Savings at a glance

Basic to Featured Upgrade
Featured to Anchor Upgrade
Cost per month
Free fixed price listings per month
Extra listings fee
* If you do not want to be charged for your upgraded eBay UK Shop level in accordance with the Shop terms after the Promotional Subscription Period, you’ll need to downgrade your subscription by 23:59:59 PST, one day prior the end of the Promotional Subscription Period.

** All fees stated above are excluding VAT or other taxes and duties applicable to your countries. Final fee volume will be reflected while subscribing to the Shop.

Terms and Conditions to upgrade to the UK Premium/Anchor shop

What is the promotion?

Eligible, or sellers who have been invited to participate by email or by a message in My eBay Messages can upgrade their shop subscription to the next level by clicking “Accept offer” during the Announced Period. These sellers will only pay the current shop fee rate during the Promotional Subscription Period (the ‘Promotional Rate’). As an example, during the Promotional Subscription Period an eligible seller can upgrade from Basic to Featured and only pay the Basic shop fee, or from Featured to Anchor and only pay the Featured shop fee.
The Announced Period starts on the day the seller receives the marketing communication (e-mail) or message in My eBay Messages and is effective for 30 days.
The ‘Promotional Subscription Period’ is the period during which the selected sellers will keep their current shop level rate. The Promotional Subscription Period starts from the day the eligible seller subscribes by clicking «Accept offer» during the Announced Period and lasts 3 calendar months.
Please note: Sellers’ upgraded eBay UK Shop level will remain active after the Promotional Subscription Period and sellers will be charged for the additional month of the upgraded subscription unless they cancel or downgrade their subscription. Cancellation or downgrade should be done by 23:59:59 Pacific Standard Time (PST) on the last day of the Calendar Month prior to the Month of the Promo period. As an example, if a seller subscribed on 7 July 2020, he or she will need to cancel the subscription or downgrade it by 23:59:59 PST on 30 September 2020.

Who is eligible?

Sellers with one of the following initial account registration sites: or or Participation is linked to the seller’s account and is non-transferable.
Sellers must be registered as a resident in one of the following countries:
Afghanistan (4), Albania (5), Algeria (6), American Samoa (7), Andorra (8), Angola (9), Armenia (13), Azerbaijan Republic (17), Bahrain (19), Bangladesh (20), Belarus (22), Benin (25), Bhutan (27), Bosnia and Herzegovina (29), Botswana (30), Brunei Darussalam (33), Bulgaria (34), Burkina Faso (35), Burma (36), Burundi (37), Cambodia (38), Cameroon (39), Cape Verde Islands (40), Central African Republic (42), Chad (43), Comoros (47), Congo, Democratic Republic of the (48), Congo, Republic of the (49), Cook Islands (50), Cote d Ivoire (Ivory Coast) (52), Croatia, Democratic Republic of the (53), Cyprus (55), Czech Republic (56), Denmark (57), Djibouti (58), Egypt (62), Equatorial Guinea (64), Eritrea (65), Estonia (66), Ethiopia (67), Fiji (69), Finland (70), French Polynesia (73), Gabon Republic (74), Gambia (75), Georgia (76), Ghana (78), Gibraltar (79), Greece (80), Greenland (81), Guam (84), Guernsey (86), Guinea (87), Guinea-Bissau (88), Haiti (90), Hungary (93), Iceland (94), Iraq (98), Israel (100), Jan Mayen (103), Jersey (105), Jordan (106), Kazakhstan (107), Kenya Coast Republic (108), Kiribati (109), Kuwait (112), Kyrgyzstan (113), Laos (114), Latvia (115), Lebanon, South (116), Lesotho (117), Liberia (118), Libya(119), Liechtenstein (120), Lithuania (121), Luxembourg (122), Macau (123), Macedonia (124), Madagascar (125), Malawi (126), Maldives (128), Mali (129), Malta (130), Marshall Islands (131), Mauritania (133), Mauritius (134), Mayotte (135), Moldova (137), Monaco (138), Mongolia (139), Morocco (141), Mozambique (142), Namibia (143), Nauru (144), Nepal (145), New Caledonia (148), Niger (151), Nigeria (152), Niue (153), Norway (154), Oman (155), Pakistan (156), Palau (157), Papua New Guinea (159), Portugal (164), Qatar (166), Romania (167), Russian Federation (168), Rwanda (169), Saint Helena (170), San Marino (175), Saudi Arabia (176), Senegal (177), Seychelles (178), Sierra Leone (179), Slovakia (181), Slovenia (182), Solomon Islands (183), Somalia (184), South Africa (185), Sri Lanka (187), Sudan (188), Suriname (189), Svalbard (190), Swaziland (191), Sweden (192), Tahiti (195), Tajikistan (197), Tanzania (198), Togo (200), Tonga (201), Tunisia (203), Turkmenistan (205), Tuvalu (207), Uganda (208), Ukraine (209), United Arab Emirates (210), Uzbekistan (212), Vanuatu (213), Wallis and Futuna (218), Western Sahara (219), Western Samoa (220), Yemen (221), Yugoslavia (222), Zambia (223), Zimbabwe (224), Micronesia (226), Reunion (227), Montenegro (228), Serbia (229).
The promotion is valid only for one account that is the account with initial registration at the eligible site, even if the seller has active accounts at other eligible sites.
Sellers need to have a «business» eBay account in order to be able to upgrade their eBay UK Shop subscription.
Only sellers who have an eBay seller account and have placed their credit card on file are eligible.
Only sellers who are PayPal Verified are eligible.
Only sellers whose accounts meet eBay’s minimum seller performance standards are eligible. Please view your Seller Dashboard to verify whether your account is currently meeting the standards.
To take part in this promotion, sellers must have been invited to participate and must have an active eBay UK Basic/Featured Shop subscription. Sellers that have been invited to participate will have received an email and/or a message in My eBay. Please refer to “How do I get the Promotional Rate?” for more details

