list of eBay categories with active Buy it Now items or the coupon code.

Note: A category must have Buy it Now items.

Step 3. Preview your ads.

Your actual ads may differ from the sample ads shown.

Step 4. Review keyword and sub-category targeting.

You can either launch your campaign with the default settings, which include pre-selected keyword and sub-category targeting, to proceed with default settings skip to step 7: Set your daily budget. Continue to the next step to manually target.

Step 5. Manually edit your ad targeting.

Edit keywords or sub-categories (for category ads) to target and bids.

Adjust keyword and sub-category targeting: To remove a keyword or sub-category, click the "X" next to it. It will move to the Suggested keywords or Suggested sub-categories on the left side of the screen.

Tip: Suggested keywords/sub-categories help reach buyers looking for items like yours.

Step 6. Adjust bids.

You can change the bid one at a time or across all listings by clicking bulk update bids.

1. Apply suggested bids.
2. Apply custom bids.

When finished with keywords and bids, click Done.

Step 7. Set your daily budget.

Step 8. Name your campaign, and set your campaign dates.

Step 9. Click Launch to activate your campaign.

Promoted Stores tips

Evaluating campaign performance

Once you have activated a campaign, you can view the performance of all of your Promoted Stores campaigns from the Advertising dashboard. The Advertising dashboard provides a comprehensive view of a seller’s advertising performance and offers personalized suggestions to enhance their campaigns’ success.

To get to the Advertising dashboard, click on the Advertising tab in Seller Hub.

Advertising and campaign dashboards

Once you have activated a campaign, you can view the performance of all of your Promoted Listings campaigns from the Advertising dashboard on the Advertising tab in Seller Hub.

Your Campaign dashboard lets you see detailed reporting for each individual campaign. While on the Campaign dashboard you can make edits quickly within the context of your performance.

Learn more about advertising dashboards