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Manage listings

Managing your eBay listings efficiently is key to maximizing sales. This section covers various topics to help you streamline your listing process, including tips on organizing your catalog, using business policies, and creating effective listings with variations. Learn how to optimize your listings with product identifiers, enhance engagement through photos and videos, and even support a charity with your sales. Additionally, explore tools for faster listing creation and relisting items that didn’t sell.

Manage listings

How to create a listing: the step-by-step guide

Creating a listing is the first step in getting your item in front of buyers. Learn how to list an item and find answers to the most common questions about listing creation on eBay.

How to organize your items catalog on eBay

Meet four small business owners on eBay and choose the seller whose inventory size is most similar to yours to learn how they list their items.

How to relist items

If your item doesn’t sell, eBay can automatically relist it for you and get it back in front of buyers. It’s also possible to relist your item manually.

Selling through auctions

Listing in auction-style format works well if you want to let buyers decide what your item is worth. Read this article to learn how to set up an auction and what fees will apply.

How to cancel bids and manage bidders

As a seller, sometimes you may need to cancel bids that have been placed on your auction-style listings. Read this article to learn how to cancel bids and block certain bidders.

Selling with Buy It Now

Buy It Now is the simplest way to price an item on eBay; it lets your buyers make a purchase right away.

How to create Listings with variations

Learn what they are, and how they can improve your buyers’ shopping experience. Get useful insights into setting them up.

How to list faster with business policies

Whenever you create a listing, you need to choose a set of business policies: the payment, shipping, and return details you specify for buyers. Learn how you can make this process more efficient by creating policy templates.

How to create and use selling templates

Listing templates allow you to give your buyers more consistent information across all the items you have for sale, as well as making it easy for you to manage your listings.

Photo tips

Every buyer wants to look at the details before buying, even if they order online. Give them this opportunity: make your pictures worth more than 1000 words and the buyer will come back to you over and over again.

Photo tips

Item specifics

Item specifics are descriptive keywords that tell a buyer about your item. They may include brand, size, length, width, height, type, color, or style, and vary depending on what you’re selling. Buyers use item specifics to filter their search results, and your item will only appear in those filtered search results if you’ve added the matching item specific. Make your listings easier to find by matching buyers’ most frequently searched terms.

Adding a video to your listing

One of the easiest ways to increase buyer engagement is by adding a video to your listing. It is a free feature available to all sellers in the eBay app, the mobile browser, and the web browser. Videos are displayed in the image gallery of the listing.

How to create a listing with a charity option

With eBay for Charity, you can support the causes you care about when selling items on eBay. Choose among 83,500+ charities and set up automatic donations to the chosen cause. You will get a proportionate discount on the final value fee, and your listing will stand out among other items.

Product identifiers

Product identifiers are unique codes created by the product manufacturer that can be used to identify a specific product. Using a product identifier can save you time when creating listings. When you enter the product identifier, eBay will suggest a match if your product already exists in the eBay catalog. If there’s a match, many of the fields such as photo and title will be pre-populated.

Great Price badge

A Great Price badge helps eBay shoppers quickly and easily discover high quality inventory at highly competitive prices. When a Great Price badge appears with your qualified listing, your item will get buyers’  attention because they know they've found a great product at a great price.

Presale listings on eBay

In order to protect buyer and seller guarantees, presale listings must follow eBay policy, including listing the date the item will be available to ship.

Presale listings on eBay

Creating 1-day listings

1-day listings can help you quickly find a buyer for time-sensitive items, like concert tickets or holiday packages.

Page views

Page views track how many times eBay users have looked at your listings, which helps you understand how your listings are performing.

How to end a listing

You can end a listing early in certain situations. For example, if you discover that an item you’re selling is damaged. Learn how to end a listing and when you can do it.