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Make your items rank higher in search

Boost visibility of your listings with 80% off through 30 days* using Promoted Listings campaigns

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Promoted Listings: Best ad format for small businesses

  • Access to ad placements that can increase your listings’ visibility to reach more buyers and drive sales
  • Flexibility and control to match your business goals
  • A simple-to-use platform to create and manage your campaign
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How it works?

Step 1

Go to Seller Hub

Log in and go to Seller Hub or My eBay on ebay.com, ebay.co.uk or ebay.de

Step 2

Accept the offer

Check and activate your offer (mandatory) at the “Promotional Offers” or “Selling Promotions” section**

Step 3

Create your campaign

Launch the Promoted Listings campaign

What is it?

Promoted Listings is an advertising tool that you can use to help your items stand out among billions of listings across eBay and reach more buyers to drive more sales. 

What you get?

Get 80% discount on Promoted Listings fee when you accept this limited offer.

Choose the right campaign strategy to fit your unique business needs: the priority strategy or the general strategy.

See detailed reporting, monitor and update your campaigns on the Advertising dashboard. No advertising skills required!

Success stories

Promoted Listings helped an Electronics seller drive sales velocity at $43:1 ROI of their high quality refurbished items. 

Results for individual sellers may vary depending on their inventory, category and item pricing. 

After promoting their listings, Heat & Plumb increased total impressions of their account by 205% which resulted in total clicks increasing by 166% within only 4 months. 

Results for individual sellers may vary depending on their inventory, category and item pricing. 

Collectibles seller doubled their sales on eBay using the Promoted Listings portfolio.  

Results for individual sellers may vary depending on their inventory, category and item pricing. 

Promote my listings now!

On ebay.com

On ebay.co.uk

On ebay.de

Accepting the offer is mandatory to get a credit to the Promoted Listings fee. By clicking you accept Terms and Conditions.
At the “Promotional Offers” section, you will only find offers which you are eligible for or invited to.

If you have any questions or doubts, please feel free to contact us

If you still have questions
*The credit will only apply to Promoted Listings fees incurred during the Promotion period. The Promotion period is a term that starts since the seller subscribed to participate the promotion and is valid during 30 calendar days. Accepting the offer is mandatory to get a credit to the Promoted Listings fee otherwise you will be charged full fees. 80% off Promoted Listings ad spend (but not more than 100 USD /100 GBP /100 EUR) will be granted within the promotion period upon offer acceptance.
**By activating the offer you accept Terms and Conditions. At the Seller Hub “Promotional Offers” or My eBay “Selling Promotions” section, you will only find offers which you are eligible for or invited to.

Terms and Conditions

What is the promotion?

Eligible eBay sellers who have been invited to participate by email and/or by a message in My eBay Messages and/or see the offer in “Promotional offers” in Seller Hub (or “Selling promotions” in My eBay) will have 80% of the Promoted Listings fees they have incurred during the Promotion period waived.

The discount amount will be calculated as 80% of the total Promoted Listings fees applied to Sellers’ account during the Promotion period, but not more than 100 USD on ebay.com / 100 GBP on ebay.co.uk / 100 EUR on ebay.de. In order to qualify for the 80% fee discount, an item must have been sold using the Promoted Listings service, and as such, would have an associated Promoted Listings fee based on the advertising percentage rate selected. Other fees still apply. Promoted Listings service must be used on ebay.com, ebay.co.uk or ebay.de.

Who is eligible?

Seller must be registered as a resident in one of the countries listed below.

Participation is linked to the seller’s account and is non-transferable.

The promotion is valid only for one account that has been invited to participate by email or by a message in My eBay Messages, even if the seller has other active eBay accounts.

Sellers need to promote their listings on ebay.com, ebay.co.uk or ebay.de.

Only sellers whose accounts meet eBay’s minimum seller performance standards in each region (i.e., in all 4 programs: UK, US, DE, Global) are eligible. Please view your Seller Dashboard to verify whether your account is currently meeting the standards.

To take part in this promotion, sellers must have been invited to participate. Sellers that have been invited to participate will have received an email and/or a message in My eBay Messages and/or see the offer in “Promotional offers” in Seller Hub (or “Selling promotions” in My eBay).

