eBay's selling limits
Selling limits
Selling limits help you grow your business and provide great service. As you meet buyer demand, your limit will increase. Check your limit anytime in Seller Hub.
Zero insertion fee listings
Zero insertion fee listings include up to 250 listings without you being charged for their insertion. Use this to understand the platform and research demand for your items. With a Basic or higher eBay Store, you get more zero insertion fee listings than non-subscribers.
Category limits
If you're new to a category, eBay may limit how much you can sell. Once you have a good track record, most category limits will be removed, though other limits may still apply based on the categories you list.
How it works
All new eBay sellers have a selling limit and Zero insertion fee listings.
Selling limits are unique for each selling account based on various factors, such as selling performance and behaviours or the risk associated with the types of items listed on an account. You will have a limit of items and their total value to list and/or sell. If you have reached one of these criteria, you will have to wait until next calendar month to list more items or to request a limit increase.
To check your selling limits
- Go to the Overview tab of Seller Hub.
- Scroll down and find the Monthly limits section to view your current limit.
If your selling performance and sales metrics are strong, you may be able to have your limits increased.
The number of zero insertion fee listings per month is not related to the account's selling limit.
If you are registered on ebay.com, you receive 250 zero insertion fee listings per month. This means you won't be charged insertion fees for these listings. However, you still need to pay a final value fee when your item sells. You'll also be charged fees for optional listing upgrades and supplemental services if you choose to use them.
Prohibited and restricted items on eBay
If you’re new to eBay, it’s important to know that not all items are allowed to be listed. Some categories of products are either prohibited or restricted due to safety concerns or legal regulations. Before creating a listing, make sure your item complies with eBay policies and any specific conditions that apply.
Why eBay imposes these restrictions
To ensure the safety of the community and to comply with local laws, eBay restricts or prohibits the listing of certain items.
How to avoid violations
Ensure your listings meet eBay guidelines and local legal requirements.
Violations can lead to actions such as listing removal, search result demotion, account restrictions, or suspension.
Find out more about rules and restrictions in selling on eBay
Selling limits
What selling limit is, how it works, and how to increase it.
Zero insertion fee listings
Find out how many zero insertion fee listings per month you can have.
eBay category limits
learn what can't be sold on eBay, and which items are restricted on international eBay sites
What can't be sold on eBay
Selling limits are designed to help you grow your business in a manageable way and to ensure you can give your buyers great service. As you get more comfortable meeting buyer demand, we’ll increase your limit
Frequently asked questions
What factors determine my eBay selling limits?
Factors that may cause differing limits for each account include:
- The age of an account
- Confirmation of identity on an account
- An account’s link to an established account
- An account’s registered address
- Site of registration
- Selling performance and behaviours
- The volume an account has managed in the past
- The risk associated with the types of items listed on an account
How can I know my selling limit?
You can always find your selling limit in Seller Hub; here's how:
- Go to the Overview tab of Seller Hub.
- Scroll down and find the Monthly limits section to view your current limit.
How can I increase my selling limit?
If your selling performance and sales metrics are strong, you may be able to have your limits increased.
Can I register a new account to increase my selling limit?
Registration of new accounts in order to circumvent sales limits on eBay is prohibited. In this case, all of your accounts may be suspended indefinitely.
How do eBay Store subscriptions affect zero insertion fee listings?
If you have a Basic or higher level eBay Store, you'll receive more zero insertion fee listings per month than sellers who don't have an eBay Store subscription.
How do I find out what items are allowed on eBay?
If you're not sure whether your item can be listed on eBay, check the list of prohibited and restricted items policies.