Welcome to this course module on understanding Item Significantly Not As Described (SNAD) — a key driver of Bad Buying Experiences (BBEs) on eBay.
Delivering exactly what the buyer expects is critical for successful business on eBay. A return is considered a SNAD case when the item received by a buyer significantly differs from the listing. The reason may be an incorrect description, missing parts, misleading pictures, or variation issues.
Did you know that eBay may take measures against sellers with BBE rate that exceeds than the peer market average? Listings may be ended or deleted, selling limits may be lowered, accounts restricted, suspended or even blocked for good.
Read the full Service standard policy — bad buyer experience rate
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