Please refer to “How do I get the Promotional Rate?” and “Summary of Restrictions & Exclusions” for more details.

When can I redeem the Offer?

Sellers can accept this promotion during the Announced Promo Period.

Announced Promo Period — is a period that starts from the moment when a seller receives the email with promotional offer and valid till the date stated in marketing communication or in “Promotional offers” in Seller Hub (or “Selling promotions” in My eBay). To participate in the promotion Seller must accept the promotional offer by clicking on the subscription/ RSVP link(s) in the invitation email or clicking “get offer”/”activate” in “Promotional offers” in Seller Hub (or “Selling promotions” in My eBay) during the Announced Promo Period.

Promotion period — is a term that starts when a seller accepts the promotional offer and valid during 30 calendar days.

Once sellers accept the offer as described above they can start to promote their listings. The discount will only apply to Promoted Listings fees incurred during the Promotion period. Any Promoted Listings campaigns launched outside the Promotion period will not be eligible for this promotion.

The promotion is only valid from the moment of the acceptance of the offer. eBay has a right to terminate the Promotional offer with prior notification to the invited sellers.

How do I get the promotional rate?

Sellers who have been invited to the promotion need accept the promotional offer by clicking on the subscription/RSVP link(s) in the invitation email (i.e. moment of your acceptance) or clicking “get offer”/”activate” in “Promotional offers” in Seller Hub (or “Selling promotions” in My eBay). Sellers who activate the offer and use Promoted Listings campaign on ebay.com, ebay.co.uk or ebay.de with the seller’s qualifying eBay user ID will receive a 80% discount on the Promoted Listings fees.

Promoted items and Promoted Listings campaigns must comply with all applicable eBay policies, including the Promoted Listings terms of service.

Summary of Restrictions & Exclusions

Please take time to read the full terms for all the details.

This promotion is valid only for Promoted Listings advertising fees.

Any Promoted Listings campaigns launched outside the Promotion period are not eligible for this promotion.

Any sellers who have NOT been invited to participate are not eligible.

Any sellers with accounts that are “Suspended” and/or “On hold” are excluded.

Only fixed price listings are eligible.

Sellers who have been invited to participate, have clicked Accept offer, but used Promoted Listings campaign not on ebay.com, ebay.co.uk or ebay.de are not eligible.

Sellers who have used the Promoted Listings campaign on ebay.com, ebay.co.uk or ebay.de, but have not clicked “Accept offer” are not eligible.

This Promotional offer excludes:

  • Real Estate (10542), eBay Motors (6000) (categories Auto Parts & Accessories (6028) and Automotive Tools & Supplies (34998) are included);
  • any listings that don’t comply with our listing policies or prohibited and restricted items policies;
  • any item listed during the promotional period but scheduled to start after the promotional period;
  • all items listed on sites for which you are not eligible.

The value of the fees waived will not exceed the applicable fees incurred.

Discount amount can not exceed 100 USD /100 GBP /100 EUR.

This promotional discount will be applied to incurred Promoted Listings fees. The seller will only be charged 20% of the ad fee, the remaining 80% will be automatically deducted from the 100 USD /100 GBP /100 EUR discount value.

Third-party fees may still apply.

Additional restrictions are outlined in the relevant promotional material.

General Terms

eBay is continuously monitoring any unusual behavior. eBay reserves the right to suspend, change or cancel the promotion at any time, in the event of circumstances arising which, in eBay’s opinion, make it necessary for it to do so. eBay reserves the right to add additional terms and conditions for certain parts of this promotion.

eBay also reserves the right to exclude users on the basis that their seller accounts have fallen below the minimum required seller performance standards.

Any attempt to manipulate the promotion will lead to automatic exclusion from participation.

The decision of eBay regarding any aspect of this promotion is final and no correspondence will be entered into.

The terms of the current Terms and Conditions for the Promotional offer shall prevail over the other communication including marketing communications, invitation you received in respect to this Promotional offer.

