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Seller Unfulfilled Course

Unfulfilled orders explained: What every eBay seller must know

For: Beginners with sales experience

Time: ХХ minutes

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Welcome to this course dedicated to Seller Fault Unfulfilled — a key factor behind Bad Buyer Experiences (BBE) on eBay.

This happens when a seller cannot ship an order and issues a refund instead. This not only disappoints buyers but also impacts your account health, search visibility, and overall business growth.

In this module, you’ll learn:

  • What constitutes a Seller Fault Unfulfilled case
  • The most common reasons for such cases
  • The impact of such cases on your performance, search visibility, and buyer trust
  • How to prevent Seller Fault Unfulfilled cases 
  • How to monitor your defect rates and related performance indicators
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Did you know that eBay may take measures against sellers with BBE rate that exceeds than the peer market average? Listings may be ended or deleted, selling limits may be lowered, accounts restricted, suspended or even blocked for good.

Read the full Service standard policy — bad buyer experience rate

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