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Alina Pascu

Exporter of the Year — Female award winner at the eBay Exporter of the Year 2022 ceremony

KIT Xenon Tuning, Romania

Alina Pascu is a Business Director of KIT Xenon Tuning, which specializes in car lighting and body tuning parts. It all began in 2007, when her sons, huge car enthusiasts, decided to start selling abroad. Today Alina leads the business: her store has more than 14,000 active listings on eBay and a 100% positive feedback rate.

Alina Pascu is a Business Director of KIT Xenon Tuning, which specializes in car lighting and body tuning parts. It all began in 2007, when her sons, huge car enthusiasts, decided to start selling abroad. Today Alina leads the business: her store has more than 14,000 active listings on eBay and a 100% positive feedback rate. She says that eBay brings a significant source of income for her business, as the company’s share of international sales in total sales per month is 70%. Alina believes the secret to the success is quality of the products, marketing strategies, efficient business management and an extraordinary team, which she relies on and truly appreciates.