When is it?

Sellers can accept this promotion at any time during the 30 days after they receive the marketing communication (e-mail) or message in My eBay Messages (‘Announced Period’). Once sellers accept the offer as described above, the Promotional Subscription Period begins and applies for the next 3 calendar months, during which the seller pays a discounted subscription fee.

How do I get the promotional rate?

Sellers who activate the offer and upgrade their Shop subscription with the seller’s qualifying eBay user ID, will automatically receive the Promotional Rate on their next invoice. Sellers subscribed to a UK Basic Shop may upgrade to a UK Featured Shop. Similarly, sellers subscribed to a UK Featured Shop may upgrade to an UK Anchor Shop.

Shop cancellation information

A new level of Shop subscription will be deemed to start on the day of upgrade and will remain active after the Promotional Subscription Period at the level and term selected during sign up. To avoid charges for an eBay UK Shop subscription in accordance with the Shop terms after the Promotional Subscription Period, the shop subscription will need to be downgraded/cancelled by 23:59:59 PST, one day prior the end of the Promotional Subscription Period. Learn more about how to downgrade or cancel a subscription.
The maximum value of the fee discount received for this promotion will be based on the eBay UK Shop level that is selected during sign up.

Summary of Restrictions & Exclusions

Please take time to read the full terms for all the details.
eBay Shop fees, terms, and benefits will still be in effect.
This promotion only applies to existing eBay Basic and Featured Shop subscribers and is only valid for subscriptions for UK (
Any sellers who have NOT been invited to participate are not eligible.
Sellers who have been invited to participate, have clicked Accept offer, but have not actively upgraded to Featured/Anchor eBay UK Shop during the Announced Period are not eligible.
Sellers who have been invited to participate, have actively upgraded to Featured/Anchor eBay UK Shop, but have not clicked Accept offer during the Announced Period are not eligible.
The Promotional Rate does not apply to eBay UK Shop upgrades with a start date prior to the date you received the promotional offer. Additionally, the Promotional Rate will not apply to eBay UK Shop upgrades that have happened after the Announced Period.

General Terms

eBay reserves the right to suspend, change or cancel the promotion at any time, in the event of circumstances arising which, in eBay’s opinion, make it necessary for it to do so. eBay reserves the right to add additional terms and conditions for certain parts of this promotion.
eBay also reserves the right to exclude users on the basis that their seller accounts have fallen below the minimum required seller performance standards.
The decision of eBay regarding any aspect of this promotion is final and no correspondence will be entered into.
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