List of countries

Afghanistan(4), Albania(5), Algeria(6), American Samoa(7), Andorra(8), Angola(9), Anguilla(10), Antigua and Barbuda(11), Argentina(12), Armenia(13), Aruba(14), Azerbaijan Republic(17), Bahamas(18), Bahrain(19), Bangladesh(20), Barbados(21), Belize(24), Benin(25), Bermuda(26), Bhutan(27), Bolivia(28), Bosnia and Herzegovina(29), Botswana(30), Brazil(31), British Virgin Islands(32), Brunei Darussalam(33), Bulgaria(34), Burkina Faso(35), Myanmar(36), Burundi(37), Cambodia(38), Cameroon(39), Cape Verde Islands(40), Cayman Islands(41), Central African Republic(42), Chad(43), Chile(44), Colombia(46), Comoros(47), Congo, Democratic Republic of the(48), Congo, Republic of the(49), Cook Islands(50), Costa Rica(51), Cote d'Ivoire (52), Croatia, Democratic Republic of the(53), Cyprus(55), Czech Republic(56), Denmark(57), Djibouti(58), Dominica(59), Dominican Republic(60), Ecuador(61), Egypt(62), El Salvador(63), Equatorial Guinea(64), Eritrea(65), Estonia(66), Ethiopia(67), Falkland Islands (Islas Makvinas)(68), Fiji(69), Finland(70), French Guiana(72), French Polynesia(73), Gabon Republic(74), Gambia(75), Georgia(76), Ghana(78), Gibraltar(79), Greece(80), Greenland(81), Grenada(82), Guadeloupe(83), Guam(84), Guatemala(85), Guernsey(86), Guinea(87), Guinea-Bissau(88), Guyana(89), Haiti(90), Honduras(91), Hungary(93), Iceland(94), Iraq(98), Israel(100), Jamaica(102), Jan Mayen(103), Jersey(105), Jordan(106), Kazakhstan(107), Kenya Coast Republic(108), Kiribati(109), Kuwait(112), Kyrgyzstan(113), Laos(114), Latvia(115), Lebanon, South(116), Lesotho(117), Liberia(118), Libya(119), Liechtenstein(120), Lithuania(121), Luxembourg(122), Macau(123), North Macedonia(124), Madagascar(125), Malawi(126), Maldives(128), Mali(129), Malta(130), Marshall Islands(131), Martinique(132), Mauritania(133), Mauritius(134), Mayotte(135), Mexico(136), Moldova(137), Monaco(138), Mongolia(139), Montserrat(140), Morocco(141), Mozambique(142), Namibia(143), Nauru(144), Nepal(145), Curaçao, Sint Maarten, Bonaire, Sint Eustatius, and Saba(147), New Caledonia(148), Nicaragua(150), Niger(151), Nigeria(152), Niue(153), Norway(154), Oman(155), Pakistan(156), Palau(157), Panama(158), Papua New Guinea(159), Paraguay(160), Peru(161), Portugal(164), Puerto Rico(165), Qatar(166), Romania(167), Rwanda(169), Saint Helena(170), Saint Kitts-Nevis(171), Saint Pierre and Miquelon(173), Saint Vincent and the Grenadines(174), San Marino(175), Saudi Arabia(176), Senegal(177), Seychelles(178), Sierra Leone(179), Slovakia(181), Slovenia(182), Solomon Islands(183), Somalia(184), South Africa(185), Sri Lanka(187), Sudan(188), Suriname(189), Svalbard(190), Kingdom of Eswatini(191), Sweden(192), Tahiti(195), Tajikistan(197), Tanzania(198), Togo(200), Tonga(201), Trinidad and Tobago(202), Tunisia(203), Turkey (204), Turkmenistan(205), Turks and Caicos Islands(206), Tuvalu(207), Uganda(208), Ukraine(209), United Arab Emirates(210), Uruguay(211), Uzbekistan(212), Vanuatu(213), Virgin Islands (U.S.)(217), Wallis and Futuna(218), Western Sahara(219), Samoa(220), Yemen(221), Zambia(223), Zimbabwe(224), Micronesia(226), Reunion(227), Montenegro(228), Serbia(229)