On ebay.com, buyers purchase 3 auto parts and accessories every second. It means that thousands of items from this category are sold on the platform every day. To help all these transactions go smoothly, eBay has implemented the Parts Compatibility feature. Buyers can quickly find parts that fit their vehicle, while sellers get increased conversion rates and fewer return requests. As a result, sellers enjoy a better bottom line and higher performance.
What is vehicle parts compatibility?
When you create a Parts & Accessories listing, it’s recommended to add parts compatibility information (also known as "fitment"). This allows you to add the vehicle years, makes, models, trims, and engines that your part fits (up to 1,000 or 3,000 combinations, depending on the category), so buyers can find the right parts for their vehicle.
If your item is not vehicle-specific, such as sun shades or floor mats, select “yes” for the "universal fitment" item specific, under the "recommended" or "additional" sections of your listing.
Why add fitment data to your listings?
Fitment information helps buyers easily find the correct items for their vehicles.
- It increases your sales potential and visibility on eBay and search engine results
- It better matches you with buyers searching for your items, and maps your listings to the vehicles buyers have saved in My Garage
- It reduces the amount of returns and time spent managing buyer queries and complaints
- It helps you avoid extra fees charged for duplicate listings
- It saves your time because in most cases the fitment information can be added automatically
There are approximately 110 million live parts listings on ebay.com
Every second, 3 parts or accessories are sold on ebay.com
Every 11 seconds, 1 vintage car or truck part is sold on ebay.com
When searching for vehicle parts and accessories on eBay, buyers use the parts finder to ensure the products fit their vehicle. This filters the search results to show only relevant products.
When buyers use the parts finder, their vehicle is saved to My Garage, so they can filter any P&A search to only show products relevant to their vehicle in future.
How to add fitment to your listings
1. Choose your category. Parts compatibility is available on eBay Motors in most of the following categories:
2. Gather all information about the part or accessory, including the brand, Manufacturer Part Number (MPN), make, model and variant, to ensure buyers can find products that are compatible with their vehicles. You can use the master vehicle list (MVL) to compare your item information with the eBay data to create your listing.
3. Decide how you’re going to list your product. You can list your products one at a time or in bulk using eBay tools or third-party tools.
4. Edit an existing listing or create a new listing with parts compatibility. Use our catalog, if available, or include compatible vehicles manually. If you list with the catalog, you get prefilled compatible vehicles and automatic updates (e.g. new model years). If you choose to list manually, you can either list one item at a time or list multiple items with a single set of compatibility.
5. Confirm your compatible vehicles in the compatibility section of your new listing and replace your previous listing with a parts compatibility listing. Your listing will show up when buyers search these terms.
6. Finish listing as usual.
Using Manufacturer Part Number and brand
Some buyers prefer to buy only from a certain manufacturer because of a reputation or because that manufacturer specializes in parts for a certain make of car.
Including the correct Manufacturer Part Number (MPN) and brand in your listing helps match your product with valid k-type or vehicle data. Listings that include this information enjoy a conversion boost because buyers feel more confident about the purchase.
Creating a single listing
Create a listing as you would for any other item: go to the Listings tab of Seller Hub or click the Create Your Listing button in the top right corner of any export.ebay.com page. Enter the name or the MPN of your item in the Tell us what you’re selling field to see the suggested products from the marketplace’s catalog.
eBay will suggest products that are already in the catalog. If your item is among them, click it to use the catalog information in your listing, and it will be pre-filled automatically. If your item isn’t in the catalog, click the Continue without match button.
Pick the catalog product that matches your item, check if the information is correct, select the condition and proceed to the Sell Your Item form.
After you’ve entered detail about what you’re selling and chosen the right category, be sure to include the brand and MPN (Manufacturer Part Number).
Next, click Edit in the Compatibility section to add compatible vehicles for your item. At a minimum, include Make, Model and Year.
Buyers are searching for parts to fit their particular vehicles, so it’s important to be accurate when adding compatible vehicles, to avoid returns.
You can add up to 3,000 vehicles that your part is compatible with. Use the master vehicle list (MVL) with Seller Hub Reports Tool to add parts compatibility data to your listings in bulk.
When you’re updating a listing, make sure to add as many "recommended" item specifics as you can. These are based on frequently searched terms and help buyers find your listings and understand exactly what you’re selling.
Review the listing and finish it as usual. Buyers will see the fitment information in the About this item section.
If you need more information about how to create a listing, please read the step-by-step guide.
Creating or revising multiple listings
If you sell in the Auto Parts & Accessories category, you have the option to adopt eBay’s parts catalog. There are multiple benefits of adopting it, including:
- A faster and simpler listing process
- Increased traffic to listings and potentially higher conversion
- Improved visibility in search
- Rich features like product reviews
- Help potential buyers find the exact product fit for their needs
The catalog allows sellers in most Auto Parts & Accessories categories to quickly list items using brand, MPN or GTIN (UPC, ISBN, EAN), and add valuable details such as images, item specifics and parts compatibility.
Using Seller Hub Reports
Seller Hub Reports, formerly known as eBay File Exchange, lets you upload and manage your inventory easily and efficiently in CSV or tab-delimited files.
You can use Seller Hub Reports to create and revise new listings in bulk. Follow the format of the downloadable template to complete the relevant information for up to 5 categories at a time. Add data into the "Relationship" and "Relationship Details" columns.
If you use a third-party inventory application and need to upload the information to eBay, this tool is for you. Learn more about how to use Seller Hub Reports.
