Ecualama, Ecuador
Nataliya Zhestkova is a Russian migrant who has built her home in Ecuador, from where she runs her online store. She sells ponchos and blankets made with alpaca wool and llamas to five continents through eBay.
Nataliya Zhestkova is a Russian migrant who has built her home in Ecuador, from where she runs her online store Ecualama. As the most successful store in Latin America on eBay operated by a woman, it currently employs five people, as well as more than 10 families of Ecuadorian artisans who grow their businesses every year thanks to the sale of ponchos and blankets made with alpaca wool and llamas that Nataliya sells to different parts of the world through eBay. Ecualama is one of the businesses that has exported the most, reaching the five continents with orders from Africa, the Maldives and Taiwan in Asia, as well as orders from the US, Canada, Australia and Europe. Throughout 10 years it has continued to expand and increase the catalog of products for sale.