You’ve already started your marketing on eBay while listing your item: The success of a deal depends on how clear and informative your item description is. What is even more significant is your choice of promotion strategy.
You can promote your eBay listings within the site and outside of eBay.
Promoting on eBay
Basic rules
Boost the visibility of your listings
Mind the photo quality
Offer free shipping
Offer free returns
Effective eBay tools
Make your items more visible with eBay Advertising
Open an eBay Store
Attract buyers with special offers using Discounts Manager
Expand your sales geography by Active International Selling
Promoting outside of eBay
Use Promoted Offsite and highlight your eligible listings on popular external channels, like Google
Use your social media accounts
Create targeted ads in social media
Use paid search ads
Try out dynamic retargeting possibilities
Optimize your ads for search engines
Offer integrations to Instagram and YouTube influencers with direct links to your eBay Store
Promoting your items requires a lot of time and effort, but the effect of a thought-out campaign is really worth it. Try different tools, combine them, test, and choose your optimal strategy.
We wish you great sales!