eBay provides multiple performance metrics from two different types of monthly evaluation, both based on recent sales:
Seller standards evaluation
eBay's measuring individual performance on factors within a seller's control — such as sending items on time — to determine their seller level.
Service metrics evaluation
eBay's looking at sellers' performance in the context of a “peer group” — sellers with a similar profile — to identify those who have significantly higher rates of buyers reporting problems with their orders.
Seller dashboards show details of your performance on each of the metrics eBay uses, and help you see where you can improve.
Seller standards policy explains how the evaluation works, the requirements for each seller level, and the limitations that may be placed on your account if you fall below eBay's minimum standards.
Your Seller dashboard shows:
- Your current seller level
- A detailed breakdown of your performance on the factors which determine your seller level: cases closed without seller resolution, transaction defect rate and late shipment rate — to help you figure out where you can improve
- What your seller level would be if you are evaluated today
Service metrics policy explains how the monthly evaluation and peer benchmarking works, and the limitations that may be placed on your account if eBay determines that your performance is significantly worse than other sellers with similar sales activity.
In your Service metrics dashboard, you'll find
- Your service metrics
- In-depth information about your selling performance, including 'Item not received' rate and 'Item not as described' rate — to help you figure out where you can improve
- A detailed analysis of how you're doing compared to your peers
Selling internationally
eBay connects buyers and sellers from around the world. As part of making sure buyers have a consistently good experience on eBay, seller performance evaluations apply to sellers on all eBay sites.
No matter where you're shipping items to, you should always try to provide your buyers the best possible service. eBay use the same two types of performance evaluation across eBay sites, both based on recent sales:
- A seller standards evaluation is applied to all eBay sellers worldwide, with transactions assessed based on the country the item is sent to and counted into one of four eBay’s regional programs. So your seller level can vary depending on the region you're selling: this means that you could be a Top Rated seller in one region, but only Above Standard in another
- A service metrics evaluation is available on most eBay sites, with transactions benchmarked against sellers listing on the same site with a similar profile
Feel at home in international marketplaces by studying how eBay's four regional seller performance programs work.
Seller performance policies
on international eBay sites
Top Rated seller
Great Price badge
Service metrics dashboard
Cross Border Trade (CBT) seller dashboard
Frequently asked questions
Why should I track my seller performance?
Reviewing your metrics regularly and taking steps to improve your seller performance can have benefits across your business. For these reasons, eBay has some minimum expectations for all sellers on eBay, and eBay monitors each seller's level of service relative to others with a similar selling profile.
Where can I monitor my seller performance?
eBay has three different seller dashboards to showcase your performance criteria and help you identify areas where you can improve.
These are:
How can I improve my Seller performance?
eBay encourages all sellers to take time to review their performance metrics in detail and see what they need to focus on. Making changes to the way you do things on eBay can help reduce time spent handling buyer queries and resolving issues. In addition, it can lead to more sales and overall smoother running of your business.
What is seller ratings on eBay?
Seller ratings let you know how other buyers have found the experience of making a purchase from them. The higher the seller's feedback score, the better the seller.
A seller's feedback score is displayed as a percentage beneath their username on their listings. If a seller has a score of 99.5%, it means that 99.5% of the buyers who left feedback for them had a positive experience.
You'll also see a seller's star rating as a number in brackets next to their username. This shows how many buyers have left feedback for a seller.
