Promoted Offsite

Overview of Promoted Offsite

Promoted Offsite is a cost-per-click advertising solution that can reach interested buyers beyond eBay by promoting all of your eligible inventory on external channels, like Google.

• Expand your reach: Attract interested buyers to your eBay listings with ads on popular external channels
• High performing: Position your listings directly in view of high-intent, engaged buyers actively seeking what you're selling
• Quick setup: Save time with easy-to-launch campaigns that promote all of your eligible listings in just a few clicks

Where do Promoted Offsite ad placements appear?

• Promoted Offsite ads can appear as an ad on external channels, like Google, e.g. in the top of Google search results (1) or in Google Shopping Ads (2)
• If a buyer clicks on your Promoted Offsite ad, they are directed to the listing page to view the item and make a purchase

Listings included in campaigns

What listings are included?

• Promoted Offsite will promote all of your eligible inventory on external channels
• Edits made to campaigns show up within 24 hours

Why use Promoted Offsite?

• eBay boasts a large and dedicated user base, with millions of daily visitors. By using Promoted Offsite, you tap into this existing brand trust, saving resources and leveraging the established buyer confidence in the eBay marketplace
• Listings promoted with a general strategy are eligible to appear on external channels, however, placement is not guaranteed

Cost model and fee structure

• Promoted Offsite ad fees are based on a dynamic cost-per-click model in which you pay for clicks on your ads up to your target budget
• eBay automatically adjusts cost-per-click for each listing on a daily basis, based on historical average cost-per-click
• Your target daily budget determines how much you could be charged per month for clicks on your ads

What is a budget?

The suggested target daily budget is a daily budget recommendation made by our algorithms based on your past performance and industry guidance.

• If your target daily budget is too low, it may impact the campaign ramp up and the number of items appearing on external platforms
• Monthly budgets are calculated at 30.4x your target daily budget
• eBay may spend up to 2x your target daily budget when there is high interest in your products
• Ad spend will never exceed your monthly budget

Getting started: campaign setup

Step 1. In Seller Hub, go to the Advertising tab.

Step 2. Select Create new campaign.

Step 3. Select Promote Offsite.

Step 4. Set your target daily budget.

Note: A budget below the suggested budget can impact performance.

Step 5. Name your campaign, and set your campaign dates.

Step 6. Click Launch to activate your campaign.

Evaluating campaign performance

Go to your Advertising dashboard

1. Scroll to Campaign section — this is where you can find all of your campaigns and easily do the following:

• Turn on/off the campaign
• Change the daily budget

2. For more campaign details, click on the campaign you are interested in.

3. To generate more detailed reports, select the menu near the title.

4. Make selections and click Generate.

Best practices after launching the campaign

Advertising and campaign dashboards

Once you have activated a campaign, you can view the performance of all of your Promoted Listings campaigns from the Advertising dashboard on the Advertising tab in Seller Hub.

Your Campaign dashboard lets you see detailed reporting for each individual campaign. While on the Campaign dashboard you can make edits quickly within the context of your performance.

Learn more about advertising dashboards