Advertising

Advertising connects you with more buyers around the world with simple to use, high-performing solutions to promote your listings and eBay store.

There are three ad types available:

Promoted Listings

Drive sales by putting your listings in front of relevant buyers with access to ad placements.

Promoted Stores

Attract interested buyers to your store with targeted ads showcasing your top inventory.

Promoted Offsite

Highlight your eligible listings on popular external channels, like Google.

Promoted Listings

Drive sales and increase the visibility of your listings with access to ad placements.

Promoted Stores

Create eye-catching ads that drive interested buyers to your eBay store by highlighting a category or coupon.

Promoted Offsite

Reach new buyers and increase external traffic with easy to launch ads shown to buyers who start their shopping journey off of eBay.

Priority campaign strategy

Accelerate your sales and reach highly motivated buyers with the advanced targeting and price control over your ad spend when you promote your listing using the priority strategy.

General campaign strategy

Increase visibility and drive awareness of your listings when you promote your listings with the general campaign strategy. You’ll only pay a percentage of the total sale amount when selling through clicks on any of your ads.

Promoted Stores FAQ

Find answers to the most frequently asked questions about Promoted Stores here. Learn how to become eligible for Promoted Stores, where your ads can appear, how you can measure the performance of the Promoted Stores campaigns, and much more.

Promoted Offsite FAQ

Find answers to the most frequently asked questions about Promoted Offsite here. Learn where your ads can appear, how do the ad fees get calculated, which listings are eligible for Promoted Offsite, and much more.

eBay Advertising dashboards

Access all your campaign tools in one place on the new Advertising dashboard. Easily monitor, update, and optimize your campaigns with insights, recommendations, and performance metrics, all within a redesigned interface that simplifies campaign management.