Make your items stand out with Promoted Listings Advanced

Try Advanced campaigns with a 50%* discount

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Get the high visibility you want and the control you need

  • Special targeting for the premium placements of eBay buyers’ search results
  • A cost-per-click (CPC) campaign model
  • A daily budget and bidding on keywords of your choosing
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How it works?

Step 1

Go to Seller Hub

Log in and go to Seller Hub on ebay.com, ebay.co.uk, ebay.de or ebay.com.au to confirm the eligibility and relevant information

Step 2

Accept the offer

Activate your offer (mandatory) at the “Promotional Offers” section**

Step 3

Create your campaign

24 hours after clicking on the participation link and during the promotion period, launch the Promoted Listings Advanced campaign and enjoy the advertising fee deduction*

What is it?

Promoted Listings Advanced is an advertising tool that can drive traffic to your listings with preferred access to the top 4 slots of search and 3 additional premium placements using keyword and budget controls.

Advanced campaigns are based on a cost-per-click model, which means that you pay when a buyer clicks through to your listing page and/or on the heart icon to add an item to their watchlist.

What you get?

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Get 50% discount on Promoted Listings Advanced fee when you accept this limited offer

You can enjoy the advertising fee deduction starting 24 hours after clicking on the participation link and during the promotion period.

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Be seen by even more buyers with even more opportunities

In addition to the top slots of search, Promoted Listings Advanced ads can now appear in three additional premium placements on the search results page. Now offering seven placements total, your Promoted Listings Advanced ads have nearly doubled the opportunity to show up for each relevant query.

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Use precise targeting to drive efficiency

You can accurately reach buyers through precise search keywords behavior targeting. It drives better efficiency with getting higher ranked search result slots.

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Drive more overall traffic and exposure to the listings

Promoted Listings Advanced (PLA) give you more opportunities to actively display your listings to eBay buyers, helping to increase the click-through rate and conversion rate of the item listings. High-performing listings can also make a positive impact on organic search results.

Be inspired by the real sellers' stories

“Promoted Listings Advanced is a game changer for any seller looking to expand their audience and broaden their visibility. We would recommend Promoted Listings Advanced to any seller looking to get a ‘competitive edge’ to reach a wider audience and create a following for their business on eBay.”

— Adam & Cory Zinker, co-founders & CEOs, The Perfect Part

“Promoted Listings Advanced gives a much-needed additional touch on how to generate sales on eBay’s platform. It provides us more time to spend on other areas of the platform. We are excited to see how this solution progresses and the potential growth it may bring!”

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Top tips to make your Advanced campaigns more effective

Set the campaign date as "continuous" to ensure more incremental traffic through Promoted Listings Advanced and the algorithm can continue to learn

It is recommended to set at least 25 relevant keywords for each item listing (If you have daily budget constraint, use phrase match and exact match as priority)

Adopt eBay’s suggested bid or bid range to stay competitive

Adopt high-potential item listings in the Store to improve advertising performance

Set daily budget to at least US$20/£20/€20/AU$20 (corresponding to eBay US/UK/DE/AU site)

Promote my listings now!

on ebay.com

on ebay.co.uk

on ebay.com.au

Accepting the offer is mandatory to get 50% deduction to the Promoted Listings Advanced fee. By clicking you accept Terms and Conditions. At the “Promotional offers” section, you will only find offers which you are eligible for or invited to.

If you have any questions or doubts, please feel free to contact us

If you still have questions
* During the promotion period, each eligible account will receive a maximum $100 of USD/GBP/EUR/AUD ad fee deduction (based on the currency of participation listing site) per each designated eBay site (if applicable).The amount of advertising fee deduction for the promotion will be 50% of the amount spent during the promotion period:      • 24 hours after clicking on the participation link and during the promotion period, eligible accounts can start enjoying the advertising fee deduction
     • Any advertising costs incurred within 24 hours from the time of clicking on the participation link, eligible accounts will not be entitled for the advertising cost deduction.


** By activating the offer you accept Terms and Conditions. At the Seller Hub “Promotional offers”, you will only find offers which you are eligible for or invited to.

Terms and Conditions

  1. Promotion period
    00:00 on Jul 14, 2023 to 23:59 on Oct 14, 2023 (based on listing site local time).
  2. Eligible sellers
    This Promotion is only eligible for eBay accounts that received invitations ("Invited accounts") in Seller Hub and the related listing sites displayed at their participation links.
  3. Promotion sites
    eBay US (ebay.com), eBay UK (ebay.co.uk), eBay Germany (ebay.de), eBay Australia (ebay.com.au), as shown in the participation link received by the invited account.
  4. Eligibility to participate in the promotion
    Invited accounts must click on the participation link in Seller Hub during the promotion period and create Promoted Listings Advanced campaign. Seller must agree and accept all terms and conditions in order to be eligible to participate in the promotion and be eligible for advertising fee deduction. The amount of advertising fee deduction for the promotion will be 50% of the amount spent during the promotion period (see clause 5.1).
  5. Deduction amount
    During the promotion period, each eligible account will receive a maximum $100 of USD/GBP/EUR/AUD ad fee deduction (based on the currency of participation listing site) per each designated eBay site (if applicable).
    1. 24 hours after clicking on the participation link and during the promotion period, eligible accounts can start enjoying the advertising fee deduction (in accordance with clause 4). 
    2. Any advertising costs incurred within 24 hours from the time of clicking on the participation link, eligible accounts will not be entitled for the advertising cost deduction.
      Examples:
      In the US site, if seller spends a total of $100 on PLA advertising fee starting from 24 hours after seller clicks on the participation link and during the campaign period, the ad fee deduction is $100*50% = $50. 
      In the US site, if seller spends a total of $280 on PLA advertising fee
      24 hours after seller clicks on the participation link and during the campaign period, the ad fee deduction is to $100 (as it reaches the maximum). 
  6. How can I participate in the Premium Promotions Listing Promotion?
    24 hours after clicking on the participation link and during the promotion period, eligible accounts can start enjoying the advertising fee deduction. Participation link is inside the "Promotion offer" box. 
    Route: Seller Hub > Overview > Promotion offer